Climate Change is More than an Environmental Issue

Good article in the Guardian saying that activists could get more traction on climate change issues if we approach it from a public health perspective.

And that’s certainly true—but it’s nowhere near the whole story.

We can gain converts to the clause of reversing catastrophic climate change on several grounds:

  • Economic
  • Health
  • Environmental preservation

And probably others. In all of it, we need to focus on the direct benefits to the people we’re talking about, who may not be committed greens. To put it another way, we need to reach each person with the arguments that resonate with that specific person

I can think of many talking points on each of these three broad topics, and I’ll be writing about them in my June Green And Profitable column. And I’d welcome your ideas on how to expand this discussion—you may even make it into my article (and if you do, I’ll credit you publicly). Please comment below.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com