Green Business Stories, Including a Good Initiative from Wal-Mart
I’m a frequent reader of Chris MacDonald’s Business Ethics Blog, and through Chris, I found Joel Makower’s list of Top Green Business Stories of 2006.
This is must reading for those interested in sustainability and how the business world addresses it/markets around it.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
[…] Overall, I continue to be highly critical of Wal-Mart, but glad to see the company moving forward. I think this is only the third time I had anything good to say about Wal-Mart in this space. The first was after Katrina, when the company stepped in to do what the federal government should have done. And the second was almost two years ago, regarding one of the company’s other energy saving initiatives. […]