Global WHATing?
Sure has been one cold and snowy winter here in Massachusetts. One morning last week was minus 19 F, and that is the coldest day I can remember experiencing, ever. And January set snow records all over the place.
The cold snap has seized much of the country, including places like Georgia that are decidedly UNused to real winter.
The climate deniers, of course, are latching on to this news with great glee, and kind of a “ha, ha, we told you there was no global warming problem.”
However…what I’ve heard is that this weather pattern actually has a tremendous amount to do with global warming. In fact, the arctic air has become so warm that it’s no longer trapped by low pressure. The pressure is high enough, and the air rises enough that it pushes down into the south, and makes us shiver around here.
So don’t go out and buy a Hummer any time soon. The problem is real, and this is more evidence, not less.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
I’ve said for a long time that “global warming” is a bad term for what is happening but less catchy, I’m afraid, than “global weather disruption”…
I heard one speaker a few years ago say we’d get a lot more attention if we called it “glboal roasting. Which would be pretty accurate if the consequences he described actually happen. I find “global warming” too innocuous. I often just say “climate change,” which covers temperature ups AND downs as well as more frequent tsunamis, more destructive hurricanes, etc. But that’s still too quiet a term. We need the magic language.
Thinking any one days or even weeks wort of weather in any given place is evidence for or against global warming is misunderstanding the difference between climate and weather. Weather is the temperature and precipitation in any given place at a given time. Climate is the combination and interaction of all weather over a long period of time. Its not weather change. Its climate change.
Jim, I agree. My point was that even though the climate deniers will seize on the crazy pattern, as evidence that there’s not a problem, this is false evidence, and there is, indeed, a problem.