Blog Archives

A Quick Guide to DT-Watching

DT’s long and sordid personal history includes cheating people out of payment for work done, 20 accusations of sexual abuse, using his foundation for personal gain…and this is the tip of the iceberg.

Posted in Business Ethics, Ethics in Government, Ethics: General, Politics, Psychology Tagged with: , , ,

Social Conscience is GOOD for Business Bottom Line: Newest Research

65 percent of respondents—2 out of every 3 consumers—rate the need for brands to “take a stand on social issues” either very or somewhat important

Posted in Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Psychology, Socially Responsible Investing Tagged with: , , ,

The Good Side of “This Call May Be Monitored…”

Lesson for the future: any time I am in a customer service dispute involving an oral promise, I need to remember that *I* can ask them to go back and listen to the original call. The worst they can say is no.

Posted in Advertising, Business Ethics, Consumer Issues, Customer Service as Marketing, Shel's Personal Life, Transparency vs. Secrecy Tagged with: , , ,

Why the Climate Justice Movement Needs Diversity

As a child growing up in NYC, I never thought about community food self-sufficiency until my teens. People who grew up in the farm community where I live now have been living and breathing it their whole lives. But I knew a lot about mass transit, housing density, and…

Posted in Activism, Business Ethics, Democracy, Demographics/Psychographics, Diversity, Eco-friendly, Environment Tagged with: , , , , , , , , ,

Good to See Southwest Spirit Featuring a Bunch of Social Entrepreneurs

it’s important to spotlight a company that cares enough about other companies doing good to devote 13 pages to it, even semi-disguising it as a food feature. Here are the businesses they spotlight, and what they’re doing.

Posted in Business Ethics, Corporate Social Responsibility, Entrepreneurship, People Helping People, Social and Economic Justice Tagged with: , , , , ,

What I Told Seth About Seeing the Journey’s End

people start with “oh, you can’t fix hunger, poverty, war, or climate change, we’ve been struggling with them for thousands of years.”…And then as I lay out a few examples of businesses profiting by changing the world, they see that it can actually work

Posted in Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Environment, Green Business, Marketing Techniques and Philosophies, Psychology, Social and Economic Justice Tagged with: , , ,

How do You Know When Advertising Claims are Real?

makes part of my living writing (non-hypey, fact-based but emotionally driven) marketing copy for green businesses, I can tell you that not all copywriters take the time to thoroughly understand the products they’re hired to write about. I would want to see independent verification of all these claims

Posted in Abundance and Prosperity, Advertising, Business Ethics, Energy & Sustainability, Green Business, Greenwashing, language, Marketing Techniques and Philosophies, propaganda Tagged with: , , , , ,

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

I DID Give Him a Chance…And That’s Why I March

I’m starting this post at 2:30 a.m. on January 21, as I prepare to board a bus to Washington, joining the Women’s March for human rights that will greet the newly sworn in US president on his first full day

Posted in Activism, Business Ethics, Democracy, Ethics in Government, language, Politics, propaganda, Protests and Crackdowns, Social and Economic Justice Tagged with: , ,

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