Facebook Behind Smears on Google’s Privacy Policy

Acording to no less a source than London’s well-respected Financial Times, Facebook has admitted hiring a PR agency to spread stories questioning Google’s privacy policies.

I’m no fan of Google’s approach to privacy, and one of the reasons I still keep Eudora, my “throwback” e-mail system where the e-mail resides on my own hard drive, is that I don’t particularly want Google to have access to my outbox (I do filter some incoming mail through GMail). However, I’ve never particularly trusted Facebook on that score either. I simply stick to a policy that assumes anything I post anywhere is public knowledge, and I try to not post anything, anywhere, that would come back to bite me. Fortunately, I live a pretty transparent and ethical life, and I don’t really have much to worry about. And I’ve never been afraid to be controversial, or to be “ahead of my time.”

I’m also willing to stand up for what’s right. If Facebook chooses to “get even” with me for expressing outrage over this action, and suspends my account, so be it. I managed to live my first 50 years without any help from Facebook. At 54, I could live another 50 years without it if I had to.

Nonetheless, I am deeply appalled. Don’t we have anything better to do than to take our opponents down? I’m much more a believer in cooperating with our competitors (something I discuss extensively in my latest book, Guerrilla Marketing Goes Green). And if you are going to attack your competitors, at least have the decency to do it out in the open. This kind of smear campaign is what I expect from the lunatic fringe that has hijacked the US Republican Party, not from a company that has built its entire business model on cultivating surprisingly deep openness among its users.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com