Blog Archives

Worst. Contact Page. Ever: Hyperion Books

Dear Hyperion Books: All I wanted to do was to send you a review copy request so I could review “Stirring It Up” by Stonyfield Farm founder Gary Hirshberg. I review books on socially and environmentally conscious business. I went

Posted in Business-general, Customer Service as Marketing, General Commentary, Publishing, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with: , ,

Author House and XLibris Meet Kickstarter and IndyGoGo

This year, at Book Expo America, I interviewed Enrique Parrilla, co-founder of, with offices in Sevilla (Seville), Madrid, and Los Angeles. Pentian marries publishing services with crowdfunding—something I don’t think the publishing world has seen before, and something that

Posted in Business-general, Entrepreneurship, Innovation, Publishing, Web 2.0/Social Media Tagged with: , , ,

Twitter’s “Protect Tweets” Offer is Just Plain Dumb

After almost five years on Twitter, I still don’t understand why people would want to do this, and why Twitter actively encourages new users to protect their Tweets. It’s not any kind of security feature. All it does is make your tweets invisible unless someone’s following you. And why would anyone follow you if they can’t see what you’re posting and decide if you’re worth their time?

Posted in Web 2.0/Social Media Tagged with: , ,

Notes from Podcamp Western Massachusetts 5

According to organizer Morriss Partee, @mmpartee, since the Boston folks did a big regional thing several hundred miles south, this is now the longest continuously running Podcamp in New England.

I took notes on every session I attended except my own session

Posted in Web 2.0/Social Media Tagged with: , ,

What Boundaries Do You Set on Social Media?

I posted the following on a LinkedIn discussion list called “Step Into the Spotlight, ” regarding the appropriateness of the new LinkedIn endorsement tool, and whether to endorse back. The consensus, which I agree with, is not to endorse people

Posted in Web 2.0/Social Media

Superbowl Power Blackout: How Brands Seized the Opportunity

Several big, big brands were able to think and act like nimble small businesses and seize the moment when the Superbowl went dark yesterday:

Posted in Advertising, Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media Tagged with: , , , , ,

Carrotmob: Support Fair-Trade Coffee, Transported by Wind

So the real challenge is not to prove that they can use wind-powered ships, but that they can compete effectively using a modern wind-powered shipping fleet.

This of course could have a huge impact on the entire cargo shipping industry, if it can be done effectively and inexpensively enough to transport many different types of items.

Posted in Energy & Sustainability, Entrepreneurship, Green Business, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Socially Responsible Investing, Technology, Web 2.0/Social Media Tagged with: , , , , , , ,

Getting Past the Censors: A Chinese Writer’s Clever Trick

A Chinese writer posted a withering attack on Chinese corruption and environmental destruction, but disguised it as an attack on the US.
The ploy worked. Not only did it get past the censors, but it’s gone viral in China, gaining 44,000 retweets and 5400 comments.

Posted in censorship, Democracy, language, Protests and Crackdowns, Web 2.0/Social Media Tagged with: , , , ,

Quick—What’s the Key Difference Between Inbound and Outbound Marketing Mindsets?

he insight that the reason it works so well is that it’s based in fact rather than fantasy is something I’ve never articulated. And I find it particularly interesting because the common marketing wisdom is that emotions do the selling, and intellect serves only to justify the purchase to others. I’ve never believed that; I have said for years that the best selling uses both emotion and rationality, complementing each other. To put it another way, selling is much easier when the buyer has both the need and the desire.

Posted in Advertising, Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media Tagged with: , , , , , , ,

How to Write and Promote Your Book One Post at a Time

If you want to create an author’s platform, a fan base, a tribe, a community, even a movement around your book, or around the idea upon which your book is based, the most effective or inexpensive tool you can use to achieve this goal is a blog. And if you want promote that book or idea from the moment you write the first word of your manuscript, you can do this quickly and efficiently by blogging your book.

Posted in Blog Tour, Publishing, Web 2.0/Social Media Tagged with: , , ,

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