Blog Archives

A Non-Christian’s Perspective on Christmas

I happily go to Christmas events. What I object to is the assumption that everyone is Christian, that this is a universal holiday, and that other cultures don’t count (or are tokenized

Posted in Activism, Branding, Demographics/Psychographics, Diversity, Ethics in Government, General Commentary, language, Psychology, Shel's Personal Life Tagged with: , , , , , , , , , , , , ,

Is Your Advertising or Marketing Working AGAINST You?

I received a fund appeal from a climate-change nonprofit asking for money to put this ad on the air. I was so appalled that I sent this letter: [Subject] THIS AD WILL DO THE OPPOSITE OF WHAT WE WANT Re:

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , ,

Why the Climate Justice Movement Needs Diversity

As a child growing up in NYC, I never thought about community food self-sufficiency until my teens. People who grew up in the farm community where I live now have been living and breathing it their whole lives. But I knew a lot about mass transit, housing density, and…

Posted in Activism, Business Ethics, Democracy, Demographics/Psychographics, Diversity, Eco-friendly, Environment Tagged with: , , , , , , , , ,

The Wrong Personalization Assumptions Can Sabotage a Sale

The video assumes that:
Everyone wants a big house in the suburbs, with a big yard and a big garage
Everyone is white and Christian and heterosexual
Anyone would call a Portland, Oregon phone number to buy a house in Massachusetts

Posted in Advertising, Demographics/Psychographics, localism/locavore, Marketing Techniques and Philosophies, Technology Tagged with: , , , , ,

13 Ways Democrats Could Have Won in November

Six (almost seven) months after the election, and 200 days into the disaster of Trumpian government, Democrats still want to blame it all on the Russians, or on their new hero and recent villain James Comey. Those are real factors. But

Posted in Democracy, Demographics/Psychographics, language, Marketing Techniques and Philosophies, Politics Tagged with: , , , , , , , , ,

How Thailand Looks at Environmental Issues

By Shel Horowitz During a trip to Thailand, I kept my radar up to see how this small but sophisticated country deals with a number of environmental issues. Disclaimer: This is not intended to be an in-depth look. It’s based

Posted in Demographics/Psychographics, Energy & Sustainability, Environment, travel Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

George Lakey: DT’s Repression is a Huge Opportunity for the Movement

Instead of defending the weak centrist gains of the past 30 years, we go beyond and organize for our wider goals…pushing for a new, kinder, people- and planet-centered normal.

Posted in Abundance and Prosperity, Activism, Democracy, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, People Helping People, Politics, poverty, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , ,

Election Violence from Both Sides has to STOP NOW!

And just as I condemn the wide-ranging violence (hundreds of reported incidents) BY Trump supporters, I also condemn the acts of physical and psychological violence AGAINST them.

Posted in Activism, Demographics/Psychographics, Diversity, Ethics: General, language, media-general, People Helping People, Politics, Protests and Crackdowns Tagged with: , , , ,

And THIS is Why Trump Won!

When Sanders trounced her by 13 points in the Wisconsin primary, she didn’t see the warning signs. She didn’t see that people were hurt and angry and demanding change. She didn’t bother to campaign in Wisconsin, while Trump visited five times in the past few months.

Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, Psychology, Social and Economic Justice Tagged with: , , ,

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