Blog Archives

What I Told the Democrats, and Why

Remember: you are in someone’s email box because of the recipient’s good graces. Don’t abuse the relationship or overstay your welcome. If you annoy, you don’t get read, and eventually

Posted in Advertising, Branding, Copywriting, language, Marketing Techniques and Philosophies, Politics, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , ,

40 Years Ago Today, We Changed the World (Part 5, Fighting the Battle Again)

Fukushima…contaminated a 11,500-square-mile area and required the permanent evacuation of 230 square miles…Dollars invested in conservation and renewables will reduce carbon up to 10 times as effectively and 40 times faster than dollars invested in nuclear.

Posted in Democracy, Energy & Sustainability, Environment, Greenwashing, propaganda, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with: , , ,

40 Years Ago Today, We Changed the World (Part 4: Shifts in the Culture)

Why were [nuclear accidents] suddenly newsworthy? …Odds are very good that it was because of Clamshell and the national citizen action movement it sparked. Those efforts caused a lot more people to learn about nuclear power, and to become scared, and to take action

Posted in People Helping People, Politics, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , ,

40 Years Ago Today, We Changed the World (part 3—Inside the Armories)

You could call it “University Within Walls.” Detainees offered a myriad of workshops around energy issues, green living/self-sufficiency, creating inclusive and active communities, environmental justice, and social change.

Posted in Activism, Democracy, Energy & Sustainability, Environment, Green Living/Green Lifestyles, localism/locavore, People Helping People, Politics, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , ,

40 Years Ago Today, We Changed the World (part 2—Outside the Armories)

But Clamshell made an important strategic breakthrough: being against nuclear was far more effective if we were for something else.

Posted in Activism, Energy & Sustainability, Environment, Innovation, Marketing Techniques and Philosophies, People Helping People, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

40 Years Ago Today, We Changed the World (part 1—Why We Occupied Seabrook)

About two thousand of us marched into the construction site, armed with such “dangerous weapons” as tents, sleeping bags, and healthy snacks…1414 of us formed our affinity groups into circles, linked arms, and refused to leave when the order to leave or be arrested was given.

Posted in Activism, Democracy, Energy & Sustainability, Environment, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , ,

What Role Can Nonstrategic Mass Movements Play in Social Change?

mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic…about the power of a one-off mass action to build momentum for change

Posted in Activism, Marketing Techniques and Philosophies, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , , , , , , , , ,

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

Why Did Pepsi Get Attacked As “Tone-Deaf” On This Ad?

demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing rather than uniting and leaving us all at risk when the real forces of repression sweep in

Posted in Activism, censorship, Corporate Social Responsibility, Democracy, Diversity, Ethics: General, language, Marketing Trends/News, Media Ethics, media-general, Politics, propaganda, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , ,

The Secret of the Fulcrum Principle

“achieve the greatest result with the least amount of effort,” including finding others to do some of the work. Change happens as fast as possible, but as slow as necessary.Why we need both “shock troops” and “put-it-back-togethers”

Posted in Activism, Business-general, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, General Commentary, Innovation, People Helping People, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , ,

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