Blog Archives

A Non-Christian’s Perspective on Christmas

I happily go to Christmas events. What I object to is the assumption that everyone is Christian, that this is a universal holiday, and that other cultures don’t count (or are tokenized

Posted in Activism, Branding, Demographics/Psychographics, Diversity, Ethics in Government, General Commentary, language, Psychology, Shel's Personal Life Tagged with: , , , , , , , , , , , , ,

Melania, Dr. Seuss, Racism, and Class Issues—What a Kerfluffle

just as Soeiro cites sources that bolster her opinion, I can cite sources that bolster mine. For example, this profile of Seuss in Tikkun highlights many of his progressive activities…

Posted in Arts & Entertainment, Diversity, Environment, General Commentary, language, Politics, poverty, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with: , , , , , ,

How Old Is Too Old to Start a Business?

my chapter leader was a 75-year-old fireball who had taken up yoga and become a vegetarian at age 70

Posted in Entrepreneurship, General Commentary, Green Business, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , ,

The Secret of the Fulcrum Principle

“achieve the greatest result with the least amount of effort,” including finding others to do some of the work. Change happens as fast as possible, but as slow as necessary.Why we need both “shock troops” and “put-it-back-togethers”

Posted in Activism, Business-general, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, General Commentary, Innovation, People Helping People, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , ,

This Voter Has No Use for Nostalgia—He Prefers Hope

Calls for returning to bygone eras remind me that we humans…neglecting to appreciate what we already have gained. And this leaves us ill equipped for the hard and necessary work of identifying goals and actions that will guide us to a future that unites, not divides, us.

Posted in Diversity, Environment, General Commentary, People Helping People, Politics, Technology Tagged with: , , , , , , , ,

How Much Should You Spend on Marketing?

It’s hard to even wrap my brain around the idea of spending more on marketing than on innovation, product development, manufacturing, distribution, etc., combined. Yes, of course, we’re all in business to sell something, and marketing helps us do that. But we also have to have something worth selling.

Posted in Advertising, Business-general, General Commentary, Innovation, Marketing Techniques and Philosophies Tagged with: , ,

Seth Godin and “The Benefit of Confidence”

Legendary marketer Seth Godin recently wrote about offering the benefit of confidence, rather than the benefit of the doubt. He said: Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it

Posted in Business-general, Corporate Social Responsibility, Diversity, General Commentary, Marketing Techniques and Philosophies, People Helping People, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

Enough Massacres Already!

In this country, you need to prove you’re qualified to cut hair or to drive a car. Why is it so easy to get a death machine like an assault rifle? And more fundamentally,

Posted in Activism, Democracy, Ethics: General, General Commentary, People Helping People, Politics, Protests and Crackdowns Tagged with: , , , , , , ,

Are Your Brand Ambassadors Helping or Hurting?

When I told her that careful writing matters to me and that I wouldn’t be doing business, she started asking whether I would scout for her as an affiliate.

Posted in Branding, Business-general, Customer Service as Marketing, General Commentary, Marketing Trends/News, Shel's Personal Life Tagged with: , ,

Candy-Coated Popcorn, Peanuts—and WHAT?!?

From a branding point of view, I think it’s a huge error. Cracker Jack’s whole brand is built around nostalgia, Americana, baseball, and that unforgettable jingle.

Posted in Advertising, Branding, Demographics/Psychographics, Diversity, General Commentary, Marketing Trends/News, Shel's Personal Life Tagged with: , , , , , , , , , , , , ,

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