Blog Archives

Is Your Advertising or Marketing Working AGAINST You?

I received a fund appeal from a climate-change nonprofit asking for money to put this ad on the air. I was so appalled that I sent this letter: [Subject] THIS AD WILL DO THE OPPOSITE OF WHAT WE WANT Re:

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , ,

10 People Who Changed My Life

It hurt like hell at the time, but on reflection, I realized he was right. And I changed my behavior!

Posted in Activism, Copywriting, Democracy, Diversity, Environment, Events, Marketing Techniques and Philosophies, Peace and War, People Helping People, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , ,

The Best Response Ever About Why Guilt and Shame Don’t Work

The example she gives of the young man confronting his father shows exactly why guilt and shame don’t work. Not to confront racism or other isms, and not to protect the planet

Posted in Activism, Diversity, Environment, Events, language, Marketing Techniques and Philosophies, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , ,

Is Sexist Excuse Language Covering Up Something Much Deeper?

but I do see him as reachable through his misery. I see him as a deeply unhappy person, traumatized by a tyrannical father, someone who hasn’t found a way to be content even while accumulating a vast fortune, celebrity status, and the most powerful job in the world.

Posted in Activism, Ethics: General, Innovation, language, Marketing Techniques and Philosophies, People Helping People, Psychology, Social and Economic Justice Tagged with: , ,

The Wrong Personalization Assumptions Can Sabotage a Sale

The video assumes that:
Everyone wants a big house in the suburbs, with a big yard and a big garage
Everyone is white and Christian and heterosexual
Anyone would call a Portland, Oregon phone number to buy a house in Massachusetts

Posted in Advertising, Demographics/Psychographics, localism/locavore, Marketing Techniques and Philosophies, Technology Tagged with: , , , , ,

What I Told Seth About Seeing the Journey’s End

people start with “oh, you can’t fix hunger, poverty, war, or climate change, we’ve been struggling with them for thousands of years.”…And then as I lay out a few examples of businesses profiting by changing the world, they see that it can actually work

Posted in Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Environment, Green Business, Marketing Techniques and Philosophies, Psychology, Social and Economic Justice Tagged with: , , ,

13 Ways Democrats Could Have Won in November

Six (almost seven) months after the election, and 200 days into the disaster of Trumpian government, Democrats still want to blame it all on the Russians, or on their new hero and recent villain James Comey. Those are real factors. But

Posted in Democracy, Demographics/Psychographics, language, Marketing Techniques and Philosophies, Politics Tagged with: , , , , , , , , ,

How do You Know When Advertising Claims are Real?

makes part of my living writing (non-hypey, fact-based but emotionally driven) marketing copy for green businesses, I can tell you that not all copywriters take the time to thoroughly understand the products they’re hired to write about. I would want to see independent verification of all these claims

Posted in Abundance and Prosperity, Advertising, Business Ethics, Energy & Sustainability, Green Business, Greenwashing, language, Marketing Techniques and Philosophies, propaganda Tagged with: , , , , ,

What I Told the Democrats, and Why

Remember: you are in someone’s email box because of the recipient’s good graces. Don’t abuse the relationship or overstay your welcome. If you annoy, you don’t get read, and eventually

Posted in Advertising, Branding, Copywriting, language, Marketing Techniques and Philosophies, Politics, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , ,

40 Years Ago Today, We Changed the World (part 2—Outside the Armories)

But Clamshell made an important strategic breakthrough: being against nuclear was far more effective if we were for something else.

Posted in Activism, Energy & Sustainability, Environment, Innovation, Marketing Techniques and Philosophies, People Helping People, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

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