Blog Archives

Does Your Passion Still Leave You in Poverty?

join us for this powerful, complimentary interview series, you’ll hear personal, real-life stories of total transformation from experts who have all found and monetised their passion.

Posted in Abundance and Prosperity, Business-general, Entrepreneurship, Events, Marketing Techniques and Philosophies, Networking, Shel's Personal Life Tagged with: , ,

A committed author is always looking for book promotion opportunities

I will keep promoting it for a long time, but right now as its life as a “new” book (current-year copyright) is ending, I’ve been pushing especially hard. This is some of what I’ve been up to:

Posted in Activism, Branding, Marketing Techniques and Philosophies, Networking, Publishing, Shel's Personal Life Tagged with: , , , , ,

My Three “Brogan Words” to Inspire During 2016

This may be the most personal and vulnerable post I’ve ever written, particularly when I talk about the second word. Every year, Chris Brogan challenges his huge reader base to come up with three words to provide focus for the

Posted in Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Marketing Techniques and Philosophies, Networking, Peace and War, People Helping People, poverty, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

Two Books That Changed My Life—And How I Seized an Opportunity

Business Book Photo by Jennifer Marr

As a new subscriber to John Corcoran’s newsletter and a constant reader, I followed John’s link to his list of 20 influential business books. It was a terrific list (I’ve read quite a few of them). And he got quite

Posted in Branding, Business-general, Copywriting, Entrepreneurship, Marketing Techniques and Philosophies, Networking, Transparency vs. Secrecy Tagged with: , , , ,

The Lessons *I* Think I Was Teaching

Business Book Photo by Jennifer Marr

I’m a marketer. There’s a deeper psychology here. I believe in transparency, so I’ll step you through the goals I had in posting this, and the action steps I took to meet those goals

Posted in Branding, Entrepreneurship, language, Marketing Techniques and Philosophies, Networking, Psychology, Shel's Personal Life, Transparency vs. Secrecy Tagged with: , , ,

Shel’s “I HATE to Write Handwritten Thank-Yous” Networking Guide

But maybe, like me, you have terrible handwriting. And maybe you also get very bad writers cramp. So I hereby give you permission to build your network through other tools. Here are a few of the ways I do that:

Posted in Branding, Marketing Techniques and Philosophies, Networking, Shel's Personal Life Tagged with: , , , , ,

Three Kinds of STUPID, Six Kinds of BRILLIANT

Thursday was full of extremes, with both positive and negative encounters. On the positive side, I had two amazing one-to-one meetings: with the former mayor of a nearby town who just took a job with a green energy company, and

Posted in Business-general, Customer Service as Marketing, General Commentary, localism/locavore, Networking, People Helping People, Shel's Personal Life Tagged with: , , ,

Game-Changers,Innovation…and Marketing: My Persective

The missing ingredient in both Emerson’s “build a better mousetrap and people will beat a path to your door” and director Phil Alden Robinson and writer W. P. Kinsella’s “if you build it, they will come” is marketing…—just as the rise of Apple needed both Jobs’ vision and marketing skills and Steve Wozniak’s engineering genius. The lesson for entrepreneurs is that if you don’t have all three elements—vision, engineering, and marketing—you need to partner with someone who has the pieces you lack.

Posted in Advertising, Energy & Sustainability, Green Marketing, Innovation, Marketing Techniques and Philosophies, Marketing Trends/News, Networking, People Helping People, Technology, Web 2.0/Social Media Tagged with: , , , , , , , , , , , , , ,

The Internet: Your Missing-Persons Tracker?

We all leave footprints all over Cyberspace. And those of us with somewhat uncommon names can connect again.

Posted in General Commentary, Networking, Shel's Personal Life Tagged with: , ,

Facebook Pisses Off Marketers…Again

Some of these bone-headed things I just don’t understand, especially when you think about how much of Facebook’s income stream is generated by professional marketers–marketers who have, in many cases, invested significant time and money into their fanpages and their ad campaigns.

Posted in Advertising, Demographics/Psychographics, Marketing Trends/News, Networking, Shel's Personal Life, Web 2.0/Social Media Tagged with: , , ,

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