Blog Archives

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

$10 Million to Charity—Another Cheer for Patagonia!

expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with: , , , , ,

And THIS is Why Trump Won!

When Sanders trounced her by 13 points in the Wisconsin primary, she didn’t see the warning signs. She didn’t see that people were hurt and angry and demanding change. She didn’t bother to campaign in Wisconsin, while Trump visited five times in the past few months.

Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, Psychology, Social and Economic Justice Tagged with: , , ,

Meeting Hate with Hate is Not the Answer

This makes his refusal to be bound by facts more understandable. Catch him in a lie and he denies he ever said it, or denies it means what it appears to—because to admit and apologize would pry loose his grip on the minds of his followers.

Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with: , , , , , , , , , ,

Did Obama Create Trump?

Trump’s thinking is a logical extension of his party’s reach for the bottom of the bottom of the bottom of the barrel…that began in the GOP nearly 50 years ago. He is merely the next step the Republican Party has aimed toward for decades.

Posted in Demographics/Psychographics, Diversity, Ethics in Government, language, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , , , ,

Why I’ve Boycotted My Neighborhood Theater Since 1969

We had a long and extended bad interaction with them that culminated in a phone call, “you have 24 hours to get your car out of our lot—and by the way, the engine is in pieces in the trunk.”

Posted in Advertising, Branding, Customer Service as Marketing, Entrepreneurship, Marketing Techniques and Philosophies, Marketing Trends/News, Shel's Personal Life Tagged with: , , , , , , , , , ,

Orange-Hair’s Pivot

[Trump] claims that his temperament is his best asset. Let’s take him at his word—and give a landslide vote in November that repudiates that temperament and doesn’t expose us to the dangers of his other, presumably worse attributes.

Posted in Business Ethics, Ethics in Government, language, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , ,

Don’t Bait-And-Switch–Intentionally or Not

I had just signed a petition he originated on gun control, and wanted to share it. I didn’t check how it posted on FB. I felt tricked and betrayed enough to take the entire post down. Let him get signatures some other way.

Posted in Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Environment, Ethics in Government, Greenwashing, Marketing Trends/News, Politics, Psychology, Transparency vs. Secrecy Tagged with: , , , ,

Why I’m Not Joining Bernie’s New Org

Here, I don’t even see a pretense. I see nothing about what this organization will stand for, what tactics it will use, etc. Even for Sanders, I don’t write a blank check. Not financially, and not in my commitment to an organization whose tenets I can’t describe. Even for Bernie, I won’t sign blind.

Posted in Activism, Branding, Democracy, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Transparency vs. Secrecy Tagged with: , , , , ,

Muhammad Ali vs. Donald Trump

Donald Trump and the late Muhammad Ali had at least three things in common: personal wealth, a love of bragging and a willingness to speak their mind even if others were offended. But there’s a big difference: Ali actually had

Posted in Abundance and Prosperity, Branding, Business Ethics, Democracy, Entrepreneurship, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, poverty, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , , , , ,

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