Blog Archives

What I Told Seth About Seeing the Journey’s End

people start with “oh, you can’t fix hunger, poverty, war, or climate change, we’ve been struggling with them for thousands of years.”…And then as I lay out a few examples of businesses profiting by changing the world, they see that it can actually work

Posted in Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Environment, Green Business, Marketing Techniques and Philosophies, Psychology, Social and Economic Justice Tagged with: , , ,

How do You Know When Advertising Claims are Real?

makes part of my living writing (non-hypey, fact-based but emotionally driven) marketing copy for green businesses, I can tell you that not all copywriters take the time to thoroughly understand the products they’re hired to write about. I would want to see independent verification of all these claims

Posted in Abundance and Prosperity, Advertising, Business Ethics, Energy & Sustainability, Green Business, Greenwashing, language, Marketing Techniques and Philosophies, propaganda Tagged with: , , , , ,

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

I DID Give Him a Chance…And That’s Why I March

I’m starting this post at 2:30 a.m. on January 21, as I prepare to board a bus to Washington, joining the Women’s March for human rights that will greet the newly sworn in US president on his first full day

Posted in Activism, Business Ethics, Democracy, Ethics in Government, language, Politics, propaganda, Protests and Crackdowns, Social and Economic Justice Tagged with: , ,

Why I Found this Democratic US Senator’s Survey Unethical

Dear Senator Gillibrand, I have been a fan of your since you took office. However, after following your Facebook link to the Planned Parenthood funding survey, I have to say I felt tricked, deceived, and betrayed. I’ve used this blog

Posted in Branding, Business Ethics, Copywriting, Democracy, Ethics in Government, language, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with: , , , ,

Top 10 Reasons Why the Electoral College Should “Just Say No” to Trump

whole bunch of reasons why it might want to exercise that power. Some of them are about his complex financial empire, some about his personal actions—and some about the questionable integrity of this year’s voting process

Posted in Business Ethics, Democracy, Ethics in Government, Ethics-International, Politics, propaganda Tagged with: , , , , , , , ,

$10 Million to Charity—Another Cheer for Patagonia!

expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with: , , , , ,

Orange-Hair’s Pivot

[Trump] claims that his temperament is his best asset. Let’s take him at his word—and give a landslide vote in November that repudiates that temperament and doesn’t expose us to the dangers of his other, presumably worse attributes.

Posted in Business Ethics, Ethics in Government, language, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , ,

Social Entrepreneurship MUST Be Genuine

Charitable give-backs are NOT the only model. I’m rather a fan of creating products, services, and business cultures that directly *and profitably* turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.

Posted in Abundance and Prosperity, Branding, Business Ethics, Business-general, Corporate Social Responsibility, Diversity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environmenl, Green Business, Marketing Techniques and Philosophies, poverty, Transparency vs. Secrecy Tagged with: , , , ,

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