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Environmental and Social Change Business Bill of Rights—Your Feedback, Please

We, the people of Planet Earth, hereby declare that every nation and the planet as a whole have certain inalienable rights, including Life, Sufficiency, Peace, and Planetary Balance. To these ends, we call upon the governments of the world, at all levels, to establish these rights through mandating the following policies

Posted in Branding, Business Ethics, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, language, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with: , , , , , , , , , , , , , ,

Game-Changer: Unilever Considering Becoming Certified B Corp

show the entire business world that corporations don’t have to be rapacious; they don’t have to put short-term gain above the earth and its citizens (human and otherwise). It could even provide major leverage to overturn the body of corporation law that says corporations are legally required to put short-term profit ahead of all other considerations.

Posted in Activism, Branding, Business Ethics, Business-general, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Green Business, Green Marketing, Innovation, People Helping People, Social and Economic Justice, Socially Responsible Investing Tagged with: , , , , ,

Consumers Reward Green Businesses—Now, More than Ever

Consumers flock to companies that actively support companies with a clear environmental agenda…67 percent would like to make purchasing decisions based on social responsibility…

Posted in Abundance and Prosperity, Corporate Social Responsibility, Demographics/Psychographics, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Marketing Trends/News, Socially Responsible Investing Tagged with: , ,

Why Marketers and Activists NEED to REPEL Some People

Seabrook did go online, so we failed in our immediate goal. BUT… the opposition of Thomson and Loeb to our movement helped make it a mass movement, just as the overreaction against civil rights and anti-Vietnam War protestors helped those movements gain strength.

Posted in Activism, Corporate Social Responsibility, Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies, media-general, Politics, propaganda, Protests and Crackdowns, Transparency vs. Secrecy Tagged with: , , , , , , , , , , , , , , , , , ,

China is Now Producing 10 Times as Much Solar as the US!

In the 1990s, the US had a 40 percent share of the world-wide solar market. According to widely respected sustainability consultant Gil Friend of Natural Logic (@gfriend), the current US share of the global solar market is a pathetic 5

Posted in Energy & Sustainability, Entrepreneurship, Green Marketing, Innovation, Politics Tagged with: , , , ,

Going Green: Can Self-Interest Overcome Resistance?

The environmental benefit is saving water, a supercritical but very much underappreciated (and underpriced) natural resource. But to someone without a deep green consciousness, living in a place where water is close to free and appears to be inexhaustible, saving water is not a benefit they can wrap themselves around.

Posted in Green Business, Green Marketing, Marketing Techniques and Philosophies, Marketing Trends/News Tagged with: , , , ,

CSAs and Farmers Markets Note Two Decades of Massive Growth-Wow!

During the same period, the number of farmers markets in the US exploded roughly 500 percent, from about 1350 to 7864. The local food sector in general has seen an astounding 24 percent annual growth for 12 consecutive years! This while the economy for the past several years has been far from robust.

Posted in Energy & Sustainability, Green Marketing, Marketing Trends/News Tagged with: , , , ,

Why did American Airlines Pull the Green Plane Down?

If the program is such a success, saving American Airlines money while increasing its “enviromarketability quotient”—making itself much more attractive to customers trying to chose an airline—why on earth (or in the sky!) would they pull all the cool stuff out?

Posted in Energy & Sustainability, Green Business, Green Marketing, Technology Tagged with: ,

Carrotmob: Support Fair-Trade Coffee, Transported by Wind

So the real challenge is not to prove that they can use wind-powered ships, but that they can compete effectively using a modern wind-powered shipping fleet.

This of course could have a huge impact on the entire cargo shipping industry, if it can be done effectively and inexpensively enough to transport many different types of items.

Posted in Energy & Sustainability, Entrepreneurship, Green Business, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Socially Responsible Investing, Technology, Web 2.0/Social Media Tagged with: , , , , , , ,

Edible Coffee Cups: Great Idea, but Is It Ready for Prime Time?

We’ve been doing [edible containers] with ice cream for about a century–why not coffee?

It sounds good in principle–but I have questions

Posted in Energy & Sustainability, Green Marketing Tagged with: , , , , ,

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