Blog Archives

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

With an Abundance Mentality, We Can Solve Hunger, Poverty, War & Climate Change

how green lighting options such as solar-powered LEDs that replace toxic and flammable kerosene can better the environment, health, safety, and the local economy all at once…how studying nature’s amazing engineering can create new products like adhesives modeled after gecko feet or a fuel-sipping plane designed to mimic the most aerodynamic birds.

Posted in Abundance and Prosperity, Activism, Business-general, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing Tagged with: , , , , , , , , , , ,

New Uses for CO2? Elkington’s Latest Out-Front Thinking

If we can turn CO2 into a valuable asset instead of a climate-change accelerant/pollutant, that could be world-changing. And there’s no reason it can’t be possible. I’ve known for years about turning wastes into input.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Socially Responsible Investing, Technology Tagged with: , , , , , ,

The Most Important Question to Create Eco-Friendly Technological Leaps

Green entrepreneurs (or frugal ones) refine that question. It morphs into “How can I accomplish this with the fewest resources?”…back in 1983, he built a near-net-zero-energy luxury home that didn’t need a furnace or an air conditioner

Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Environment, Frugality/Frugal Fun, Green Business, Green Living/Green Lifestyles, localism/locavore, People Helping People, poverty, Technology Tagged with: , , , , , ,

$10 Million to Charity—Another Cheer for Patagonia!

expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with: , , , , ,

Social Entrepreneurship MUST Be Genuine

Charitable give-backs are NOT the only model. I’m rather a fan of creating products, services, and business cultures that directly *and profitably* turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.

Posted in Abundance and Prosperity, Branding, Business Ethics, Business-general, Corporate Social Responsibility, Diversity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environmenl, Green Business, Marketing Techniques and Philosophies, poverty, Transparency vs. Secrecy Tagged with: , , , ,

Advice to a Startup–Four Things I Wish I’d Known

If someone had given me these four bits of advice in 1981 when I was just starting out, I’d have been on the success track a lot faster.

Posted in Business Ethics, Business-general, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, People Helping People, Shel's Personal Life Tagged with: , , , ,

My Three “Brogan Words” to Inspire During 2016

This may be the most personal and vulnerable post I’ve ever written, particularly when I talk about the second word. Every year, Chris Brogan challenges his huge reader base to come up with three words to provide focus for the

Posted in Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Marketing Techniques and Philosophies, Networking, Peace and War, People Helping People, poverty, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

2016: A GREAT Year for Green—My New Year’s Prediction

More and more companies will be going beyond sustainability to create a world where hunger and poverty turn into sufficiency, war into peace, and catastrophic climate change into planetary balance.

Posted in Activism, Business-general, Democracy, Energy & Sustainability, Environment, Green Business, Innovation, Politics, Protests and Crackdowns, Social and Economic Justice Tagged with: , , , , , , , , , , ,

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