"Cluck and Awe": Ag Dept. Shills for Iraq War

As a PR professional, I’m often amused by the sheer incompetence of the Bush spin machine–can you say “Brownie, you’re doing a heckofa job”?–as well as their desire to micromanage everything in a usually failed attempt to make the president look good. (If the Dems don’t make much hay over “Mission Accomplished” in 2008, they’re really asleep at the switch.)

But this one takes the cake. Or maybe the wheatfield. Or the henhouse. Today’s New York times ran an editorial about–are you sitting down?–a Department of Agriculture talking points memo that provided ways to jump from discussions of American crop issues to what a bully good job the administration is doing in Iraq. The paper used the marvelous headline, “An Agriprop Guide to Cluck and Awe.”

And watch out, because the bureaucrats are keeping score:

Included was a caution that speechmakers should keep a record of their compliance, and turn in point-scoring summaries to be tallied for weekly reports to the White House.

And what might some of these talking points be?

  • “Iraqi farmers use U.S. aid to buy American feed and are working to ‘update 25-year-old chicken houses'”
  • “‘Iraq is part of the ‘fertile crescent’ of Mesopotamia,’ where mankind first domesticated wheat thousands of years ago, this suggestion begins. Then it moves to the clincher: ‘In recent years, however, the birthplace of farming has been in trouble.'”

    Clearly the see-no-evils are at it again–and I am one copywriter who’s real glad I don’t work for this agency!

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    A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com