Challenges for Business Journalists in an Ethically Challenged World

https://www.investors.com/breakingnews.asp?journalid=27296372&brk=1

A fascinating and wide-ranging article from Investors Business Daily that looks at…

* Journalism’s own ethics skeletons: made-up stories, fabricated quotes, bad judgment, inflated circulation figures, and a general credibility gap
* The lack of training for business journalists as most small local papers slash their business coverage
* Journalism’s failure to pay attention to the signals before Enron and others collapsed–accepting company claims in the same spirit of “press release journalism” that mars–this is my opinion now, not article writer Jon Friedman’s–its failure to ask hard questions of the government

Friedman doesn’t comment on the scandal of VNRs: video news releases presented as actual TV news, without attribution to the government agency or corporation that prepared it with a particular agenda. and while he hints at it, I think he gives short shrift to some of the reasons behind these trends:

1] News decisions made by bottom line-focused executives with no understanding of the role news plays in a free society, and therefore no recognition of the value honest and thorough news brings to the table, beyond dollars

2] The tragic tendency to replace discourse with “infotainment.” If you watch many newscasts, or read many prominent publications, you’d come away with the impression that celebrities’ love lives are more important than a solid discussion of, say, the reasons for foreign policy decisions or the impact of corporate outsourcing on a local economy.

This second factor has left an ill-informed populace with poor thinking skills. Sure, it’s easy to find much more thorough treatment in the alternative voices; the problem is that these wonderful resources make very little impact on the mainstream, whereas the infotainment specialists have taken over the TV sets and daily newspapers that reach a majority of people. And this is dumbing down our whole culture.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com