Blog Archives

What I Told the Democrats, and Why

Remember: you are in someone’s email box because of the recipient’s good graces. Don’t abuse the relationship or overstay your welcome. If you annoy, you don’t get read, and eventually

Posted in Advertising, Branding, Copywriting, language, Marketing Techniques and Philosophies, Politics, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , ,

Hard News Tie-Ins: The Right Way, The Wrong Way

federal government estimated the net economic benefits of the CPP at US$26-45 billion, with consumers set to save US$155 billion from 2020 to 2030

Posted in Branding, Copywriting, Environment, language, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns Tagged with: , , ,

Why I Found this Democratic US Senator’s Survey Unethical

Dear Senator Gillibrand, I have been a fan of your since you took office. However, after following your Facebook link to the Planned Parenthood funding survey, I have to say I felt tricked, deceived, and betrayed. I’ve used this blog

Posted in Branding, Business Ethics, Copywriting, Democracy, Ethics in Government, language, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with: , , , ,

Two Books That Changed My Life—And How I Seized an Opportunity

Business Book Photo by Jennifer Marr

As a new subscriber to John Corcoran’s newsletter and a constant reader, I followed John’s link to his list of 20 influential business books. It was a terrific list (I’ve read quite a few of them). And he got quite

Posted in Branding, Business-general, Copywriting, Entrepreneurship, Marketing Techniques and Philosophies, Networking, Transparency vs. Secrecy Tagged with: , , , ,

Disagreeing with Seth Godin on Cars vs. Bikes

I’m a big believer in convincing by harnessing the reader/listener/viewer’s enlightened self-interest. So I’d rewrite his pro-bike list with these eight positive reasons:

Posted in Copywriting, Eco-friendly, Energy & Sustainability, Environment, Frugality/Frugal Fun, Green Living/Green Lifestyles, language, Marketing Techniques and Philosophies, propaganda, Psychology, Social and Economic Justice Tagged with: , , , , , ,

Seven reasons NOT to get me to give you money

Other than telling me (on the back) that 95 percent of contributions go to programs, and logos (again on the back) from Ministry Watch and BBB, they do basically nothing to convince me that this is a legitimate organization. There’s no reference to checking them out on Charity Navigator, nothing about what they’ve actually done with the money they received.

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, poverty, Social and Economic Justice Tagged with: , ,

8 Ways This Direct-Mail Copywriter Needs to Get a Clue!

This letter actually did inspire me to take action. First, I’m writing this blog. I get to use them as an example of how not to do direct mail. And second, I’m finally going to cancel my Discover card. I don’t choose to do business with companies that lie to me.

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, language, Marketing Techniques and Philosophies Tagged with: , , ,

“Plain Language” vs. Offensive Language

And there’s a difference between “plain language” and foul language. I grew up on the tough streets of the Bronx, and it was a minefield of F-bombs and other expletives–but I’ve lived in places where cursing is considered not just extremely rude but an offense against religion. So, take your choice–the left -wing or right-wing possibility of why he was teed off.

Posted in censorship, Copywriting, Demographics/Psychographics, Diversity, language Tagged with: , , , , , , ,

Copywriters Write Great Complaint Letters

Guest post by John Forde [Note from Shel: I agree with Jack on this. In my 30+ years in business, I’ve been asked to write many complaint letters—and my track record in getting results for my clients and for myself

Posted in Business-general, Copywriting, language

When D-I-Y becomes D-I-saster

Some things should always be left to professionals. You don’t ever want to trust me to do any carpentry for you…or even have me paint a room. and the older I get, the more I move from a D-I-Y (do-it-yourselfer)

Posted in Advertising, Business-general, Copywriting, Entrepreneurship, Frugality/Frugal Fun, Marketing Techniques and Philosophies Tagged with: , , , , ,

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