Blog Archives

To Save the Americans With Disabilities Act—Use THESE Talking Points!

We have to get to them on the things they will listen to: costs to taxpayers, personal hardship to them, and of course, voting and campaigning for and donating to their opponents.

Posted in Activism, Business-general, Consumer Issues, Demographics/Psychographics, Diversity, Entrepreneurship, Ethics in Government, General Commentary, Innovation, language, Marketing Techniques and Philosophies, People Helping People, Psychology, Social and Economic Justice, Technology, Uncategorized Tagged with: , , , , , , , ,

Why I Won’t Phrase a Liberation as a Limitation

The way we frame things influences how we and others perceive them—that’s the secret of marketing, of politics, of education, and of changing the world. Let’s market the idea that people with disabilities can be strong, healthy, active participants in society, not bound to the furniture.

Posted in Consumer Issues, language, People Helping People, Technology, Uncategorized Tagged with: , , , , ,

Many Functions, Shrinking Sizes, Clever Marketing

If you want to create a green business, one of the planet-saving tricks is to build for multiple uses. It’s also an example of miniaturization…repurposing. Ask yourself what do you already make or sell that could be used differently

Posted in Abundance and Prosperity, Advertising, Branding, Demographics/Psychographics, Entrepreneurship, Green Living/Green Lifestyles, Green Marketing, Innovation, Marketing Techniques and Philosophies, Technology Tagged with: , , , ,

Net Neutrality: Read FCC Commissioner Mignon Clyburn’s Dissent

I hold in my hand letters that plead with the FCC to keep our net neutrality rules in place but what is striking and in keeping with the new norm, despite the millions of comments, letters, and calls received, this Order cites, not even one.

Posted in censorship, Consumer Issues, Democracy, Ethics in Government, language, National Conference on Media Reform, Politics, propaganda, Social and Economic Justice, Technology, Web 2.0/Social Media Tagged with: , , ,

Dear Time Magazine, Your Interface is Horrible

if I got to make the rules…no product is released to the market until its designers had lived with it for 6 to 12 months and tested it thoroughly…this poll is a perfect example of why we need a rule like that.

Posted in Consumer Issues, Customer Service as Marketing, Democracy, Diversity, Ethics in Government, General Commentary, media-general, Politics, poverty, Shel's Personal Life, Technology, Web 2.0/Social Media Tagged with: , , , , , ,

Let’s Make Puerto Rico The Poster Child for 100% Fossil-Free

converting the entire island to clean, renewable, resilient energy would actually make rebuilding cheaper and easier. Fossil fuel infrastructure is expensive, complex, and subject to environmental catastrophe.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Living/Green Lifestyles, Innovation, People Helping People, Politics, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with: , , , , , , , , , ,

The Wrong Personalization Assumptions Can Sabotage a Sale

The video assumes that:
Everyone wants a big house in the suburbs, with a big yard and a big garage
Everyone is white and Christian and heterosexual
Anyone would call a Portland, Oregon phone number to buy a house in Massachusetts

Posted in Advertising, Demographics/Psychographics, localism/locavore, Marketing Techniques and Philosophies, Technology Tagged with: , , , , ,

New Uses for CO2? Elkington’s Latest Out-Front Thinking

If we can turn CO2 into a valuable asset instead of a climate-change accelerant/pollutant, that could be world-changing. And there’s no reason it can’t be possible. I’ve known for years about turning wastes into input.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Socially Responsible Investing, Technology Tagged with: , , , , , ,

The Most Important Question to Create Eco-Friendly Technological Leaps

Green entrepreneurs (or frugal ones) refine that question. It morphs into “How can I accomplish this with the fewest resources?”…back in 1983, he built a near-net-zero-energy luxury home that didn’t need a furnace or an air conditioner

Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Environment, Frugality/Frugal Fun, Green Business, Green Living/Green Lifestyles, localism/locavore, People Helping People, poverty, Technology Tagged with: , , , , , ,

This Voter Has No Use for Nostalgia—He Prefers Hope

Calls for returning to bygone eras remind me that we humans…neglecting to appreciate what we already have gained. And this leaves us ill equipped for the hard and necessary work of identifying goals and actions that will guide us to a future that unites, not divides, us.

Posted in Diversity, Environment, General Commentary, People Helping People, Politics, Technology Tagged with: , , , , , , , ,

In Archive