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Heard of Carrotmobs yet? Consumers have used our buying power to avoid companies with the wrong values for decades. Now there’s a positive flip: actively making the effort to buy from companies that support your values. I only heard the term “Carrotmob”—so called because consumers use the carrot of positive business rather than the stick of withdrawing business to achieve social good.

I think I only heard the term a month or two ago; since then, I’ve run across it several times. This concept seems to be entering the language faster than anything I can remember since “Ms.” was invented as a gender-neutral alternative to Miss and Mrs., back in the1970s.

Here’s a particularly cool one with the odd twist that it was initiated by the company—and since I write about out-of-the-box people-centered marketing of green products and services, worth flagging here. I imagine this marketing strategy could get old fast if too many people do it, but the idea of having your customers pre-fund your sustainability venture is a good one. Think abou Kickstarter campaigns; this isn’t so different, after all.

A coffee company has decided that organic/fair trade coffee is not enough; the coffee should be transported on cargo ships powered by renewable energy. Specifically, using wind power.

Thanksgiving Coffee, a California-based artisan roaster, will arrange for wind-powered shipping if people buy $150,000 worth of coffee on Carrotmob. The goal is to prove demand for wind-transported coffee and research ways to make wind-powered shipping a reality in our own time.

It’s worth remembering that all cargo shipping from the dawn of history into the 19th century was either wind-powered or human-powered (by rowers). So there’s no need to prove that cargo shipping can be wind-powered. However, a transatlantic voyage by wind took many weeks, sometimes went way off course, was more susceptible to storms, etc. Steam and then diesel made shipping fast and reliable enough to create the modern global economy. So the real challenge is not to prove that they can use wind-powered ships, but that they can compete effectively using a modern wind-powered shipping fleet.

This of course could have a huge impact on the entire cargo shipping industry, if it can be done effectively and inexpensively enough to transport many different types of items. And certainly, it will inspire the shipping industry to add more sustainable practices even if using conventional diesel-powered cargo ships.

Meanwhile, if you’re a coffee drinker, you can help Thanksgiving Coffee test the waters for sustainable shipping. Go read the article on Ecopreneurist, or skip directly to the Thanksgiving Coffee Carrotmob page and buy a pound or two.

Entergy’s Vermont Yankee nuclear plant’s license expired Wednesday night, after 40 years. 40 years of leaks, collapsing cooling tower, tritium in the water, unexpected outages…in short, 40 years of a very poor safety record.

I’m looking at the first page of the official Atomic Energy Commission report on Abnormal Occurrences for the 1973–the last year a full report is available, because after that the AEC (which then became the so-called Nuclear Regulatory Commission, or NRC). Only a year into its use cycle, when it should have shaken out all the problems and long before radioactive corrosion, old age or other more recent stress factors, Vermont Yankee reported 39 separate incidents–that’s nearly one per week. Page one of the report, reprinted in the classic book No Nukes, by Anna Gyorgy and Friends (page 107 in my 1977 edition), shows that the first six included:

• A switch in the Emergency Core Cooling System that failed to activate (potentially extremely serious)
• Four miscalibrated radiation monitors
• Power supply failure of a gamma radiation monitor on the perimeter
• Discovery that some instrument sensor tubes were connected wrong, because the plant’s designers produced faulty drawings
• Unplanned shutdown following an explosion that fractured the air ejector rupture disc, and release of radiation
• A second air ejector rupture disc fracture and release of radiation

Again, these are just the first six of 39, during a single year of the plant’s 40-year operation.

Meanwhile, as a condition of operation, Entergy agreed a few years ago to be bound by approval of the state legislature to continue operation past its license expiration. Yet, when the state senate voted 26-4 in 2010 to close the plant, Entergy (which had expected at the tine it signed the agreement to win the legislative approval) reneged, sued the state, and actually found a judge–John Murtha–who issued an idiotic decision in the company’s favor, saying the legislature was clearly concerned about safety and nuclear safety was reserved for the federal government–specifically, for the NRC, which has so far NEVER to my knowledge turned down either a new or renewal license. (They should rename themselves the Nuclear Rah-Rah Cheerleaders)

So much for democracy, state’s rights, etc. The legislature, the governor, and a large majority of the state’s population (not to mention numerous government officials in both Massachusetts and New Hampshire, both of which are within four miles of the plant) all want to see this monstrosity shut down.

The state is appealing, but somehow, there’s no injunction to keep the plant from operating until the suit is resolved.

Along with about 1600 other people, I went up to Brattleboro, Vermont today to protest Yankee’s continued operation. Some 130 people got arrested. I didn’t, but my 93-year-old friend Frances Crowe did. I first met Frances, a Northampton, Massachusetts hero and living treasure, in 1977, when we were both incarcerated in the Manchester, NH National Guard Armory when 1414 of us were arrested at the construction site for the Seabrook, NH nuke. I saw a number of people today who I remembered from that and other Clamshell Alliance actions in the late 1970s.

Nuclear is a really dumb idea. I wrote a whole book on it. From a safety, economics, fuel efficiency, or even carbon footprint point of view, nuclear power is a disaster. And the GE Mark I design used at 23 US reactors including Vermont Yankee–the same one used at Fukushima–is particularly bad. Why are we mortgaging our future for no benefit?

You may have heard the slogan, “the greenest building is the one that’s already built.”

Think about it: You’re using existing resources, and those resources are already on-site. For the parts of the existing building that you can adapt or fix, you don’t have to mine or cut down anything, you don’t have to transport anything, and you don’t have to clear a new site out of farmland or forest.

Here’s a nice article on TriplePundit about a renovation of a former military barracks in Ft.Carson, Colorado into an office building. The project cost only a quarter of what a new building would have cost, and is green enough to be submitted for LEED silver certification. And that’s particularly interesting, because my understanding is that military barracks were typically built cheaply, quickly, and with little thought for conservation.

Another great example is the Empire State Building—which spent $20 million to achieve annual energy savings of more than $4 million. That works out to better than 20 percent ROI—at a time when you can’t even get 1 percent in a savings account. Not a bad investment!

It’s been a good year for recognition of my work for a better world. In October, I was inducted into the National Environmental Hall of Fame (View pictures and read the transcript here.)

And then last night, I received notification that I (as the human face of GreenAndProfitable.com) am the very first business in the country to be certified by Green America at the Gold level (which was a fairly arduous process involving several reviews of an extensive questionnaire covering socially responsible investing, supply chain, commitment to social and economic justice, and, of course, environmental benchmarks, among other things).

I’m thrilled. After 40 years in the environmental world, it is nice to have people notice.

In honor of the push to bank local by Green America, the push to buy local by Business Alliance for Local Living Economies, and because business bankers want to see business plans and December is National Write a Business Plan Month, I present this guest post from Tim Chen of NerdWallet, on sustainable banking.

Take it away, Tim:

Seems like everywhere you turn these days people are promoting something green. From locovore diets, to green building and green business, there’s a big push for more sustainable living, and a certain trendiness that goes along with it. Chances are if you’re reading this blog, you’re already in the know. Maybe you have your own sustainable business venture, and you’re looking for tips and ideas to make it work. Here’s one for you: Green banking.
Green banking means different things to different people. Maybe you switched to online statements, and you’re darned proud of it. If so, good for you. If not, check it out. Going paperless with your banking is one of the easiest ways to give the environment a little help, and just about every bank offers the service.
But there are other ways to green your banking, and options you may not have heard of. Take, for example, New Resource Bank in San Francisco. The bank only offers accounts to green businesses, and allows accountholders to network with each other. New resource composts and recycles in an effort to meet their goal of 95% waste diversion away from landfills, and every swipe of your debit card earns money for their nonprofit partners.
There’s also GreenChoice Bank, which is based in Illinois. The bank targets their lending to the sustainable business community, and half of the management is accredited in Leadership in Energy and Environmental Design (LEED).
Houston-based Green Bank will donate $50 to one of a list of local environmental organizations when you open a business or personal money market or checking account. The bank headquarters are LEED Gold-Certified, with minimized resource consumption and rainwater irrigation.
If these banks aren’t in your area, don’t despair! Green America offers a list of community development banks and credit unions, as well as a campaign to “break up with your mega-bank.” Switching to a greener bank can help you take your business sustainability one step further. It will also put you in good company––who knows, you might even make valuable connections with likeminded entrepreneurs.
Tim Chen is the CEO of NerdWallet, an unbiased resource for the best business credit cards.

The pundits have dubbed today “CyberMonday,” meaning we good little sheep are to go bravely forth over our modems and contribute to the global economy, from the comfort of our homes and offices.

Well, sorry, but I’m not playing. I did participate in Small Business Saturday, whose focus was on buying local. But I feel no need to glorify online commerce.

I’m actually a strong advocate of buying local when it’s practical. Local purchasing means money stays local. The people employed by locally owned stores spend their own money right here in my community. And the jobs I help create reduce unemployment right here where I live. And the culture of locally owned bookstores, artist venues, hardware stores and such makes my community a more desirable place to live. That’s the kind of abundance I wish to encourage.

Mind you, I’m not a purist. I do buy online. I do even buy from chain stores sometimes. I do see the occasional movie at the mall (though I see a far greater number at my local independent cinemas). But today, as millions rush to their workstations to undermine the lcoal economies, I can bloody well keep my wallet away from my computer. If I buy anything today, it will be at a local store.

Rarely do I open up my morning paper and see even one positive story among the day’s major news. Today—though I already knew about two of them from other sources—there were three:

1. The Wall Street Reform Bill has passed both houses of Congress. Is it everything I want? Of course not. Is it more than I expected from this stalemated Congress? You betcha.

2. BP finally seems to have capped the torrent of oil from Deepwater Horizon. A lot of wait-and-see before claiming victory, but at least for the moment, no oil is pouring out.

3. Overwhelmingly Catholic Argentina passed same-sex marriage rights legislation, striking a major blow for equality and human rights. The bill, according to NPR’s All Things Considered last night, has the support of an astonishing 70 percent of the population. Major demonstrations helped sway the legislators.

A very good news day, all in all.

Footnote: My local paper, the Daily Hampshire Gazette, ran all these stories in today’s first section. But its news pages are only open to paid subscribers, so I’ve linked to other sources.

Africa (South Africa, in particular) gave us the Sullivan Principles, which outlined investment strategies to move toward ending apartheid. At the time (1977), I thought it was way too little, way too late, but I came to appreciate that for its time, it was revolutionary: perhaps the first declaration by corporate America that they had a clear role to play in improving conditions around the world. And this was not so long after the US has been involved in such disgusting maneuvers as (to ame just two among dozens of equally awful examples) overthrowing the democratically elected governments of Mossadeq in Iran (1953, in the interests of the Anglo-Iranian Oil Company) and Arbenz in Guatemala (1954), on behalf of United Fruit)—actions that have had horrific consequences down to the present day in Iran and through at least 1996 in Guatemala.

Now, Ron Robins, of Investing for the Soul, postulates that Africa is on the brink of an explosion in socially responsible investing. It’s a very interesting article, and among his points are these:

Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.

Go and read it.