Blog Archives

Social Conscience is GOOD for Business Bottom Line: Newest Research

65 percent of respondents—2 out of every 3 consumers—rate the need for brands to “take a stand on social issues” either very or somewhat important

Posted in Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Psychology, Socially Responsible Investing Tagged with: , , ,

Many Functions, Shrinking Sizes, Clever Marketing

If you want to create a green business, one of the planet-saving tricks is to build for multiple uses. It’s also an example of miniaturization…repurposing. Ask yourself what do you already make or sell that could be used differently

Posted in Abundance and Prosperity, Advertising, Branding, Demographics/Psychographics, Entrepreneurship, Green Living/Green Lifestyles, Green Marketing, Innovation, Marketing Techniques and Philosophies, Technology Tagged with: , , , ,

Is Thought-Leadership an Outdated Cliche?

Of course, events can shift the relevance. If you try to repurpose articles on how to survive the coming Y2K crisis on books on the presidencies of Hillary Clinton, Mitt Romney, or Al Gore, thought leadership is not the image you’ll project.

Posted in Activism, Branding, Copywriting, Environment, Marketing Techniques and Philosophies, Marketing Trends/News, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

A Non-Christian’s Perspective on Christmas

I happily go to Christmas events. What I object to is the assumption that everyone is Christian, that this is a universal holiday, and that other cultures don’t count (or are tokenized

Posted in Activism, Branding, Demographics/Psychographics, Diversity, Ethics in Government, General Commentary, language, Psychology, Shel's Personal Life Tagged with: , , , , , , , , , , , , ,

Is Your Advertising or Marketing Working AGAINST You?

I received a fund appeal from a climate-change nonprofit asking for money to put this ad on the air. I was so appalled that I sent this letter: [Subject] THIS AD WILL DO THE OPPOSITE OF WHAT WE WANT Re:

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , ,

What I Told the Democrats, and Why

Remember: you are in someone’s email box because of the recipient’s good graces. Don’t abuse the relationship or overstay your welcome. If you annoy, you don’t get read, and eventually

Posted in Advertising, Branding, Copywriting, language, Marketing Techniques and Philosophies, Politics, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , ,

Hard News Tie-Ins: The Right Way, The Wrong Way

federal government estimated the net economic benefits of the CPP at US$26-45 billion, with consumers set to save US$155 billion from 2020 to 2030

Posted in Branding, Copywriting, Environment, language, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns Tagged with: , , ,

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

A committed author is always looking for book promotion opportunities

I will keep promoting it for a long time, but right now as its life as a “new” book (current-year copyright) is ending, I’ve been pushing especially hard. This is some of what I’ve been up to:

Posted in Activism, Branding, Marketing Techniques and Philosophies, Networking, Publishing, Shel's Personal Life Tagged with: , , , , ,

Why I Found this Democratic US Senator’s Survey Unethical

Dear Senator Gillibrand, I have been a fan of your since you took office. However, after following your Facebook link to the Planned Parenthood funding survey, I have to say I felt tricked, deceived, and betrayed. I’ve used this blog

Posted in Branding, Business Ethics, Copywriting, Democracy, Ethics in Government, language, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with: , , , ,

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