Lifelong activist Emily Levy made a short video outlining 10 reasons why protests matter. In less than 15 minutes, she explores these benefits of participating in protests. Protests:

  1. Raise the cost to politicians of doing the wrong thing
  2. Heighten awareness both of the issue and that the issue has a constituency of people who care about it enough to take time out of their day
  3. Build momentum toward change, even systemic change (she notes Erica Chenoweth’s research that shows that a government will crumble if just 3-1/2 percent of the population engages in nonviolent resistance)
  4. Help participants feel less isolated
  5. Inspire others to show up, especially if you carry signs about why you’re marching
  6. Provide cathartic release: what she calls “a national scream”
  7. Create opportunities to get involved with organizations working on causes that matter to you
  8. Offers a voice to oppressed and powerless groups that would risk to much if they were actively protesting
  9. Allow even very small numbers to bear witness (I personally have conducted some one-person protests, so this resonates deeply with me)
  10. Facilitate ways to harness your skills, beliefs, and connections to make bigger and more lasting change

It’s a great list, but it’s only the beginning. Here are ten more that I came up with very quickly. I’d love you to add to the list as well:

1) Sometimes, demonstrations and protests actually change things. A few among many examples:
• The 1963 civil rights March on Washington (the “I Have a Dream” march, which my late mother attended)
• 1977’s occupation of the Seabrook nuclear plant construction site, which birthed the modern US safe energy movement. I participated, and I wrote extensively about HOW this action changed the world (that link takes you to part 1 of a 5-part series I wrote about it, and each one links to the next installment at the end)
• Arab Spring brought down multiple repressive governments within just a few months
• The Save the Mountain movement I co-founded resulted in thirteen months of continuous public opposition to a development project–and succeeded! I expected to win, but even I thought it would take five years.
2) Not only do protests show the demonstrators we are not alone, but it emboldens sympathizers who have not taken action before to do so.
3) We don’t always know the effects of our actions in influencing others until afterwards–but later we may have found that we created a shift in public opinion and in willingness to take action.
4) Demonstrations offer chances to learn about not-very-visible parts of your own community–some disenfranchised and needing to tell their stories, others doing great work but out of the limelight.
5) Protests reinforce the idea that powerful, well-thought-out nonviolent action can create sustained change.
6) Sometimes, amazing performers and speakers participate. I have heard John Lennon and Yoko Ono Lennon (several times), Paul Winter, Stevie Wonder, Holly Near, Peter Yarrow of Peter, Paul & Mary, Orleans, Jackson Browne, and many others. I learned news and ideas from speakers that changed my way of thinking. In fact, at my very first peace demonstration on October 15, 1969, 12-year-old me heard a speaker say that the Vietnam war was undeclared. When I discovered he was correct, it changed my whole way of looking at the world and turned me into an activist–because everything I’d been led to believe about the US system of checks and balances came crashing down around me.
7) Participation is empowering! You know you’re working for peace, justice, a green planet, etc.–and you feel ready to take on the world.
8 ) You get to enjoy the creativity of signs, puppet shows, songs and chants, etc. that spotlight the issue of the day.
9) It’s a way to build your personal community. If you’ve been doing this a while, you get to catch up with your friends. If you’re new to protesting, you can make new friends.
10) More often than not, participating in a protest is actually fun.

While Emily wrote her list back in 2019, it’s all still not only true but relevant. A few things have changed, though–some good, some bad:

  • Dozens of new ways of protesting were invented or popularized during the pandemic, adding to more than 200 we already had
  • Repressive right-wing governments have been forced from power in countries such as the US and Brazil–but took or consolidated power in Israel, Hungary, Turkey, and India
  • Putin has started a criminal and brutal war against Ukraine
  • In the US, the ultra-right has taken over the Supreme Court and several state legislatures, catalyzing a whole new generation of activists–and in election after election, progressives are winning big in places they weren’t expected to
  • Black Lives Matter and reproductive rights protests reached critical mass
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Do you notice anything unusual about the front page of yesterday’s Daily Hampshire Gazette (my local paper, covering Hampshire County, Massachusetts and neighboring areas)?

Front page of June 20, 2023 Daily Hampshire Gazette

Take a moment to click on the picture (to enlarge it) and make your guess, then scroll down to discover what I saw.

 

 

 

Here it is” Of the four stories on the front page, 100% represent a positive report on a people’s struggle for a better world, either concerning environmental or social justice issues. Two of the stories are about a movement to ban plastic bags, one reports on local Juneteenth events held the previous day, and one chronicles an attempt to establish a state holiday honoring Indigenous people.

“But wait, there’s more!”

Two of the four stories are about kid activists! Fifth-graders at Fort River School in Amherst are meeting with their state legislators to move forward a bill that would replace the celebration of Columbus Day–a celebration of an extreme human rights violator and expropriator of other people’s property–with Indigenous Peoples Day.

fifth-graders at at Amherst’s other elementary school, Crocker Farm School, testified at a hearing at the State House, about 90 miles away.

As a lifelong activist who got my start at age 12, and the parent of two people in their thirties who each took their first steps toward activism at age 6 (five years apart) and have remained active into adulthood, I’m proud of what’s happening one town away from me. I’ve said for many years that you are never too young or too old to be an activist. I had two friends, Rose “Arky” Markham and Frances Crowe, who were still activists on their 100th birthdays (three years apart). And proud of my local newspaper for giving oxygen to important movements, especially when kids take leadership. Too often, kid activists are pushed aside and told that their voices, their actions, don’t matter. Listen to the voices of both age and youth. they both have a lot to share.

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Today, along with feeling gratitude for those millions of people over the US’s history who served in the military to defend democratic ideals, I’m feeling troubled that so much of the world still sees war as a way to solve problems.

War only creates problems. It doesn’t solve them. But when someone else starts an aggressive war, are there other choices?

The war in Ukraine has been going on for about 15 months, since Putin’s invasion. Some people say it’s been going on since 2014, when he annexed the Crimea. Putin certainly had other choices–but once he invaded, did Ukraine?

Yesterday, I came across two very different perspectives that both feel to me like they have validity, even though they contradict each other.

First, Marianne Williamson, who has a long history of opposing military intervention and imperialism, sees Russia as the imperialist here, and feels keeping Ukraine from being swallowed is absolutely crucial:

A withdrawal of US support from Ukraine at this point would not lead to peace; it would lead to the most horrifying climax of the war.  Russia would simply deliver its final brutal blow to Ukraine, pummeling it to the point where it would no longer exist as a separate nation…

Regardless how we got here, our only choice at this point is to either support Ukraine or to not. While the United States should do everything possible to support a negotiated settlement, our goal should also be a negotiated settlement in which Ukraine still has a chance to exist.

But she recognizes the need to address the root causes:

The best way to solve conflicts is to prevent them from occurring to begin with, and if I had had the choice, I would have made very different foreign policy decisions related to Russia over the last 40 years. We must set an entirely new and different trajectory of military involvement in the world, one in which we are not the world’s policeman but rather the world’s collaborator in creating a world in which war is no more.

And it’s important to remember those decisions she hints about. I hear so many people express bewilderment that Putin attacked, without a cause that they see and understand. But the reality is that while war is absolutely the wrong way to solve them, Putin does have legitimate reasons for concern, particularly regarding the question of whether Ukraine should join several other former Soviet republics as a NATO member.

Well to the left of Williamson (the most progressive candidate in both the 2020 and 2024 US presidential elections, so far) is Stephen Zunes. Earlier this week, Zunes participated in a team debate at Oxford. On the opposing team was ultra-right-wing former US Ambassador to the UN and National Security Advisor John Bolton. While Bolton’s team went on about the need to defend democracy by force in order to make it clear that aggression has consequences,

Zunes however further cautioned against intervention. “Before we start talking about fighting dictatorships, we should stop propping up dictators”, he advised, highlighting the fact that 57% of the world’s dictatorships receive arms from the US. Instead, he appealed to the success of nonviolent methods.

And in fact, nonviolent methods were very prominent in the Ukrainian early resistance.

Meanwhile, one of the other team members arguing against militarized intervention pointed out that the US’s claim that it’s a democracy is a lot weaker than it was:

Closing the debate, Peter Galbraith argued that we must use the effectiveness test when determining whether to fight for democracy. “Yes, there are times we should fight and we have fought successfully,” he proclaimed, but “the wars in Afghanistan and Iraq demonstrate why it is not feasible to fight for democracy outside the West.” He criticised the Reagan administration’s embracing of Pinochet, under which Bolton served at the time.

Galbraith further argued that both an independent judiciary and political parties accepting election results are essential features of a successful democracy – neither of which the US possesses. He claimed that the Supreme Court has “become more partisan, more extreme right wing, more an instrument of the Republican Party” since 2000. This is referencing George W Bush’s electoral victory in Florida, where a divisive landmark Supreme Court ruling stopped the recount of votes. If the count hadn’t been stopped, Bush’s opponent Al Gore could potentially have won

Galbraith concluded: “Rather than looking for authoritarian dragons to slay far from home, America should be fighting to save our democracy at home.”

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Ramadan started Wednesday. Passover starts next Wednesday. Easter weekend begins two days after Passover. And today, the Wednesday halfway between the starts of these sacred Muslim and Jewish celebrations, we mourn. Again.

As a Jew, I’ll be celebrating Passover Seders next week with family and friends. Part of the Seder is a song called “Dayenu,” which means “It would have been enough for us.” The song thanks God for many miracles involving the exodus from Egypt and the journey across the desert.

Many Jews also add a second text: “Lo Dayenu”: It is NOT Enough for Us.” In the modern Midrashic tradition, lots of people have written their own versions. I like this “Lo Dayenu,” by Joy Stember.

Social Justice "Lo Dayenu" Seder reading by Joy Stember
Social Justice “Lo Dayenu” Seder reading by Joy Stember

With the six deaths in Nashville yesterday, the grisly total of people in the US killed in school mass shootings from Columbine in 1999 through yesterday has grown again. It reached 554 10 months ago. 554 children and adults who died for no reason other than a broken political process that gets in the way of even the most basic protection from gun violence. While they are quick to offer another round of “thoughts and prayers,” they offer no action. It is easier to get an assault rifle than a license to cut hair.

Interestingly, many of the guns-uber-alles crowd are the same people who suddenly discover that life is sacred after all, as long as it’s a life inside a pregnant woman (a position that happens to violate several religious traditions that consider the life of the mother more important than the life of an unborn fetus). But apparently, once these kids are born, they’re no longer important.

Here’s a basic human decency rule I’d love to see taught in every classroom, reinforced in every workplace and community gathering: Freedom TO take an action stops when it interferes with another person’s freedom FROM harm. By my logic, the freedom to own or use an assault rifle–a weapon of mass destruction–is overridden by the freedom from being randomly shot.

And here are a few “Lo Dayenu” verses I just wrote:

If we could block killers from having access to assault rifles,
But allow them to enter schools, cultural venues, places of worship, and public spaces with other murder weapons,
Lo dayenu. It would not be enough for us.

If we could have international peace meetings and far-reaching agreements,
But still “solve” international disputes with war,
Lo dayenu. It would not be enough for us.

If we address the violence of mass shootings,
But not address the violence of poverty and starvation, or of rape and beatings,
Lo dayenu. It would not be enough for us.

If we reach the ability of people around the world to live in harmony with each other,

But fail to curb violence against the planet,
Lo dayenu. It would not be enough for us.

Please feel welcome to add other verses in the comments.

May whatever holidays you celebrate be joyous, despite the troubled world we share. And may we come together with both our Dayenus of gratitude and our Lo Dayenus of work that we still need to do.

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Wall Street bull statue
Creator: Sam Valadi
Credit: ZUMAPRESS.com/Newscom
Copyright: via ZUMA Wire

It’s been a pretty heavy news week, so you may have not heard about this incredibly stupid action in both houses of Congress.

Tuesday, the House of Representatives passed a bill “that would prevent the Labor Department from enforcing a rule that makes it easier for plan managers to consider ESG factors when they make investments and exercise shareholder rights, such as through proxy voting” (as reported by Reuters). The Senate, with four members absent and the complicity of two Democratic Senators, did likewise one day later.

This push says that pension funds must not be allowed to even consider any factors pertaining to ESG–Environmental, Social, Governance. It doesn’t say they have to make sure that ESG investments perform as well as non-ESG investments (which, often, they do). That would be a reasonable law to protect retiree pensions. But this one would bar fund managers from even considering anything involving ESG.

For decades, smart fund managers have been shifting investment toward ESG, and their reasons are fiscally sound. From avoiding corrosive investments in “stranded assets” like fossil-fuel or nuclear processing infrastructure that’s been plagues, by leaks, spills, explosions, etc. to avoiding ethics scandals that destroyed once-respected companies like Enron and Arthur Andersen, ESG investing makes so much sense that, as no less an authoritative source than NSDAQ notes,

In 2020, net inflows into ESG funds in the U.S. reached $51.1 billion, a significant increase over 2019 when flows equaled $21.4, which itself was a record.3 Global ESG investing by end of the first quarter in 2021 was nearly $2 trillion4.

The article goes on to list six factors in ESG investment growth and notes that even during the pandemic, “funds with ESG strategies outperformed traditional funds.2″ (Click the link to see the footnote sources, too.) This updates and reinforces the research I did when writing my 10th book, Guerrilla Marketing to Heal the World, a few years ago. Every single one of the dozens of studies I checked at that time showed that ESG criteria lead to better financial results.

This growth started decades before the pandemic and was accelerating rapidly and consistently, as this 2020 article from Harvard Law School Forum on Corporate Governance, states:

Net flows into ESG funds available to U.S. investors have skyrocketed, totalling $20.6 billion in 2019, nearly four times the previous annual record set in 2018, [1] while ESG funds in Europe also attracted record inflows of $132 billion in 2019. [2] More than 70% of funds focused on ESG investments outperformed their counterparts in the first four months of 2020, [3] and nearly 60% of ESG funds outperformed the wider market over the past decade. [4]

One unintended consequence I haven’t seen addressed anywhere is the possibility of widespread rebellion by private investors that could put the whole pension system at risk, as stakeholders demand that funds embrace sensible, profit-driven ESG corporations in their portfolio choices while an inane law makes that commitment illegal.

Fortunately, President Biden has promised that he will use the first veto of his presidency to block a law that is just as crazy as the various “anti-woke” measures authoritarian Florida Governor Ron DeSantis keeps shoving down the throats of his state’s residents and businesses. Oh, and in the unintended consequences department, please read this Daily Beast commentary on how the anti-woke law even puts Fox News at risk.

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Check out this TEDx talk by nonviolence researcher Erica Chenoweth. Chenoweth was originally quite hostile to nonviolent social change movements–until her own statistical analyses showed them (and us) that nonviolent resistance was far more effective than violent insurrection. Those who used it were more likely to achieve their goals, even “impossible” goals like unseating a government. AND they were more likely to achieve lasting change that didn’t just swing back with the next change in government. In fact, successful nonviolent revolutions were 15 percent more likely to avoid relapsing into civil war.

This validates what people like Stephen Zunes, George Lakey, Barbara Deming, MLK, Gandhi (also not a pacifist in principle, but totally committed on the strategy, BTW), my late friends Dave Dellinger and Wally and Juanita Nelson, Harvey Wasserman, Anna Gyorgy, and many others have said for decades.

I think I can shed some light on why this is true:
1) You can’t outgun the state. They have tanks, WMDs, and lots of person-power. Engaging in violence is letting them choose the battlefield and the tools. You probably can’t outgun the Oath Keepers either, unless you ARE the state.

2) When the state attacks unarmed civilians, it has a jiu-jitsu effect of creating sympathy for those who are attacked (as is happening in Ukraine right now, and happened so dramatically in the US South in the 1950s and 60s). But when armed radicals attack the state, it creates support for the government, who can then marginalize and isolate the opposition as “terrorists”–and have an excuse to clamp down further on civil liberties.

3) When a government falls by force of arms, the conquerors want to make sure they aren’t taken out next. Thus, the pressure to become more dictatorial, which erodes popular support. I am old enough to remember when the Sandinistas,  thugs like Zimbabwe’s Mugabe, and even the Iranian mullahs were welcomed as heroes by the local population, until they turned out to be just as vile as their predecessors, if not more. Some of my older mentors in my youth had watched the same pattern in the USSR, first under Lenin and then under the even crueler thumb of Stalin.

4) But when instead of fissioning society apart, a government seeks to actively unite people across the spectrum and build a better society for all, they can create new institutions that are nearly universally seen as working for the people, rather than the power structure. Such government initiatives typically draw their inspiration from long-term organizing by nonviolent people’s movements. I just returned from South Africa, and one of the people I met there had been a white soldier defending apartheid. Like everyone else I met, black or white, he had enormous respect and admiration for Nelson Mandela, the Truth and Reconciliation Commission, and the healing/unifying process after nearly 50 years of official apartheid (1948-94) and ingrained racism that dated back decades earlier. If this man, who carried a gun to protect white privilege, can embrace unity oriented black-majority governments, there is hope for all of us.

5) Nonviolent resistance is a shape-shifter. The forces of reaction can never fully predict how it will play out: what tactics and strategies will be invented, deployed, reinvented, and redeployed. It is extremely adaptable to circumstances. Decades ago, Gene Sharp codified a list of 198 nonviolent tactics. That was before the pandemic, and even before the Internet came into common use. A more recent list compiled by the King Center that continues the work of Martin Luther King, Jr. raises the number to 250. From the Old Testament refusal of the midwives Shifrah and Puah to carry out Pharaoh’s command to kill Hebrew baby boys–the first recorded act of civil disobedience that I’m aware of–to the creative use of vehicle caravans (often with only one or two occupants) as a way of demonstrating power and taking up space in the early days of the pandemic when it was unsafe to gather closely in the streets, nonviolent practitioners are natural tactical re-inventors.

Chenoweth points out one more thing: when open protest becomes too risky because of repression, concentration tactics like mass demonstrations may be augmented or replaced by dispersive tactics of quiet resistance (such as Ukrainians replacing road navigation signs with signage urging the Russian invaders to f themselves) that allow even elders, children, and people with disabilities to subvert the authoritarians.

And I personally have experienced the power of creative nonviolence over and over again, taking dozens of forms in movements or actions I participated in (and sometimes helped organize) and in moments of private personal action, including my mom castigating our landlord in front of 9-year-old me because she felt he was unwilling to rent to Blacks, my own one-person witness after the US bombed Libya. Some of these put me at personal risk, including standing with a small group of protestors in front of a much larger group that was hostile to us and probably included a number of people carrying firearms; in others, I took comfort in the strength of numbers. In all of them, I was convinced that nonviolence is more effective than violence in shaking up the power structure, and I’ve been part of winning campaigns (including, among others, the 1977 Seabrook Occupation and the 1999-2000 Save the Mountain campaign) often enough to see that truth validated.

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Jacinda Ardern of NZ in mourner's hijab, following the mass shooting at a New Zealand mosque. Credited to "Appaloosa" on Fliker
Jacinda Ardern of NZ in mourner’s hijab, following the mass shooting at a New Zealand mosque.

It’s sad that New Zealand’s amazing Prime Minister, Jacinda Ardern, is stepping down. I’ve been an admirer since she first came across my radar during her campaign to lead that country–and I remain one. She has been a competent, non-bloviating voice of reason and compassion, as well as an excellent role model who proves that at not-yet-40–she took office at 37 and is now 42–a progressive woman can be an effective shepherd of government, even during a term that encompassed multiple global and at least two national crises.

She is my favorite of the current crop of world leaders, in fact.

When I went looking for the photo to accompany this blog, I found this text. Like the photo, it is attributed only to “Appaloosa,” who appears to be a photographer in French Canada and was unlikely to have taken the picture. It sums up my feelings perfectly:

In the aftermath the Christchurch, NZ mosque shootings, the world witnessed what a real leader looks like in New Zealand’s Prime Minister #jacindaardern.

72 hours after the tragedy occurred, Prime Minister Ardern mourned at a vigil in full hijab attire, and promised the nation would not only cover the costs of 51 funerals, but would look after the families and their expenses for as long as it took.

This, after announcing the New Zealand government would ban assault rifles.

It takes courage to lead a country at any time. When you also have to navigate a global pandemic, a world economic mess, a massacre and a natural disaster in your home country, and a rising tide of totalitarian, racist so-called populists, it’s no  wonder she feels her “tank is empty.” It also takes courage to know when it’s time to stop. My hat is off to her and I wish her the best in her next phase.

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We’ve all heard toxic, disempowering, dream-stomping clichés like

  • “You can’t fight City Hall”
  • “We’ve always done it this other way”
  • “That’s impossible”
  • “You’ll always be a failure”
“We call B.S.!”
That’s the appropriate response, made famous by X Gonzales, at the time an 18-year-old survivor of the mass murder at Marjorie Stoneman Douglas High School in Parkland, Florida just three days earlier. That same year, they co-organized (and spoke at) a huge national march on Washington and helped to shepherd through the first meaningful gun safety law in gun-loving Florida in this century.
And we all have to “call B.S.” when anyone tries to destroy our self-esteem, our calling, and our power.

18-year-old X Gonzales gives the "Call B.S." speech in Ft. Lauderdale, Florida, February 17, 2018. Photo by Barry Stock, via Wikipedia. https://www.flickr.com/photos/bigleaftropicals/40463975301, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=66778488
18-year-old X Gonzales (center) gives the “Call B.S.” speech in Ft. Lauderdale, Florida, February 17, 2018. Photo by Barry Stock, via Wikipedia.

Like Gonzales, we must embrace our ability to make change and join with others, nonviolently, to achieve that change.
For some, including me, becoming an activist is a way to do that. For others, the path takes different forms, such as being a parent or teacher or health care professional—or, for that matter, an accountant, manufacturer, or prison administrator—and carrying out those duties in ways that build up others, help them achieve those dreams, and help THEM build up others—to build a community, and a planet, based on the worth of every individual. Because to focus only on building yourself up is narcissism, even sociopathic.
This post was inspired by a private note admiring my activism but saying the writer got too depressed to do this kind of work. Here’s s my response, exactly as I wrote it, except I broke it up into more paragraphs and added more specific locations:
I’m sure you make the world better in other ways. Not everyone is cut out to be an activist–it’s a path where 90 percent or more of your efforts seem to be for naught (though often, change IS happening but not visible in the moment).
Because I focus on the positive, I’m able to find the strength to continue. I keep in mind that when I was born in December, 1956, half of the US was still officially segregated and racism still ruled most of the rest. Women and people of color had very few career opportunities. White women were mostly teachers and nurses while people of color were channeled into laborer, domestic, sanitation worker.
Male-on-female domestic violence and casual sexual harassment were considered normal and acceptable. People were still getting fired or even imprisoned for being in a same-sex or interracial relationship. There was close to zero awareness of pollution, climate change and making our ecosystems more resilient. Decent food was very difficult to find. And the last well-known nonviolent revolution had been in India almost a decade earlier.
Except that OFFICIAL segregation had ended, most of that was still true on October 15, 1969, when one casual comment within a speech at the first Vietnam peace demonstration I ever attended set me on a lifetime path of activism. Yet, in 53 years–a nanosecond in geologic time or even in human history–all of that has shifted. So things ARE getting better because of activism.
The other thing that keeps me going is the knowledge that MY OWN ACTIONS have made a difference several times.
Here are my top three: 1) I founded Save the Mountain, the group that kept a particularly offensive luxury housing development off the Mount Holyoke Range [Hadley and South Hadley, Massachusetts, USA] a mile and a half from my house. Even experts within the environmental movement locally had given up hope. I went in with the attitude that we would win–but even I thought it would take us five years. We did it in just 13 months–because all of us worked on different pieces where we had expertise, and because we had mass support from area residents.
2) I was one of the 1414 people arrested on the construction site of the Seabrook [New Hampshire, USA] nuclear power plant in 1977. By the time the last of us was released two weeks later, a national safe energy movement had been born, most of it adopting the nonviolent resistance techniques and consensus decision making that we used in Clamshell Alliance here in New England. Here’s a link to an article I wrote about the lasting shifts in the culture that movement created: https://greenandprofitable.com/40-years-ago-today-we-changed-the-world-part-4-shifts-in-the-culture/. And while we ultimately lost the battle to keep Seabrook from being built, we basically put a halt to the development of new nukes (unfortunately, we have to fight that battle again–but keeping these unsafe and unnecessary monsters off the drawing boards and out of the power grids for nearly 40 years is a pretty good outcome. And this time, I have great confidence that we will win.)
3) My work in local electoral politics [Hampshire County, Massachusetts] has helped to bring about a lasting progressive majority and a series of four progressive mayors in a row in Northampton, and this April took back the Hadley Select Board again after losing to a Trumpian majority in 2021 when we couldn’t find anyone willing to run. I think we’ve taken control of the board three times. Two for sure.
Again, I recognize that my path of activism isn’t for everyone. Neither is my parallel path of working within the business community to spread the message that solving our biggest problems, like hunger, poverty, racism, othering, and even catastrophic climate change and war, can be a profit path for business.
But each and every one of us can find our personal way to make a difference, to brighten the light for all of us, and to help bring into being the planet we want to pass on to subsequent generations.
If this post inspires you, please post a comment about what you’re already doing, or what you will start doing.

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I just came across a query letter I wrote in 2020. It raises a lot of questions that are still very much worth asking—and attempting to answer.

Globe showing various crises around the world
How some people view the world—Opportunity for businesses that genuinely care



In many ways, these questions were easier to answer back then. Unfortunately, as a society, we missed the window to create those kinds of sweeping changes when the active threat of Covid made them easier—but we can still make the effort. We can still transform society, our relationship with other beings, and the planet in our own lifetime. It’ll just take more effort.

Here’s the relevant section of what I wrote back then (I’ve removed a long paragraph with my credentials, as well as my closing.)—and I’d love to get your comments:

Hi, there, 

As an experienced journalist and award-winning, best-selling ten-book author with several books on social enterprise as a profit center, I propose an article, Leveraging the Great Pivot: How COVID-19 Creates Long-Term Post-Pandemic Opportunities for Racial Justice, Economic Advancement, and Environmental Healing. Probably in the 1500-2500 word range.

The premise: For decades, activists have been told we can’t fix the crushing problems of our time, like hunger, poverty, racism, war, catastrophic climate change, etc. Yet, starting in early 2020, the entire world pivoted and everything changed. As education, many types of business, and even cultural events shifted online or reinvented themselves, we learned how resilient, adaptable, and creative we are. And that process created opportunities that could never have happened in the pre-pandemic world. 

These massive global, national, regional, and local shifts prove we can reinvent the world as the place we really want to live in–and we can replicate the shift in other areas. As a society, we have to do this pivot strategically, and it has to involve many sectors: government, nonprofits, activists, community organizations, academia—and the business community. 

Just look at how the massive expansion of the racial justice movement since May has changed perceptions around the US and around the world. And that’s one small piece of a big multi-issue cauldron of solution-driven thinking and activism; a lot of good work is going into solving those big crises, as well as protecting our fragile democracy. 
The question is: pivot to what?

Could health care coverage be shifted away from employers so the next time an emergency shuts hundreds of thousands of businesses, their laid-off employees don’t lose their safety net? Could this be the US’s chance to adopt the single-payer model most of the rest of the world uses? And to shift from treating the sick’s symptoms to maintaining wellness across the population so fewer people get sick in the first place? Can this be the moment to finally get away from fossil and nuclear, to combine clean renewable energy with massive systemic conservation so we’re no longer squandering our children’s heritage polluting and carbonizing our planet while depleting scarce resources? Is it time for decent affordable housing to be seen as a right? What are the best ways to create more housing that also protect the environment, create pleasant yet affordable neighborhoods, and avoid negative consequences like urban sprawl?

We can ask similar questions in every sector: criminal justice, job creation, transportation and shipping (moving both people and things), replacing armed conflict with peaceful conflict resolution, ensuring a pluralistic society that honors both its majorities and minorities, etc.

After four years of Trump and a year of COVID, it won’t be enough to go back to the “normal” of 2019, or even of 2015. But with the pandemic comes the luxury and responsibility of critically examining every aspect of society. We need to figure out what the goal of every institution is–and how to achieve or surpass that goal as we rebuild. Just as many developing countries skipped landlines and clunky desktop computers and went straight to smartphones, we need to ask questions like:

  • What are we *really* trying to accomplish?
  • Is this the best way to meet that goal?
  • How could we improve it?
  • How could we make it more inclusive?

Then we brainstorm with these ends in mind, using a seven-step process that opens up new thinking and lets us implement new solutions.
To make this concrete, think about spending millions of R&D dollars to create a pen that can write in zero-gravity. But the real goal isn’t to have a pen that can write in space—that’s a means to an end. The real goal is to be able to write in space. And suddenly, with that framing, the solution is obvious: use pencils—or computers! Maybe you create a pencil lead that can make a darker, easier to read impression, create a Velcro mount for your device so it doesn’t go flying across the cabin, or make other little tweaks—but you’ve accomplished the basic goal, with resources you already have.
Business has a vested interest in reinventing itself, as dozens of industries were rendered obsolete, as supply chain issues showed up unexpectedly, and as those sectors that strengthened and grew had to adapt. Small businesses can survive and even thrive, but not as it was in 2019. Whether a manufacturer switches from making luxury goods to PPE or a retailer learns how to blend online and (protected) in-person approaches, pretty much everyone has to pivot. Why not seize the opportunity to have that reinvention foster racial, gender, and class equity…green the planet while creating jobs…match product introduction and production not to advertising-created materialism but to solving real needs and getting paid for it?
In the activist world, meetings that might have had 10 local people in a room can now draw 500 from around the world—and provide digital tools to mobilize action, such as Spoke, a texting platform that can allow volunteers to send 1000 or more text messages an hour and respond individually and personally when someone replies.
 In my own professional development this year, from the comfort of my own home, I’ve attended dozens of far-away events. Some had hundreds or thousands of attendees from dozens of countries (among them a worldwide UN conference, multiple 50th-anniversary celebrations of Earth Day, and gatherings on more niched topics such as the special situation of Jews of color). I could not have afforded the time and money to go to so many conferences, and several times, they’ve overlapped. But I was able to participate in more than one at a time, or listen to what I’d missed on replay. I’ve also participated in some thinking and brainstorming calls from widely scattered groups of thinkers and researchers working on global solutions to these and other problems. As somewhat more exciting examples, local cultural performers with no previous broader following are finding global audiences—and the sound technicians who can replace awful-sounding Zoom calls with concert-quality production are keeping busy.

Even on the personal side, some of the restrictions can be reframed as empowerment—just as we can think of a wheelchair user not as “confined to a wheelchair,” but “liberated with a wheelchair,” because it allows that user to go places that would otherwise be off-limits. My wife and I hosted a Passover Seder with family and friends from three generations and 9 different states from Massachusetts to California–most of whom would never have come in person.

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Purity illustration: Jesus Baptism by Waiting for the World. Licensed through Creative Commons.
Purity illustration: Jesus Baptism by Waiting for the World. Licensed through Creative Commons.

When I was a kid, Proctor and Gamble was still running TV ads claiming Ivory Soap was “99 and 44/00 percent pure.” (Digression: Here’s a link to a quick, fun article on the origins of this marketing slogan, which dates back to 1881.) Even back then, I found this absurd–because I  already understood that even just over half a percentage point of impurity meant it wasn’t pure at all. It was actually pretty contaminated. After all, sewage is 99 percent water–and I don’t know anyone who would want a glass of that.

In daily living, 100% purity is a rare thing indeed. In science and in business, we’re often very appropriately guided by the slogan, “Don’t let the perfect be the enemy of the good.”

A typical process would be:

  1. Design.
  2. Test.
  3. Debug.
  4. Redesign.
  5. Ship.
  6. Receive user feedback and debug, then iterate again.

That process works far better than holding out for an illusory perfection that can’t even exist until real-world conditions show us the flaw. So why do we demand it in our politics? I read a New York Times article this morning about a controversy over naming one of its telescopes for 50s-60s-era NASA head James Webb because he may or may not have been homophobic. The article makes it abundantly clear that whether he was or not is a matter of debate–but he was clearly antiracist at a time when that was far from popular, and provided many career opportunities for people of color. It also reminds us that homophobia was the official policy of the US government at that time.

We humans are an evolving species. The LGBT movement as it existed in that era was mostly quiet, clandestine, and not in the mainstream consciousness. The Stonewall Riots, considered the birth of the modern LGBT movement, didn’t take place until 1969. I was very active in that movement from 1973 through 1986 and remain supportive of its goals. But I dont think we should fault Mr. Webb for not being an out-front visionary advocate of LGBT liberation at a time when gays, lesbians, bisexuals, and trans people were ridiculed or assaulted if they entered the mainstream consciousness at all. Rather we should take pride that as a society, we’ve grown to accept that LGBT folks are entitled to civil rights, to choose their families, and even to marry. When I attended my first same-sex weddings in the late 1970s, I never imagined that legal same-sex marriage would be achieved in my lifetime, let alone in less than 40 years–less than 30 in my own state of Massachusetts.

And for the most part I don’t fault our politicians when they compromise on other issues to get some good things passed into law, as long as they come away with significant progress. (I do get tired of the Democrats’ frequent and problematic tendency to negotiate away far more than they have to to try to get bipartisan support that is usually not forthcoming–but once that fails, they don’t go back to the original stronger versions. This is what Obama did with the ACA, and whatBiden has done on issues like immigration and climate.)

When we pass a week or insufficient law, we have to recognize that we will have the next iteration and the one after that–and we can work to strengthen our hand. Change is more often gradual than sweeping. Even the loathsome Bill Clinton-era “don’t ask, don’t tell” policy about gays in the military was a huge improvement over the dishonorable discharges and possible prison terms that were official policy before that change–though I’m very glad to see it go away, and to see the Respect for Marriage Act become law just six days ago. (Another digression: here’s an academic essay from the quite recent past–2021–arguing that don’t ask, don’t tell” should be overturned. Warning: it looks like it might be a term paper mill site.) 

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