Blog Archives

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

The Secret of the Fulcrum Principle

“achieve the greatest result with the least amount of effort,” including finding others to do some of the work. Change happens as fast as possible, but as slow as necessary.Why we need both “shock troops” and “put-it-back-togethers”

Posted in Activism, Business-general, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, General Commentary, Innovation, People Helping People, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , ,

New Uses for CO2? Elkington’s Latest Out-Front Thinking

If we can turn CO2 into a valuable asset instead of a climate-change accelerant/pollutant, that could be world-changing. And there’s no reason it can’t be possible. I’ve known for years about turning wastes into input.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Socially Responsible Investing, Technology Tagged with: , , , , , ,

$10 Million to Charity—Another Cheer for Patagonia!

expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with: , , , , ,

How Much Should You Spend on Marketing?

Someone asked a very odd question in a discussion group: How a startup is viewed (by an investor) when its majority spending is on marketing/advertising? In my answer, I chose to ignore the investor question (although I hint at it

Posted in Advertising, Business-general, General Commentary, Innovation, Marketing Techniques and Philosophies Tagged with: , ,

Let’s Have Some Fun with a Stillborn Nuke: A Contest

The Washington Post reports that the never-finished, never-operated Bellefonte Nuclear Power Plant, in Hollywood, Alabama is for sale at the bargain-basement price of $36.4 million. It has cost more than $5 billion to build as much of it as Tennessee Valley

Posted in Branding, Energy & Sustainability, Frugality/Frugal Fun, Green Living/Green Lifestyles, Green Marketing, Innovation, Socially Responsible Investing, Technology, Uncategorized Tagged with: , , , ,

Who Will Be Better for Business–Clinton or Trump?

Trump has a record of skipping out on what he owes small businesses, then bragging about how he cheated them. That will be bad for business. I’ve been speaking and writing about business ethics as a key to success since 2002, and he is completely devoid of ethics.

Posted in Business Ethics, Democracy, Energy & Sustainability, Ethics in Government, Innovation, Peace and War, Politics Tagged with: , , , ,

Finding Magic in Strange Places

A Quaker meeting in the [nuclear plant] parking lot…almost 40 years later, still the most powerful spiritual moment in my memory.

Posted in Innovation, Psychology, Shel's Personal Life, travel Tagged with: , , , , , ,

What the US Could Learn from Chinese Rapid Transit

I was puzzled at this at first.. But then I thought about what rush hour might look like in a city of 24 or 25 million residents. With the walls, not only is litter eliminated as a safety hazard, but no one can fall or be pushed onto the tracks.

Posted in Advertising, Eco-friendly, Energy & Sustainability, Environmenl, Innovation, Technology Tagged with: , , , ,

My Three “Brogan Words” to Inspire During 2016

This may be the most personal and vulnerable post I’ve ever written, particularly when I talk about the second word. Every year, Chris Brogan challenges his huge reader base to come up with three words to provide focus for the

Posted in Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Marketing Techniques and Philosophies, Networking, Peace and War, People Helping People, poverty, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

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