Go watch this short clip from futurist Jamais Cascio in a Fast Company forum. It’s only 2 minutes and 22 seconds (once you get past the ad). Here’s an excerpt:

If you want to find out how to use a new emerging tool, don’t ask the people who invent it, because they have a very narrow view of what it’s supposed to be used for. The people who are hacking it–the people who use it for crime, who use it to have sex, who use it to do something fun or different–those are the people who are going to find out the little interesting variations.

This kind of thinking has been noticeably absent until fairly recently. Look at the early coverage of the Internet of Things, for instance. It’s all pretty rah-rah, this is great, and nobody was wondering about what to do if someone hacked your refrigerator and set all the food to spoil.

Yet we so often see unintended consequences, not only in the ability of evildoers to exploit those weaknesses, but also in not thinking through all the ramifications of a new technology. For instance, those who developed fossil fuels never thought about health effects from pollution, or catastrophic climate effects from increasing CO2 levels, or about how a society built around the idea of mass private vehicle ownership and a network of roads that go everywhere would be different (better in some ways, worse in others). The people who developed the very exciting 3D printing world probably didn’t think about the consequences of being able to build weapons that don’t show up on X-ray scans, using a device you can have in your own home. People running massive charity programs may not have considered the impact of subsidizing goods on the local, indigenous producers who are essential to a thriving local economy.

This is a good time to remind ourselves of the Precautionary Principle (scroll to page 10 when you open the link): if there’s a chance that major harm will come from an action, choose not to perform that action.

Europe has widely adopted the Precautionary Principle; the US has been lagging behind even under more forward-thinking administrations, and the current administration is actively hostile to the environment.

With an even more reactionary, pro-pollution president about to take over in Brazil, one who has pledged to turn over the Amazon rainforest to industry regardless of the consequences,

Brazil's magnificent Amazon rainforest (courtesy NPR)
Brazil’s lush, multispecies rainforest sequesters enormous amounts of carbon–and is at risk of being bulldozed for short-term private gain (courtesy NPR)

the Precautionary Principle (which Brazil followed for about the past 15 years) is about to be thrown out. The consequences, though, aren’t limited to Brazil. The above link documents the extreme negative effects this will have on the climate issue worldwide.

One difference with the unintended consequences Jamais Cascio discusses: the consequences won’t be unintended. They are deliberate. This new leader simply doesn’t care. And he’s not likely to listen to activists in the US or even governments in the EU. But he will have to listen if the people of Brazil turn out in huge and constant demonstrations demanding climate justice and rainforest preservation. I wish them luck; we’ll all need it.

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Let’s start with the last few days:

Now, a little history recap:

Two years ago, possibly the most corrupt, venal, and dishonest presidential candidate ever nominated by a major party managed to come up with an apparent majority in the Electoral College.

Forbes leads 13mm Google results on DT bullying (screenshot)
Forbes leads 13 million Google results on DT bullying (screenshot)

Why do I say “:apparent majority”? We knew immediately, in November, 2016, that a lot of funny business went on; Green Party candidate Jill Stein filed for a recount in three key states (we still don’t know why key elements within the Democratic Party supported the Republican efforts to block these recounts, only one of which was carried out). We know now that at least one foreign government was actively interfering in the election. To me, this means the current occupant of 1600 Pennsylvania is not there legitimately.

Immediately on taking office, this man began actively suppressing human rights, starting with the first Muslim entry ban; I’m proud that I was one of hundreds of thousands of protestors who fought that attempt, which we overturned).

The past 21 months have been a barrage of broken promises, broken treaties and international agreements…sabotaging the environment, education, and the safety net…diverting billions in tax breaks to those who are already among the wealthiest people and corporations in history, while slashing funds to human services…inciting violence against his opponents…attacking people of color, women, disabled people, the press, his critics, and others…tearing immigrant children from their families and imprisoning them, and failing to keep good records of what kids they stole from whom…threatening the citizenship of children born in the US…appointing a proven liar and probable multiple sexual predator to the Supreme Court…blaming others every time something goes wrong (which is frequent)…appointing corrupt Cabinet members who snack at the public trough while making no pretense of actually carrying out their departmental mandates–it’s far too long a list to fully document here; it would go on for hundreds of pages. I am more ashamed of this administration than of any previous one. Being an American is embarrassing these days.

It is time for this disgraceful man to leave office–preferably in handcuffs. It is time for his enablers in Congress to step down and apologize to the American people. It is well-past time. We have at least two paths to get him out: impeachment and the 25th Amendment *removal for incompetence).

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Multilingual polling place sign, courtesy of USDOJ
Multilingual polling place sign, courtesy of USDOJ

Here in Western Massachusetts, four adjacent State House of Representatives seats and an overlapping State Senate seat have no incumbent. So we are challenged by a loss of continuity and institutional memory–but blessed by a plethora of great candidates in both local and state races. In some of these races, I could support as many as three candidates  and it’s very tough to make a choice. But since we unfortunately don’t have Ranked Choice Voting, which allows you to pick a second and third choice, etc., we have to support someone.

I’ve spent a lot of time over the past several months attending candidate forums and house parties, reading about the candidates in the newspaper and on social media, and, having individual meetings, calls, and correspondence with some of them. So I feel I’m making informed decisions, and I’d like to share my choices with you–and why I picked these folks. For the two candidates in my own local districts, I’m including links to their websites and/or Facebook campaign pages.

The Democratic primary is September 4, just one day after Labor Day. If you’re registered to vote, please mark your calendar and exercise your rights on that day.

First, the races where I get to vote, and then the neighboring ones.
State Senate (to replace Stan Rosenberg, who resigned): Jo Comerford (write-in). Of the original six candidates, four remain, three of whom I know personally. I feel any of those three would do a good job, and probably so would the fourth. But Jo is a cut above. She has the perfect resume for a State Senator in a district full of activists. I first met her when she began running the American Friends Service Committee office in Northampton, after Frances Crowe (who started the local branch in her basement back in the 1960s) finally retired. From there, she took over from the late Greg Speeter as director of the National Priorities Project, the organization that shows cities and towns dollar for dollar what they send to the military, and how they might use that money at home instead. NPP has been a resource to academics and activists for decades, and I’m so proud that they’re based here in the Valley (along with several other wonderful national organizations). Her next job was at the Food Bank of Western Massachusetts, which gave her direct experience with the issues people in our area face around hunger and poverty, as well as highly relevant experience working with local farmers. Then she went to MoveOn, where she was a national campaign director for four years, stepping down only to run for this seat. Jo is humble and clearly in the race as a way to serve. She’s also highly organized, has mobilized a veritable army of volunteers, and brought in a bunch of awesome endorsements (including progressive commentator and former US Secretary of Labor Robert Reich, who has personal connections with Northampton). Her other endorsements include Northampton Mayor David Narkewicz, former State Rep. Ellen Story, former Congressman John Olver, as well a whole host of peace and justice, environmental, and labor groups. While election officials are supposed to count votes for Jo Comerford, Northampton, it’s best if you write in Joanne Comerford, 186 Federal Street, Northampton. Visit Jo Comerford’s campaign Facebook page for more information.

State House (to replace retiring John Scibak in Hadley, South Hadley, Easthampton, part of Granby): Marie McCourt. I see Marie first off as grounded in the experience of marginalized people who learn to make the system work through painful trial and error. Between her own disabilities and her son’s special needs, she has had to be an advocate her entire adult life. I also see her as very willing to listen, to be thoughtful, to look at an issue from many sides. And I see her as a passionate representative of her constituents; she is in the race to be of service. Of the three candidates, Marie appears to have the strongest grasp of the different personalities and issues in the four communities–because she has gone out and listened to people in all of them. Marie is a protege of both long-time State Reps Ellen Story (who has endorsed her) and John Scibak (who is not publicly endorsing anyone), and received the strongest candidate endorsement I can ever remember the Daily Hampshire Gazette giving any candidate in the 36+ years I’ve been reading the paper. I didn’t know Marie before Scibak announced his retirement, but I have met with her in-depth several times, hosted a house party with her, and been part of her strategy group. That’s how impressed I am with her. Facebook: https://www.facebook.com/mccourt4rep/

State-Wide races:
Governor (to run against Charlie Baker in the November general election): Bob Massie. Massie impressed me when I met him while he was running for statewide office many years ago, and he impresses me still. He has a terrific record on the environment, personal experience with the challenges of our health system (and also experience of the European single-payer model), and as strong a commitment to social and environmental justice issues as any gubernatorial candidate I can remember, similar to Robert Reich (who ran for governor several years ago) . He is more openly progressive and considerably more charismatic than his opponent, and I think he has a better chance of beating Baker, who is surprisingly popular. But if Gonzales is the nominee, I will have no problem supporting him in November.

Lieutenant Governor (to run against Karen Polito on a slate with the primary winner for governor in the November general election): Quentin Palfrey. Again, two fine candidates with good politics and good grasp of policy, and I will happily support the primary winner in November. My only exposure to Jimmy Tingle was at the Democratic Convention in June, while I’ve heard Palfrey two other times: once at a meeting of an activist group in Northampton, and once at an a rally against the White House policies on separating families of immigrants. To me, it’s very important that he shows up to progressive events and sees us as integral to the Democratic Party, and he knows the state extends past Route 128 and even I-495. I know he’s been out here in western Massachusetts several other times during the campaign, while I’m only aware of one Tingle appearance in the area. It also helps that I see myself in complete agreement with everything I read on Palfrey’s policy page.

Secretary of State (running against incumbent Democrat William Galvin): Josh Zakim. This is a very clear choice. The incumbent, first elected in 1994, has been good about holding corporate interests accountable to consumers, but otherwise has kept a very low profile. He is wishy-washy on  a number of electoral reforms that would open up the process, while Zakim, currently a Boston City Councilor, unashamedly embraces them.

US Congress, Massachusetts 2nd District: no primary. Supporting incumbent Jim McGovern in the general election. McGovern’s been great on defending SNAP and other hunger programs, standing for meaningful action on climate change, and opposing the racist, anti-consumer white House agenda at every turn. He comes to the western part of the state frequently and maintains a district office in Northampton. I consider him one of the best people in the entire Congress and am proud to be in his district.

Adjoining districts:
To replace the late Rep. Peter Kocot (Northampton/Hatfield): Lindsay Sabadosa. Lindsay is a progressive activist who has had a high profile in the Valley, organizing the local chapter of the Women’s March and active in numerous progressive activities. She also knows her way around the Statehouse and has built progressive issue-oriented coalitions. Her opponent, who ran Kokot’s district office, seems quite decent but doesn’t seem to bring the passion and energy. I also worry that some of the people in her camp are openly hostile to a progressive agenda.

To replace retiring Rep. Solomon Goldstein-Rose (Amherst, Pelham, part of Granby): Mindy Domb. Two good candidates for this seat. I give the edge to Domb on the basis of her passion and the level of support I see in the community. When Goldstein-Rose bowed out of the race, he endorsed Domb.

To replace retiring Rep. Steve Kulik (western Hilltowns and Deerfield/Sunderland): I see three good candidates. While I have not followed this one as closely as the others, I dealt with Nataie Blais when she worked for Congressman McGovern and found her very professional. She also has Kulik’s endorsement. Thus, she edges out Francia Wisnewski and Kate Albright-Hanna for my support in this eight-way(!) race.

US Congress, Massachusetts 1st District: Tahirah Amatul-Wadud (running against incumbent Democrat Richie Neal for a seat that includes all of Hampden and Berkshire Counties and big chunks of Hampshire and Franklin). Tahirah is a fresh face in local politics, whom I met shortly after the DT inauguration and quickly became friends with. I’ve been advising her campaign and I’m very much in favor of her candidacy. I used to live in Neal’s district. He seldom came to any of the other counties besides his base in Hampden County, did little on most issues, and only got me to vote for him once–because he’d voted no on the Iraq war. It is the only vote of courage I can remember him taking. Tahirah has been getting to know the geographically vast district and its very diverse voters, listening hard to people’s concerns, doing her research, speaking with issue experts…and to me, that leadership is worth sacrificing Neal’s power through seniority, as one of the longer-serving MOCs

In November, Massachusetts voters also have three ballot questions. I recommend voting Yes on Questions 2 and 3–but after much research (and confusion) I’ve changed my mind on Question 1 and plan to vote no:

  • Question 1 has a laudible goal of redcuce the burden on overworked nurses, and I had been a strong supporter of Question 1–until I started educating myself. However, the bill–yes, I’ve read it–is very poorly drafted. Specifically, the definition of what constitutes a finable incident is alarmingly vague. While the intent of the bill is laudable, it is so poorly written that I am convinced it will do more harm than good. It could result in community hospitals like Northampton’s Cooley Dickinson (my nearest hospital) being forced to close. Reluctantly, I am now a no vote.
  • Question 2 will take the first steps to get Massachusetts, at least, out from under the thumb of big corporate money in politics and give our state at least a little bit of protection from the horrible Citizens United US Supreme Court decision of several years ago that allowed dark money in politics, pretty much without restriction–and puts the wheels in motion to create a constitutional amendment overturning Citizens United. Please vote Yes!
  • Question 3 protects against an attack on the rights of transgender people. A yes vote maintains the present protective law, while a no vote removes protections from a class of people who have done nothing criminal. Please vote Yes!

Some progressives have wondered, as a life-long grassroots activist, why I’m getting so involved in electoral politics. Because we need to do both. In 1975, I put a sign in my yard that said “Don’t vote. It only encourages them.” But like Obama’s position on same-sex marriage, my position has evolved. I was only 18 and didn’t see the use of a system that had little use for me as a youth, that under both LBJ (Democrat) and Nixon (Republican) was sending people just slightly older than me to fight and die in the far-away jungles of Vietnam, was despoiling the earth, and was not responsive (in my opinion at the time) to citizen needs.

But by 1983, I was of a different mind. I began to follow local politics closely that year, and since that time have been involved in many local, state, and national campaigns. I even ran for local office three times and managed a successful campaign to get a progressive insurgent on the City Council. He beat the three-term incumbent conservative by seven votes! I still do the grassroots work and see it as important. I go into electoral politics with my eyes open, knowing that no candidate will be the savior, that the pressures on elected officials to side with the powerful are immense, and increase the more you go up the ladder from municipal to county to in-state region to state to national region to president. But I also see good people all the way along the ladder. I think Obama and Carter and Kennedy were good people. They had plenty of flaws, but they had heart.

And if we have learned nothing from the horrible policies and horrible statements emanating from Washington the past two years, we know now without any doubt that our votes make a difference, that staying home or voting third-party in a swing state is not an option under the current electoral system, and that we could have beaten back this nightmare if more people had understood what was at stake.

So, Massachusetts residents, get out there and vote on September 4. So, all US citizens, get out there again to vote on November 6.

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In Part 1 of this post, I shared a video of a dolphin rescuing a dog, asked whether you thought it was real or fake, and then told you my answer, with seven reasons why. If you missed it, please click on this paragraph to read it.

Why This Matters: A Metaphor for Something Much Deeper

Why am I going on about this? Why does it matter? Isn’t it just some people having fun making a feel-good film?

Answer: I do marketing and strategic profitability consulting for green and social change organizations, as well as for authors and publishers–and I’m also a lifelong activist. This combination of activism and marketing gives me another set of lenses to filter things, as well as a magnificent toolkit to make the world better. My activism also brings a strong sense of ethics into the marketing side.

Both as a marketer and an activist, I pay careful attention to how we motivate people to take action–to the psychology of messaging, One category for this post is psychology; click on that category to get posts going back many years. I worry deeply about our tendency as a society to crowd out facts with emotions. (I also worry about another tendency, to crowd out emotions with facts, but that’s a different post.)

And this is an example of crowding out facts with emotion. While this particular instance is innocuous as far as I can tell, we see examples of overreach on both the left and right, and they work to push us apart from each other, talk at each other instead of seeking common ground, and push real solutions farther and farther out of reach.

My inbox is full of scare-tactic emails from progressive, environmental, or Democratic Party organizations. Because I’m in the biz and understand what they’re doing, I leave most of them unopened. I just searched my unread emails for subject lines that contain the word “Breaking” and came with hundreds, including this one from a group called Win Without War:

Subject: Breaking: Trump ordered tanks in D.C.

From this subject line, you’d expect some horror story about peaceful protestors facing American military might. It could happen. It has happened in the past–for example, the 1970 Kent State massacre that left four Vietnam War protesters dead and nine more injured by Ohio National Guard  soldiers’ bullets. (The shootings at Jackson State College in Mississippi 11 days later were committed by police, not soldiers.) And protestors in countries with totalitarian governments have often faced tanks; if you want to see courage, watch the video of a man stopping tanks with only a flag, in Beijing’s Tiananmen Square in 1989–WOW!)

An unarmed man with a small flag stops four Chinese tanks in Tiannanmen Square, Beijing,
An unarmed man with a small flag stops four Chinese tanks in Tiannanmen Square, Beijing,

It’s a clear attempt to generate hysteria, to have people perceiving tanks in the streets with their guns pointed at dissenters.

Only in the body of the email do we find out what’s really going on:

Shel —

Last night, the Washington Post broke the story that Donald Trump has ordered a giant military parade with tanks, guns, and troops taking over the streets of our nation’s capital. [1] This is the kind of parade that dictators around the world use to intimidate their enemies and, more importantly, their own citizens.

This is what authoritarian dictatorships look like.

But Trump can’t change the fact that we still live in a democracy — which means Washington, D.C.’s local government gets to have a say before Donald Trump’s tanks roll down its streets.

Note the use of mail merge software to appear personal. Does that really fool anybody anymore? But OK, even when you know it’s a mail merge, it still generates at least a small warm fuzzy.

More importantly, note that the actual content is totally different from the expectation in the headline. We can argue the foolishness of Trump wanting a military parade (I think it’s foolish, and an expensive attempt to stroke his ego)–but in no way is this the same as attacking demonstrators in the streets of Washington, DC.

The right wing is at least as bad. I don’t subscribe to their e-blasts, but I found this juicy example (with an introduction and then a rebuttal by the site hosting this post) in about ten seconds of searching.

And then there are DT’s own Tweets, news conferences, and speeches, both during the campaign and since he took the oath to uphold the constitution as President of the United States (an oath he has been in violation of every single day of his term). They are full of lies, misrepresentations, name-calling, bullying, and fear-mongering. They are hate speech. I will not give them legitimacy by quoting them here; they’re easy enough to find.

As a country, we are better than this..

How You Can “Vaccinate” Yourself Against Sensationalist Fear-mongering

Before sharing any news story or meme, run through a series of questions to help you identify if it’s real.And if it passes that test, pop on rumor-checking site Snopes and check its status. For that matter, go through a similar questions for advertising claims.

The questions will vary by the situation. Here are a few to get you started:

  • Does the post link to documentation? Are most of the linked sites reputable? If they advance a specific agenda, does the post disclose this? (Note that THIS post links to several reputable sites, including NPR, New York Times, history.com, Wikipedia, Youtube, Google, CNN, Snopes, and my own goingbeyondsustainability.com and greenandprofitable.com. Yes, I am aware of the issues in using Wikipedia or Youtube as the only source. I am also aware that Google gives them a tremendous amount of “link juice” because on the whole, they are considered authoritative. For both those citations, I had plenty of documentation from major news sites.) Strong documentation linking to known and respected sources is a sign to take the post seriously.
  • Does the post name-drop without specifics? See how the Win Without War letter mentions the Washington Post but leaves out the link? Remember that ancient email hoax citing longtime NPR reporter Nina Totenberg? Name-dropping to buy unsusbstantiated respect is not a good sign.
  • Are the language and tone calm and rational, or screaming and sensationalist or even salacious?
  • Is the post attributed? Can you easily contact the creator?
  • And last but far from least, the most important question: Who benefits from the post’s point of view ? What are their relationships to the post’s creator? (Hello, Russian trollbots!). Don’t just follow the money. Follow the power dynamics, too.

I could go on but you get the idea. Please share your reactions in the comments.

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Do you have seven minutes to watch a sweet film about a dolphin rescuing a dog who is swept off a boat in shark territory? (If you don’t, you can skip some great dolphin footage and start 2 minutes, 20 seconds in, as the dog goes over the stern, and cut off at 4:45, after the animals have made their sweet farewells. Surely, you have 2 minutes and 25 seconds you can spare. And feel free to turn off the sound. It’s just music, and repetitious music at that.) Makes you feel warm and fuzzy all over, right? Personally, I love videos about interspecies friendship, and I’ve seen a bunch of them over many years.

Screenshot from the video of a dolphin rescuing a dog.
Screenshot from the video of a dolphin rescuing a dog.

Now: do you think this is an actual event, a recreated actual event, or fiction? Why? Please share your thoughts in the comments before reading further. Then scroll down and continue to see my answer–and my reasons.

 

 

Now read my take on it:

I’m pretty sure it’s fiction. And I’m concerned that there’s no text with this film, and no credits at the end–in other words, no accountability. I have no objection to filming heartwarming works of fiction. I love that sort of thing, from Frank Capra’s “You Can’t Take it With You” to “Fried Green Tomatoes” to “Life Is Beautiful” and “Jude”. But all of these are clearly marketed as story, not fact.

In my opinion, this film is specifically designed to make most viewers believe this was a real event.

And I have trouble with that. I feel its “story-ness” should be disclosed, and we should also know who produced the film. I’ll tell you why in a moment, but first, here’s how I reached my conclusion.

Why You Can’t Necessarily Trust Your Eyes

Because I’m trained in journalism and have worked for decades in marketing, I ask hard questions about what is and isn’t real, what people’s motivations or agendas are, and how to filter information based on what’s really going on versus what the speaker or writer or photographer or filmmaker is trying to get you to think is going on.

If you watch any crime movies from the 1930s through 1950s, there’s a pretty good chance that the detective will turn to the suspect and shout, “photos don’t lie!” But here’s the thing: THAT is a lie. Photos can lie in what they choose to include or not. A famous example: the close-ups of a statue of Saddam Hussein being felled by a jubilant (and apparently huge) Baghdad crowd were discredited by wide-angle shots showing only a couple of hundred people, many of them US soldiers rather than locals. The close-ups were propaganda, not truth, even though the photos themselves were real and unretouched. And even in the 1950s–for that matter, even in the 1850s–there was a whole industry around photo alteration. This was true in film as well; ever hear the expression “left on the cutting room floor”? The technologies of photo editing and film editing go back to the earliest days of photography and filmmaking.

In today’s digital world, tools like Photoshop and video editors have transformed those doable but difficult tasks into something incredibly easy, and only an expert will be able to tell. So in this era, we can never trust that a picture or a movie is accurate unless we were there when it was shot. Thus, unfortunately, we need to bring a certain amount of critical analysis when we view any video, any photograph.

And through this lens (pun intended, I confess), when I watch this video, I immediately discard any idea that we’re watching real-time true-story footage.

Why?

7 Reasons Why I Think It’s a Fake

  1. It’s waaaay too slick. This is professionally shot and carefully edited, by a skilled camera operator using high-resolution equipment, tripods, and lighting to produce footage as good technically as anything coming out of Hollywood. In real life, this would have been shot on a cell phone, held in a hand that shook at least a little. It’s on a moving boat, after all.
  2. Much of the footage is underwater or behind the boat the dog was riding, yet no other boats are visible.
  3. When the dog slips off the deck into the water, no people are around. If anyone were filming an actual event, we’d see some kind of rescue attempt, and we certainly would not see the boat blithely continuing away, stranding the pet. At least the crew of the videography boat would get involved.
  4. It’s just too convenient that cameras happened to focus on all the key places. And yes, that’s a plural. There was one camera focused on the boat deck and later on the swimming dog, and at least one other one focused underwater at the dolphin and shark.
  5. If the shark were really close enough to attack the dog, it would have gone after the dolphin too. Giant sharks don’t care much about “collateral damage.”
  6. It strains credulity that the boat would be waiting, unmoving, in still water, just when the dolphin deposits the dog on the tailgate, considering there are plenty of waves in the dolphin-carries-dog footage.
  7. I’m suspicious of the site it’s on, something called TopBuzz, which I’ve never heard of. I didn’t notice at first when I clicked the link from a Facebook message that it had a monstrously complex tracking URL, too. Uh-oh! I’ve stripped those tracking codes out of the URL as here. To its credit, it doesn’t try to get me to watch all sorts of salacious videos, and a search for complaints brought up only questions about its relationships with content creators, not viewers. And I checked for viruses after having the page open for several hours while writing this, and it came up clean.

I’m also skeptical that this is a later recreation of a true event, although I’d grant that maybe a 10 percent chance. Why? Because much of the footage “documented” events with no witnesses. Unless one of the human crew is fluent in either dog or dolphin language, neither party could have told the story. And the dog might not even know about the shark threat. Certainly the humans in the boat that drove away would have no idea. Since we don’t know who produced this or how to get in touch with them, we have no way of knowing.

In Part 2 of this post, I talk about the deeper reasons why this matters, the implications for our democracy, and some guidance on protecting yourself against being hooked by false messages.  Click this paragraph to read it.

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Guest post by Tamsen Webster

M&Ms, with blue ones
M&Ms, with blue ones

Back in 1995, I cast a vote that had long-lasting consequences. We all did.

I’m speaking, of course, of the vote to add the color blue to M&Ms. Looking back, I realize now that it was the Brexit of candy votes.

But let me back up. For most of my childhood, M&Ms were as colorfully bland and reassuring as a 1970s kitchen.

Just dark brown, tan, orange, yellow and green. No red. Those caused cancer.

But by the time the 90s rolled around, America was in full 70s rejection mode, and M&Ms decided it was time to add a new color to the fabled mix.

And we got to vote on what it would be: pink, purple, or blue.

It wasn’t much of a decision, really: pink or purple clearly didn’t “go” with the rest of that harvest goal palette. I mean, really.

And so blue won in a landslide.

But the day they made that announcement, they told us something they hadn’t told us before: this “new color” was going to… replace… TAN.

And all of a sudden, this silly little vote had real consequences (as far as candy colors go, at least). And I didn’t like those consequences.

And I really didn’t like that I didn’t know about this whole “sacrificial tan” thing ahead of time.

I have no idea what the real reason was for M&M’s leadership to sacrifice tan. But whatever the reason, apparently it was a decision they made BEFORE they announced the results of the vote… and likely before they even decided to have a vote at all… because they had already decided to get rid of tan.

And yes, one of the truths of leadership is that sometimes there are these binary either/or choices we have to make in order to make a successful change. Opening a new office here means not opening one there. Hiring this person means not hiring that one.

But binary choices aren’t the problem. The real problem is when a binary choice isn’t presented as one. When we don’t give people full information about the change they’re about to make.

Why? Because we — all of us — are not rational decision makers, we are rationalizing decision makers.

We make decisions based on how we feel in the moment… and then we go back and think about them.

Which means, no matter how good you may make a decision feel in the moment, once people start really thinking about it, those once-happy, once-accepting people… aren’t.

Because they’ll feel manipulated, not led. And every time they do, they’ll be just a little less willing to trust the next change you put in front of them.

Do it enough? And you’ve lost your ability to lead change entirely.

So what can we do?

In the case of M&Ms, one single line might have made the difference between me happily eating blue M&Ms and my carrying the torch for tan all these years…

Here it is: “We’ve decided it’s time to replace tan…but, now you can help us decide what color we add next.” It’s a small addition, but a critical one, because it shows both sides of the choice. And we can only fully embrace change when we fully understand it.

So, if you’re a leader or manager, don’t shy away from the truth. Tell it. And where possible, give people real options to choose from. I know the “real options” part isn’t always possible — that’s back to the hard truths of leadership.

But even telling people that helps them better understand a change, because they’ll better understand where you’re coming from. Either way, the change will be more successful as a result.

So do it for that. Or do it for them.

Or just do it for tan.

#teamtan

 

Tamsen Webber is Founder and Chief Idea Whisperer, Find the Red Thread
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“The Post” lives up to the hype. It takes a very cerebral story and builds it into high drama, spurred by strong performances from Meryl Streep as publisher Katharine Graham) and Tom Hanks (editor Ben Bradlee).Trailers for "The Post are widely available

The overall message, about the power of the free press, and the need for the press to defend its Fist Amendment freedom, despite the whims of a paranoid and dictatorial president (Nixon, in this case—a different example today).

It tracks Daniel Ellsberg’s smuggling out massive quantities of classified documents from the Rand Corporation, where he worked, and releasing them first to the New York Times, and then to the Washington Post. The movie also dramatizes the frenetic effort throughout the newsroom to absorb the information and turn it into stories on very tight deadlines, not even knowing if the presses would run, while the Times suffered under the first pre-publication censorship of journalism in the history of the United States. Known as “The Pentagon Papers,” these documents proved that US high officials knew by the early 1960s that the war was unwinnable, and that presidents Eisenhower, Kennedy, Johnson, and Nixon all lied to the American people about it.

And it covers the legal battle: the government’s attempt to shut them down and the papers going all the way to the Supreme Court to secure their rights. The timing of these events happened to threaten The Post’s long-awaited IPO, which adds to the drama and the sense of what’s at stake for Graham, Bradlee, and their journalists.

BTW, just as the movie gives lessons on how to survive a paranoid, media-hating president facing serious doubts about his honesty, the Nixon link above focuses on some very interesting parallels between his presidency and that of the current occupant of 1600 Pennsylvania Avenue, Washington, DC. However, let’s remember the differences. Nixon had a very impressive record on the environment—I describe him as the president with America’s second-most environmentalist track record (behind Obama but ahead of both Jimmy Carter and Teddy Roosevelt) also, despite the Vietnam war, did much to break down the barriers between the US and both the Soviet Union and China.

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You know all those messages that say “This call may be monitored or recorded to ensure quality?” I always used to wonder what that actually meant. My best guess was that it was to make sure customer service reps (CSRs) toed the party line.

Yesterday, I found out.

I called my cell phone provider to complain about hundreds of dollars in international charges. Back in May, before my wife and I went traveling abroad, I’d called the company to ask about what is or isn’t chargeable when traveling out-of-country, before the first of several trips abroad.

At that time, the customer service person assured me that any call made TO a US number would be free. But our bills showed charges of 20 cents per minute, and my son was on a three-month European tour as a traveling musician this fall, and because we thought it was free, he used the phone. A lot!

The writer's son checking his phone (at the Women's March in Washington, January 21, 2017)
My son checking his phone (at the Women’s March in Washington, January 21, 2017). Photo by Shel Horowitz.

The first person I spoke with yesterday told me it was only free over wi-fi. This was very annoying, because I had switched to this company largely because of the promise of seamless international service. When I got put through to a supervisor, he told me he wanted to track down the original phone call and listen to it. He called me back about an hour later with the good news that he was crediting everything I asked for. Here’s a piece of his email confirmation.

Hi Shel,

It was good speaking with you earlier. I know these past few bills caught you by surprise, but I am so glad I could help you out with some of these charges. I have submitted two requests to cover these charges that came out to a total of $419.58. The first request will remove $229.28 from your latest November 14 Project Fi bill. I have also submitted a request to refund a total of $190.30 from your previous two Project Fi bills.
I did suggest that the company be considerably more forthright in its marketing, and the supervisor said he’d run across other similar situations and agreed. But I certainly can’t fault the customer service, and am very happy to learn that recording a customer service call actually can lead to happy outcomes.
Lesson for the future: any time I am in a customer service dispute involving an oral promise, I need to remember that *I* can ask them to go back and listen to the original call. The worst they can say is no.
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Dear Senator Gillibrand,

I have been a fan of your since you took office. However, after following your Facebook link to the Planned Parenthood funding survey, I have to say I felt tricked, deceived, and betrayed.

I’ve used this blog to call out unethical marketing from various companies over the years. And even though you and I share many political views (including a strong commitment to women’s rights)—I have to call you out on this.

The initial question that led to the dead end
The initial question that led to the dead end

I had no problem with the initial one-question survey. But then I opted in to the follow-up questions.

First, as a survey instrument, the questions were useless. Each had only a yes or no option, written in language that showed a clear bias toward one answer. Yes, you’ll be able to prepare a press release that could cite a number like 95 percent of respondents—but it’s meaningless. You’d be laughed off the page, or worse, publicly shamed, by journalists who bother to look at the source data.

Second, after I checked off my answers and tried to submit, my phone took me to a page demanding money. I say demanding rather than asking, because there was no way out except by giving money. My submit button was refused when I left the field blank and refused again when I put in a zero. And when I exited the page without contributing, it tried to post to my Facebook page that I had just contributed to you. I have no way of knowing if my responses were actually counted—but I can tell you I did not appreciate being trapped and manipulated like this.

I don’t have a problem being asked for money at the end of a survey, when it’s my choice whether to give or not. But this felt like a shakedown, quite frankly. It left a very bad taste.

I would find this unacceptable from any politician and any charity. But since you were “the very first member of Congress to put her official daily schedule, personal financial disclosure and federal earmark requests online” and cited by The New York Times for your commitment to transparency, I find this an especially bitter pill.

As a marketer, I am saddened to see you resorting to Trumpian tactics based in dishonesty and lack of transparency. You’re better than this. In Michelle Obama’s famous line, “When they go low, we go high.”

Sincerely,

Shel Horowitz, marketing strategist and copywriter

Going Beyond Sustainability

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On a discussion list, a startup entrepreneur asked,

I have noticed that many successful startups are advertising that they donate x% of their profit to someone in need or they help someone have a better life,etc. What do you think is the importance of such messages to gain initial traction and how does it help grow the company?

By the time I saw the post, several other people had jumped in to tell him that social entrepreneurship isn’t just a marketing trick. It must be genuine.

Globe showing various crises around the world
How some people view the world—Opportunity for businesses that genuinely care

I agree, but there’s more. Here’s what I wrote:

Yes, social giving has to be genuine–motivated not by marketing but by sincerely helping the world–but if you’re doing that, you gain huge marketing advantage if you handle it right.

Keep in mind: charitable give-backs are NOT the only model. I’m rather a fan of creating products, services, and business cultures that directly *and profitably* turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. In fact, in my latest book, Guerrilla Marketing to Heal the World–which is focused on this aspect–charity givebacks account for part of one chapter out of 22 chapters. In my speaking and consulting, I help companies actually develop these kinds of approaches. You can get a very quick early-stage introduction by spending 15 minutes with my TEDx talk, “Impossible is a Dare” https://www.ted.com/tedx/events/11809 (click on “event videos”)–but recognize that this was 2 years ago and the work has evolved a lot since then.
All other things (such as price, quality, convenience) being comparable, consumers “vote with their feet” to support ethical, green, socially conscious companies. So you, as a startup, have the chance to look at the skills, interests, and wider goals within your company…create products and services that match these skills, interests, and goals with wider goals like the Big Four I mentioned at the beginning…and market them effectively to both green and nongreen markets (which has to be done differently, as I discuss in the book). But please, do it with good intentions! (I can help, BTW.)
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