Blog Archives

The Wrong Personalization Assumptions Can Sabotage a Sale

The video assumes that:
Everyone wants a big house in the suburbs, with a big yard and a big garage
Everyone is white and Christian and heterosexual
Anyone would call a Portland, Oregon phone number to buy a house in Massachusetts

Posted in Advertising, Demographics/Psychographics, localism/locavore, Marketing Techniques and Philosophies, Technology Tagged with: , , , , ,

New Uses for CO2? Elkington’s Latest Out-Front Thinking

If we can turn CO2 into a valuable asset instead of a climate-change accelerant/pollutant, that could be world-changing. And there’s no reason it can’t be possible. I’ve known for years about turning wastes into input.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Socially Responsible Investing, Technology Tagged with: , , , , , ,

The Most Important Question to Create Eco-Friendly Technological Leaps

Green entrepreneurs (or frugal ones) refine that question. It morphs into “How can I accomplish this with the fewest resources?”…back in 1983, he built a near-net-zero-energy luxury home that didn’t need a furnace or an air conditioner

Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Environment, Frugality/Frugal Fun, Green Business, Green Living/Green Lifestyles, localism/locavore, People Helping People, poverty, Technology Tagged with: , , , , , ,

This Voter Has No Use for Nostalgia—He Prefers Hope

Calls for returning to bygone eras remind me that we humans…neglecting to appreciate what we already have gained. And this leaves us ill equipped for the hard and necessary work of identifying goals and actions that will guide us to a future that unites, not divides, us.

Posted in Diversity, Environment, General Commentary, People Helping People, Politics, Technology Tagged with: , , , , , , , ,

Let’s Have Some Fun with a Stillborn Nuke: A Contest

The Washington Post reports that the never-finished, never-operated Bellefonte Nuclear Power Plant, in Hollywood, Alabama is for sale at the bargain-basement price of $36.4 million. It has cost more than $5 billion to build as much of it as Tennessee Valley

Posted in Branding, Energy & Sustainability, Frugality/Frugal Fun, Green Living/Green Lifestyles, Green Marketing, Innovation, Socially Responsible Investing, Technology, Uncategorized Tagged with: , , , ,

False Promises, Unnecessary Obsolescence

False Promises Vermont’s first-in-the-nation GMO labeling law went into effect this week. I consider that a very good thing, far superior to the kludged-together industry-giveaway federal version currently under discussion in Congress. But it got me thinking about the promise the food industry

Posted in Business Ethics, Business-general, Energy & Sustainability, Ethics: General, Frugality/Frugal Fun, Technology Tagged with: , , , , , , , , , , , , , , , , , , , ,

What the US Could Learn from Chinese Rapid Transit

I was puzzled at this at first.. But then I thought about what rush hour might look like in a city of 24 or 25 million residents. With the walls, not only is litter eliminated as a safety hazard, but no one can fall or be pushed onto the tracks.

Posted in Advertising, Eco-friendly, Energy & Sustainability, Environmenl, Innovation, Technology Tagged with: , , , ,

Cautiously Optimistic about #COP21

6 reasons why the big Paris climate change conference known as #COP21 may actually accomplish some real change.

Posted in Activism, Corporate Social Responsibility, Demographics/Psychographics, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, language, Marketing Trends/News, Politics, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with: , , , ,

Learning, Breathing, and the End of the World: TEDX Springfield

Summary board prepared in real-time at Leslie Hinkson's talk on desegregation, TEDx Springfield

What’s possible and impossible in the world is largely a social construct. It’s up to us to redefine what is possible…and make it happen.

Posted in Diversity, Energy & Sustainability, General Commentary, Innovation, People Helping People, poverty, Psychology, Social and Economic Justice, Technology Tagged with: , , , , , , , , , , , , , , , ,

Climate Change is Our Opportunity to Remake Society, Says Naomi Klein

Photo of debris after Hurricane Katrina

Naomi Klein: Hurricane Katrina…had been downgraded from a Category 5 hurricane to a mere tropical storm. The levees should have withstood the onslaught, if they hadn’t been allowed to fall into disrepair.

Posted in Abundance and Prosperity, Activism, Business-general, Democracy, Demographics/Psychographics, Diversity, Energy & Sustainability, Environment, Ethics in Government, Green Living/Green Lifestyles, language, People Helping People, Politics, poverty, propaganda, Protests and Crackdowns, Social and Economic Justice, Technology Tagged with: , , , , , , , , , , , , , , , , , , , ,

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