Game-Changers, Innovation…and Marketing: Inspirations

Without starting with that intention, I’ve been immersing myself in “creativity juice” this morning. A whole bunch of the e-mails I’ve opened have, by random chance (if there is such a thing), forced me to think about how creativity happens,  what it means, and whether “if you build it, they will come”—a/k/a, in the pre-“Field of Dreams” world as the better mousetrap aphorism—has relevance in today’s world.

Today, I’ll share three of these inspirations with you: the raw material. And I’ll write down what I think about this confluence, but set it to post on Tuesday—because I want your reactions before you see mine. Please comment below.

1. This quote from @ChrisBrogan:

When I think about all that a business can do to succeed (or all that an individual can do, for that matter), I start from the mindset of forgetting about the path that someone else has forged. Why? Because innovation rarely (never?) comes from following an established path. If I were going to design a hotel, I wouldn’t try learning what worked and didn’t work for the Four Seasons, I’d think through (and then interview others about) all the details that matter to me as a traveler, and then consider what I could do better.

3. This 3-minute TED talk about creativity, green messaging, and climate change (suggested by TED after I followed an e-mail link and watched a different TED talk)

While I won’t give away my reactions yet, I will tell you that my response cites Steve Jobs, energy visionary Amory Lovins, and some game-changing, category-inventing products.

Meanwhile, you have the floor. I’m eagerly awaiting your response.

Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU, including his internationally syndicated monthly column, Green And Profitable. His Environmental category bestselling eighth book is Guerrilla Marketing Goes Green.

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