“Green and Profitable” Author Featured at Venues from Switzerland to Turkey to Hawaii

For Release: On Receipt
Contact: Shel Horowitz, 413-586-2388, shel@greenandprofitable.com
Twitter: @ShelHorowitz

“Green and Profitable” Author Featured at Venues from Switzerland to Turkey to Hawaii

HALDEY, MA, US: Shel Horowitz, author of the syndicated column, “Green and Profitable,” and primary author of the long-running bestseller Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (published by John Wiley & Sons, $21.95), has been a featured speaker at both green and general business venues around the world, including Forum Davos in Davos, Switzerland, repeat appearances at Green America/Global Exchange’s massive Green Festival and at SolarFest (one of the longest-running green festivals in the country, founded in 1995), Bosphorus Conferences in Turkey, and numerous international conferences including keynote/plenaries at  Sustainable Food Summit (San Francisco) and the Association for Business Communication (Honolulu).

in 2014, Horowitz’s first TED talk, “Impossible Is a Dare: Business For a Better World,” challenged the business community to solve the biggest problems of our time: hunger and poverty, war, and catastrophic climate change–and to make a profit doing so.

Horowitz’s slide talk, “Making Green Sexy,” uses consumer packaging, web pages, and other marketing materials from ice cream to toilet paper to the Empire State Buillding to demonstrate that…

• Green and ethical businesses can easily succeed–IF they understand how to turn those commitments into marketing advantages

• Going Green can actually be cheaper than continuing to pollute

• Different audiences require different marketing approaches; in his talk, Horowitz points out the differences among Deep Greens, Lazy Greens, and Nongreens

Horowitz’s eighth book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson) has been on the Amazon.com environmental category bestseller list at least 32 months since its release, reaching #1 in category twice.

Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a 15-year-old high school student). A world-renowned marketing consultant and multiple award-winning 8-time author, he has written the monthly Green and Profitable syndicated column since 2010.


Website: http://www. GreenAndProfitable.com
Video link: http://guerrillamarketinggoesgreen.com/

Keywords: green and profitable, green marketing, guerrilla marketing goes green, shel horowitz, jay conrad levinson, book awards, green america, global exchange, speakers, washington dc

Summary: Live presentation at Green America/Global Exchange Green Festival, October 23, Washington DC Convention Center (Business Pavilion)