Environmental Progress in Ireland and Northern Ireland

After more than a week of traveling in Ireland and Northern Ireland, here’s some of what I notice:

  • Fairly high public awareness in general terms, but it doesn’t necessarily translate to behavior.
  • Wind power plays a significant role. It’s common to see large wind turbines (as in much of the rest of Europe), thouh for the most part in small clusters of one to five, rather than in the vast wind farms of say, Spain—and also to see older, smaller  private installations on individual farms, of the sort that were common on US farms in the late 1970s.
  • Solar’s role is minimal. I have seen exactly one rooftop solar hot water installation, and the only places I’ve seen photovoltaic have been on self-powered electronic highway signs. Of course, it’s not the sunniest place in the world; an Italian immigrant told us, “in Ireland, they call this a beautiful day. In Italy, we would call it a disaster.”  But there must be more than is obvious, because we passed quite a number of solar businesses, even in some pretty rural areas.
  • Fair trade has a lot of currency here, and you can find a fair number of fair trade items not only in specialty stores and supermarkets, but even at gas station convenience stores.
  • Big cities have some limited public recycling in the major commercial and tourist areas. I imagine there are recycling programs for households, too.
  • On the campus of the technical college we visited, environmental awareness was quite high. This school is also about to launch a degree program in sustainability and one in agriculture, yet they haven’t explored the obvious linkages between those two program offerings—in part because they’re slotted for different campus, 50 miles apart.
  • To my shock, the small conference center we stayed at in rural Donegal was still using energy-hogging incandescent light bulbs.
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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com