Blog Archives

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

How Much Should You Spend on Marketing?

Someone asked a very odd question in a discussion group: How a startup is viewed (by an investor) when its majority spending is on marketing/advertising? In my answer, I chose to ignore the investor question (although I hint at it

Posted in Advertising, Business-general, General Commentary, Innovation, Marketing Techniques and Philosophies Tagged with: , ,

Why I’ve Boycotted My Neighborhood Theater Since 1969

We had a long and extended bad interaction with them that culminated in a phone call, “you have 24 hours to get your car out of our lot—and by the way, the engine is in pieces in the trunk.”

Posted in Advertising, Branding, Customer Service as Marketing, Entrepreneurship, Marketing Techniques and Philosophies, Marketing Trends/News, Shel's Personal Life Tagged with: , , , , , , , , , ,

Candy-Coated Popcorn, Peanuts—and WHAT?!?

From a branding point of view, I think it’s a huge error. Cracker Jack’s whole brand is built around nostalgia, Americana, baseball, and that unforgettable jingle.

Posted in Advertising, Branding, Demographics/Psychographics, Diversity, General Commentary, Marketing Trends/News, Shel's Personal Life Tagged with: , , , , , , , , , , , , ,

China and Westernization/Modernization

One of the West’s more obvious exports to China is status consciousness…In Shanghai, I saw a Ferrari, three Porsches, numerous Audis and Mercedes, a few Range Rovers, and several other luxury/sports cars I couldn’t identify.

Posted in Abundance and Prosperity, Advertising, Demographics/Psychographics, Energy & Sustainability, Entrepreneurship, poverty, Psychology, travel Tagged with: , , , , , , , , , , , ,

What the US Could Learn from Chinese Rapid Transit

I was puzzled at this at first.. But then I thought about what rush hour might look like in a city of 24 or 25 million residents. With the walls, not only is litter eliminated as a safety hazard, but no one can fall or be pushed onto the tracks.

Posted in Advertising, Eco-friendly, Energy & Sustainability, Environmenl, Innovation, Technology Tagged with: , , , ,

How a Big Four accounting firm reinvented itself as an agent of change

This Harvard Business Review article and accompanying video are too good not to share. The video is less than two minutes and well-worth watching. Watch it with your marketer hat on. Pay attention both to the direct message and to the

Posted in Activism, Advertising, Branding, Business Ethics, Corporate Social Responsibility, Democracy, Innovation, language, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with: , , ,

Seven reasons NOT to get me to give you money

Other than telling me (on the back) that 95 percent of contributions go to programs, and logos (again on the back) from Ministry Watch and BBB, they do basically nothing to convince me that this is a legitimate organization. There’s no reference to checking them out on Charity Navigator, nothing about what they’ve actually done with the money they received.

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, poverty, Social and Economic Justice Tagged with: , ,

8 Ways This Direct-Mail Copywriter Needs to Get a Clue!

This letter actually did inspire me to take action. First, I’m writing this blog. I get to use them as an example of how not to do direct mail. And second, I’m finally going to cancel my Discover card. I don’t choose to do business with companies that lie to me.

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, language, Marketing Techniques and Philosophies Tagged with: , , ,

10 Marketing Observations in Turkey

A surprising number of Turkish TV commercials remind me very much of US commercials from the 1960s and 1970s: housewives demonstrating the superiority of some cleaning product, dancing chocolate bars, and so on. At the same time, some are totally state-of-the-art, with special effects and much more modern concepts about marketing. But as in America, often these forget to actually sell the product.

Posted in Advertising, Business-general, Diversity, Entrepreneurship, Marketing Techniques and Philosophies, travel

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