Blog Archives

The Secret of the Fulcrum Principle

“achieve the greatest result with the least amount of effort,” including finding others to do some of the work. Change happens as fast as possible, but as slow as necessary.Why we need both “shock troops” and “put-it-back-togethers”

Posted in Activism, Business-general, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, General Commentary, Innovation, People Helping People, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , ,

This Voter Has No Use for Nostalgia—He Prefers Hope

Calls for returning to bygone eras remind me that we humans…neglecting to appreciate what we already have gained. And this leaves us ill equipped for the hard and necessary work of identifying goals and actions that will guide us to a future that unites, not divides, us.

Posted in Diversity, Environment, General Commentary, People Helping People, Politics, Technology Tagged with: , , , , , , , ,

How Much Should You Spend on Marketing?

Someone asked a very odd question in a discussion group: How a startup is viewed (by an investor) when its majority spending is on marketing/advertising? In my answer, I chose to ignore the investor question (although I hint at it

Posted in Advertising, Business-general, General Commentary, Innovation, Marketing Techniques and Philosophies Tagged with: , ,

Seth Godin and “The Benefit of Confidence”

Legendary marketer Seth Godin recently wrote about offering the benefit of confidence, rather than the benefit of the doubt. He said: Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it

Posted in Business-general, Corporate Social Responsibility, Diversity, General Commentary, Marketing Techniques and Philosophies, People Helping People, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

Enough Massacres Already!

In this country, you need to prove you’re qualified to cut hair or to drive a car. Why is it so easy to get a death machine like an assault rifle? And more fundamentally,

Posted in Activism, Democracy, Ethics: General, General Commentary, People Helping People, Politics, Protests and Crackdowns Tagged with: , , , , , , ,

Are Your Brand Ambassadors Helping or Hurting?

When I told her that careful writing matters to me and that I wouldn’t be doing business, she started asking whether I would scout for her as an affiliate.

Posted in Branding, Business-general, Customer Service as Marketing, General Commentary, Marketing Trends/News, Shel's Personal Life Tagged with: , ,

Candy-Coated Popcorn, Peanuts—and WHAT?!?

From a branding point of view, I think it’s a huge error. Cracker Jack’s whole brand is built around nostalgia, Americana, baseball, and that unforgettable jingle.

Posted in Advertising, Branding, Demographics/Psychographics, Diversity, General Commentary, Marketing Trends/News, Shel's Personal Life Tagged with: , , , , , , , , , , , , ,

Despite Racism, US is Still a Beacon

US media has been playing up anti-Arab and anti-Islamic bigotry since at least the 1970s oil crisis–even though…most of the gun violence is at the hands of people who self-identify as Christian

Posted in Democracy, Demographics/Psychographics, Diversity, General Commentary, language, Politics, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , ,

Learning, Breathing, and the End of the World: TEDX Springfield

Summary board prepared in real-time at Leslie Hinkson's talk on desegregation, TEDx Springfield

What’s possible and impossible in the world is largely a social construct. It’s up to us to redefine what is possible…and make it happen.

Posted in Diversity, Energy & Sustainability, General Commentary, Innovation, People Helping People, poverty, Psychology, Social and Economic Justice, Technology Tagged with: , , , , , , , , , , , , , , , ,

You Don’t Need Sight to Have Vision: Randy Pierce at TEDX Springfield

Summary board prepared in real-time at Randy Pierce's talk on blindness, TEDx Springfield

I could have said “if you’re sitting there, please say hello so I don’t sit in your lap,” instead of “is anyone sitting there?”

Posted in Diversity, General Commentary, Psychology Tagged with: , , , , ,

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