Ethics Pledge Gets Its Own Site
Since I launched the Business Ethics Pledge movement a year and a half ago, it has been housed on a page of my PrincipledProfit.com site: a commercial site designed primarily to encourage sales of my award-winning business ethics book, Principled Profit: Marketing That Puts People First.
And we decided a couple of months ago that this was holding back the growth of the Pledge. And we did something about it.
With site design generously donated by my assistant, Michelle Shaeffer of Elemental Muse, we’ve now launched Business-Ethics-Pledge.org–my first-ever .org site.
Please take a look and let me know what you think. Of course, if you choose to sign, I’ll be truly delighted–but let me know your opinion even if you don’t participate.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com