Blog Archives

What I Told Seth About Seeing the Journey’s End

people start with “oh, you can’t fix hunger, poverty, war, or climate change, we’ve been struggling with them for thousands of years.”…And then as I lay out a few examples of businesses profiting by changing the world, they see that it can actually work

Posted in Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Environment, Green Business, Marketing Techniques and Philosophies, Psychology, Social and Economic Justice Tagged with: , , ,

13 Ways Democrats Could Have Won in November

Six (almost seven) months after the election, and 200 days into the disaster of Trumpian government, Democrats still want to blame it all on the Russians, or on their new hero and recent villain James Comey. Those are real factors. But

Posted in Democracy, Demographics/Psychographics, language, Marketing Techniques and Philosophies, Politics Tagged with: , , , , , , , , ,

How do You Know When Advertising Claims are Real?

makes part of my living writing (non-hypey, fact-based but emotionally driven) marketing copy for green businesses, I can tell you that not all copywriters take the time to thoroughly understand the products they’re hired to write about. I would want to see independent verification of all these claims

Posted in Abundance and Prosperity, Advertising, Business Ethics, Energy & Sustainability, Green Business, Greenwashing, language, Marketing Techniques and Philosophies, propaganda Tagged with: , , , , ,

What I Told the Democrats, and Why

Remember: you are in someone’s email box because of the recipient’s good graces. Don’t abuse the relationship or overstay your welcome. If you annoy, you don’t get read, and eventually

Posted in Advertising, Branding, Copywriting, language, Marketing Techniques and Philosophies, Politics, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , ,

40 Years Ago Today, We Changed the World (part 2—Outside the Armories)

But Clamshell made an important strategic breakthrough: being against nuclear was far more effective if we were for something else.

Posted in Activism, Energy & Sustainability, Environment, Innovation, Marketing Techniques and Philosophies, People Helping People, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

40 Years Ago Today, We Changed the World (part 1—Why We Occupied Seabrook)

About two thousand of us marched into the construction site, armed with such “dangerous weapons” as tents, sleeping bags, and healthy snacks…1414 of us formed our affinity groups into circles, linked arms, and refused to leave when the order to leave or be arrested was given.

Posted in Activism, Democracy, Energy & Sustainability, Environment, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , ,

What Role Can Nonstrategic Mass Movements Play in Social Change?

mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic…about the power of a one-off mass action to build momentum for change

Posted in Activism, Marketing Techniques and Philosophies, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , , , , , , , , ,

Hard News Tie-Ins: The Right Way, The Wrong Way

federal government estimated the net economic benefits of the CPP at US$26-45 billion, with consumers set to save US$155 billion from 2020 to 2030

Posted in Branding, Copywriting, Environment, language, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns Tagged with: , , ,

Does Your Passion Still Leave You in Poverty?

join us for this powerful, complimentary interview series, you’ll hear personal, real-life stories of total transformation from experts who have all found and monetised their passion.

Posted in Abundance and Prosperity, Business-general, Entrepreneurship, Events, Marketing Techniques and Philosophies, Networking, Shel's Personal Life Tagged with: , ,

George Lakey: DT’s Repression is a Huge Opportunity for the Movement

Instead of defending the weak centrist gains of the past 30 years, we go beyond and organize for our wider goals…pushing for a new, kinder, people- and planet-centered normal.

Posted in Abundance and Prosperity, Activism, Democracy, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, People Helping People, Politics, poverty, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , ,

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