Brag: First Business to Earn Green America Gold Certification

It’s been a good year for recognition of my work for a better world. In October, I was inducted into the National Environmental Hall of Fame (View pictures and read the transcript here.)

And then last night, I received notification that I (as the human face of GreenAndProfitable.com) am the very first business in the country to be certified by Green America at the Gold level (which was a fairly arduous process involving several reviews of an extensive questionnaire covering socially responsible investing, supply chain, commitment to social and economic justice, and, of course, environmental benchmarks, among other things).

I’m thrilled. After 40 years in the environmental world, it is nice to have people notice.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com