What an outrage! If there is a PR equivalent of disbarment, Bonner & Associates would be a candidate.

As U.S. Rep. Tom Perriello was considering how to vote on an important piece of climate change legislation in June, the freshman congressman’s office received at least six letters from two Charlottesville-based minority organizations voicing opposition to the measure.

The letters, as it turns out, were forgeries.

“They stole our name. They stole our logo. They created a position title and made up the name of someone to fill it. They forged a letter and sent it to our congressman without our authorization,” said Tim Freilich, who sits on the executive committee of Creciendo Juntos, a nonprofit network that tackles issues related to Charlottesville’s Hispanic community. “It’s this type of activity that undermines Americans’ faith in democracy.”

You can read the newspaper article here If you prefer audio. Democracy Now covered this today (briefly) as well.

I make a good part of my living as a Pr copywritier and marketing strategist, and I’m totally appalled. I also note that all the press coverage I’ve seen points out that this particular firm has a long history of “astroturfing,” which casts suspicion on the claim that this was an accident. I don’t know how you forge a letter from an imaginary person on someone else’s official letterhead—twice!—and call it an accident. I also don’t know how you can run a PR agency for decades for 25 years and not think that the Public Relations Society of America Code of Ethics has any relevance to you.

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Yikes! Somebody at the storied Washington Post–nobody’s admitting who–came up with the no-so-bright idea to have a gala event at the publisher’s house, provide attendees with access both to news staff (who would not be allowed to ask tough questions or use material on the record) and Obama administration staffers–and charge a quarter-million a pop to attend.

Yeah, newspapers have a financial crisis AND great connections–but when you build a brand based on journalistic integrity, this isn’t going to fly very prettily. Both the publisher and key newsroom folks are saying nobody ran this by them first, and the event is canceled. Guess we’ll have to take them at their word about that. Good thing they caught it and snuffed it before it went too far, or the organization that uncovered Watergate and the Pentagon Papers might have been caught on the hinges of “WashPoGate.”

Shel Horowitz’s award-winning sixth book, Principled Profit: Marketing That Puts People First, spends a lot of time examining how to incorporate integrity into your business, and how to leverage that commitment for success.

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Very disturbing article on Total Health Breakthroughs about a deliberate campaign by Merck to intimidate, defund ,and otherwise make life miserable for doctors who dared to speak out about the nasty and sometimes-lethal side effects of Vioxx.

I am not in a position to evaluate the claims this article makes, but if there’s any truth to it at all, we’ve got yet another very serious problem in our health care system.

Isn’t it time we put actual healing in front of corporate profits? And isn’t it time that drug companies and others are held responsible for the consequences of their products–and their strategies?

If you’re in the US, tell your representative in Congress to support HR 676, the Medicare for All bill.

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Been spending some time on Huffington Post this morning, always a fascinating place. Here’s some of what I’ve been reading:

Oregon’s Senator Jeff Merkley on Republican strategist Frank Luntz’s plan to derail health reform. What he doesn’t talk about is single-payer, which I believe could engage the strong support of the American people and roll right over all the roadblocks put there by industry lobbyists–while piecemeal “reform” would gain no such support. I do not understand why mainstream Democrats aren’t pushing this issue. It’s key to a raft of economic boosts that would help, for instance, both US automakers and labor. It’s little-talked-about that because most governments around the world, at least in developed nations, provide a real health care service, foreign competitors to GM, Ford, and Chrysler aren’t stuck with that enormous cost.

Robert Borosage on the general climate of business corruption in Washington. And on how that corruption has caused us to fail in such areas as mandatory sick leave, which then in turn makes the “stay home” response to swine flu impractical for those at the bottom of the ladder, who might lose their jobs and would certainly lose their pay.

Apparently some right-wing pundits have nothing better to do than attack Obama as elitist because–are you sitting down?–he likes Grey Poupon or Dijon mustard on his burgers! Give me a break! You can buy the stuff for two dollars a bottle at a discount store, and it sure does taste a lot better than the yellow glop that’s largely turmeric. I say unto them: get a life!

Stephen Colbert’s very funny video spoofing the big too-big-to-fail bailouts; no commentary necessary from me

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Want to know why right-wing pundits far outnumber those on the left in mainstream US TV? Bloggers Jay Rosen and Glenn Greenwald shared a theory on Bill Moyers Journal: having someone like Amy Goodman of Democracy Now would interfere too much with the construct disseminated by US mainstream media that the US government and major corporations are our benevolent friends, and they don’t want to air views that might help explain why the US has enemies abroad.

Rush Limbaugh, Sean Hannity, and Ann Coulter, those preachers of hate, are OK in their view because they are simply putting out a more vitriolic version of the Reaganite “mainstream.” But the soft-spoken, highly articulate and very well informed Goodman (who I consider one of the best interviewers in contemporary journalism) is considered a threat!

Of course, this doesn’t explain how another articulate and well-informed progressive,
Rachel Maddow, gets air. But it says a lot about the nature of today’s corporate media.

In the “know your enemies” department, fans of intelligent TV must read this brief transcript or watch the video. It’s a shocker.

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A certain popular website, that I will not name or link to, posted a bunch of Sarah Palin’s government-related e-mails posted through private, non-government, non-archived accounts.

This is, to put it mildly, not according to Hoyle, and especially because there was even a conversation about how to keep prying eyes away from these posts by using “private” email.

Of course, as Palin found out, e-mail is never really private. It’s not a secure medium. It’s also not particularly reliable. and you shouldn’t expect to have any privacy.

However…while Palin had absolutely no right to conduct state business over non-government e-mail–and certainly no right to delete the emails and the account and thus destroy evidence of possible wrongdoing in the Troopergate scandal, I have just as big an ethical bone to pick with the site that unmasked her.: it listed the emails of her correspondents, in big print, and in hackable form.

I’m sorry, but it is not anybody’s right to have the personal e-mails of her kids and others who corresponded with Sarah Palin. These people will have to go through a lot of time and trouble to change their addresses, notify correspondents, etc.

Palin was wrong. But so was this website.

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These people have no shame! The Central Intelligence Agency actually had a table on the exhibition floor of Unity ’08, the conference for journalists of color organized jointly by (in alphabetical order) the Asian-American Journalists Association, the National Association of Black Journalists, the National Association of Hispanic Journalists and the Native-American Journalists Association!

As the article points out, this is not an appropriate place for journalists to work. Here are two of the people interviewed on the segment:

JOE DAVIDSON: I don’t think that the CIA should recruit at conventions for journalists. I think that CIA members have pretended to be journalists in years past. They might still be doing it, I don’t know, but they certainly have done it previously. And I think that the knowledge that CIA agents have used journalism as a cover puts legitimate journalists in danger.

It’s certainly known that in other countries, journalists will report to their governments. That certainly is not the case, or certainly generally has not been the case, for American journalists. But we don’t want that perception. I think there really has to be a long distance between the role of a spy, even someone who does research in Langley, Virginia, and a journalist.

and

DENNIS MOYNIHAN: You know, in a climate where journalists are being laid of en masse by the media corporations, I think it’s unfortunate that an agency like the CIA can prey upon people. I mean, what are they going to be doing? Of course, they’re talking about open source intelligence gathering.

Well, that’s exactly how they gather names of alleged socialists or labor sympathizers in Indonesia, by forming lists. They’re going to be reading other reporters’ work and identifying subjects of interest to the U.S. security apparatus. I don’t think it’s good work for a journalist. There’s just a massive abuse of data collection that’s happening by the United States, principally.

The ACLU released a press report, a press release about waterboarding and CIA’s involvement in authorizing and coaching waterboarding. You know, why isn’t this guy being asked about it? I think some journalists here actually have confronted this recruiter, but this is one of the most controversial agencies functioning on the planet today, and it’s shocking that here, with between five and ten thousand journalists, and the guy isn’t getting grilled continually.

Several other attenders also comment. Go read or listen to the whole segment.

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Oy! This little squib from the Weekly Spin (as reprinted in the Las Vegas Sun) opens all sorts of ethics questions: product placement on newscasts = censorship of news? Maybe it would be better if we simply banned product placement on “objective” newscasts.

And look, the broadcaster is that champion of “fair and balanced” reporting, Fox News. Why am I not surprised?

“Two cups of McDonald’s iced coffee (BUY!) sit on the Fox 5 TV news desk” during Las Vegas station KVVU’s morning news show, writes Abigail Goldman. It’s a “punch-you-in-the-face product placement” that will last six months. KVVU’s news director says the “nontraditional revenue source” won’t impact his station’s reporting. But an executive with the marketing firm that negotiated the deal, Omnicom’s Karsh/Hagan, said “the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald’s,” reports the New York Times. McDonald’s has similar product placement arrangements with “WFLD in Chicago, which is owned and operated by Fox; on KCPQ in Seattle, a Fox affiliate owned by the Tribune Company; and on Univision 41 in New York City.” Other stations owned by KVVU parent Meredith Corporation, “including WFSB, the CBS affiliate in Hartford, Conn., and WGCL, the CBS affiliate in Atlanta — are also accepting product placements on their morning shows.” The Writers Guild of America West recently urged the Federal Communications Commission to require “real-time disclosure” of product placements and to ban video news releases, calling VNRs “an attempt to trick the viewer to think that a paid advertisement is actually news.”

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By some weird coincidence, both Seth Godin and David Garfinkel (names well known to any student of modern marketing) went after the media for distorting the news to artificially create drama this week.

Godin, posting today, looked at CNN’s report on yesterday’s Indiana and North Carolina primaries, and found the headline and focus only told one part of the story. While accurate on its face, the headline, “Clinton ‘full speed ahead’ After Indiana Nail-biter”, was misleading.

A more appropriate but less dramatic rendition of the results, he says, would have conveyed a very different story.

The page would have been more accurate if it had said things like, “Obama gains more than 200,000 votes over Clinton” or “Obama campaign further extends delegate lead, picking up 12 more delegates” or even “Obama pummels Clinton in the bigger state.”

That’s not dramatic, though, and as William Randolph Hearst taught us a long time ago, the goal is to sell newspapers, not to report the news.

A day earlier, Garfinkel attacked the San Francisco Chronicle for similar manipulation on a totally different topic: “Is Any Web Site Safe? No Way to be Sure.”

First, Garfinkel points out that the paper is using a technique for which journalists often diss marketers:

The headline is bad enough — but we all know that fear sells, and it certainly sells newspapers. (Don’t think I’m going to take it lightly though the next time I see or hear a journalist taking a swipe at an ad because it preys on people’s fears.)

And then he points out the neurolinguistic programming (NLP) implications of a headline that could be read several different ways.

This intersection of the journalist mind and the marketer mind is a stream where I swim regularly, and I think both of these guys are right. What do you think?

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A recent front-page story in the New York Times reveals that the Pentagon has gone far beyond paying Armstrong Williams. A whole gaggle of retired military leaders posing as neutral pundits turn out to have been under the sway of the Pentagon:

Analysts have been wooed in hundreds of private briefings with senior military leaders, including officials with significant influence over contracting and budget matters, records show. They have been taken on tours of Iraq and given access to classified intelligence. They have been briefed by officials from the White House, State Department and Justice Department, including Mr. Cheney, Alberto R. Gonzales and Stephen J. Hadley.

In turn, members of this group have echoed administration talking points, sometimes even when they suspected the information was false or inflated. Some analysts acknowledge they suppressed doubts because they feared jeopardizing their access.

The Times stops short of accusing these military figures of taking money directly from the Pentagon. But they were, in a real sense, embedded, and these relationships were not disclosed to the electronic news outlets who hired them. Democracy Now reported two days later that the military flew some of these people to Iraq at its own expense and conducted one-sided briefings there.

Peter Hart of Fairness and Accuracy In Reporting, one of two commentators on the DN segment, says the media was completely lacking in due diligence, inviting these pundits without asking questions:

I think the extent of the briefings was somewhat shocking and the blase attitude from the networks. They didn’t care what military contractors these guys were representing when they were out at the studio. They didn’t care that the Pentagon was flying them on their own dime to Iraq. Just basic journalistic judgment was completely lacking here. So I think the story is really about a media failure, more than a Pentagon failure. The Pentagon did exactly what you would expect to do, taking advantage of this media bias in favor of having more and more generals on the air when the country is at war.

And when the commentators were in a position to refute the Pentagon, they stayed silent. Hart again:

One of the most shocking things in the story is that in early 2003, these guys got a briefing about WMDs, and the government said, “We actually don’t have hard evidence right now that Iraq had weapons of mass destruction.” Did any of them go on the air and say that? No. The Pentagon, I think, had total control and total faith that these guys would deliver the message that they intended to deliver to the public, and that’s exactly what they did, and the media did very little to counteract this overwhelming propaganda campaign from the Pentagon.

And there were consequences to those who strayed from the party line:

Still, even the mildest of criticism could draw a challenge. Several analysts told of fielding telephone calls from displeased defense officials only minutes after being on the air.

On Aug. 3, 2005, 14 marines died in Iraq. That day, Mr. Cowan, who said he had grown increasingly uncomfortable with the ”twisted version of reality” being pushed on analysts in briefings, called the Pentagon to give ”a heads-up” that some of his comments on Fox ”may not all be friendly,” Pentagon records show. Mr. Rumsfeld’s senior aides quickly arranged a private briefing for him, yet when he told Bill O’Reilly that the United States was ”not on a good glide path right now” in Iraq, the repercussions were swift.

Mr. Cowan said he was ”precipitously fired from the analysts group” for this appearance. The Pentagon, he wrote in an e-mail message, ”simply didn’t like the fact that I wasn’t carrying their water.” The next day James T. Conway, then director of operations for the Joint Chiefs, presided over another conference call with analysts. He urged them, a transcript shows, not to let the marines’ deaths further erode support for the war.

And still, the Democrats won’t talk about impeachment. Considering the extremely bellicose noises this same government and its media allies are making about Iran, we had bloody well put that impeachment discussion “back on the table.”

And still, as Arianna Huffington points out, most of the mainstream media not only ducks responsibility for its many failures leading up to and continuing through the war, but doesn’t even acknowledge there’s a problem.

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