Green Festival NYC 2013: Raw Notes

I’d originally thought I’d be working these notes into an article. But two weeks after the event, I have to face the reality that I have more pressing priorities. So let me share the raw, unedited notes from the Green America/Global Exchange Green Festival of
April 2013 as a quick snapshot of the green consumer universe:

 

Hot product categories: Fair-trade handicrafts from recycled/reused materials (necklaces from magazines and newspapers, flip-flops from tires—Mushana.com; purses from tires—Aria; rainbarrels that used to be olive barrels (Hudson River Rainbarrels)…

By far the most ethnically and racially diverse green event I’ve ever been to: lots of blacks and Latinos especially, both exhibiting/performing and attending

Less in the building trades than in previous large urban green fairs I’ve been to—I did see a solar tube skylight and a very few solar panel vendors, much more in home, fashion, food. Food aisle is mobbed, especially Sunday. Lots of free samples: hemp seeds, chocolate (Theo and Equal Exchange), nutrition bars (Clif Bar, Raw Revolution, crunchy snacks including not just kale chips but arugula and cabbage. Lots of attention to gluten-free, GMO-free, organic. Much on reusable/compostable alternatives to throwaways: Kleen Kanteen (reusable water bottles), Susty Party (compostable plates, straws, napkins, etc.). One vendor had rewashable glass straws. Great concept but I’d worry about breakage, especially with kids.

Gardening products included a few different vertical small-space garden kits, a manufacturer of polypropylene breathable flowerpots and compost bags, business cards with embedded herb seeds.

Several local green retailers, relatively few environmental organizations.

Very few books other than speaker books.

Facebooktwitterpinterestlinkedinmail

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com