Want to Be Both Green and Profitable? Award-Winning Author’s New Column Tells Your Readers How

For Release: On Receipt
Contact: Shel Horowitz, 413-586-2388, shel@greenandprofitable.com
Twitter: @ShelHorowitz

Want to Be Both Green and Profitable?
Award-Winning Author’s New Column Tells Your Readers How

HADLEY, MA: If you’ve been hearing, “I’d love to go green, but it’s too expensive,” consider running the monthly column, “Green and Profitable,” by multiple-award-winning author Shel Horowitz.

Horowitz’s eighth book Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, $21.95, co-authored with Jay Conrad Levinson) has been on the Amazon.com environmental category bestseller list at least 32 months since its release, reaching #1 during two different months. He’s also the author of the e-book Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. Horowitz has published more than 1000 articles and has been producing steady monthly content since 1997 when he founded the first of his e-mail newsletters.

Using how-tos, case studies of success, and news/trend pieces, “Green and Profitable” demonstrates in 600 to 800 words that…
• Green and ethical businesses can turn their commitments into marketing advantages
• Green practices can actually be cheaper than continuing to pollute
• Green companies are better placed to survive in today’s political climate

A radio/podcast version is also available.

If you’d like to run the column in your publication, please visit http://greenandprofitable.com/green-and-profitable-column/ (or visit http://greenandprofitable.com and click on “Green & Profitable column”).


Website: http://greenandprofitable.com/green-and-profitable-column/

Keywords: green and profitable, syndicated column, green marketing, guerrilla marketing goes green, shel horowitz, jay conrad levinson, book awards

Summary: Eco-marketing journalist and author Shel Horowitz launches “Green and Profitable,” a monthly column helping green business owners achieve success.