Blog Archives

40 Years Ago Today, We Changed the World (Part 4: Shifts in the Culture)

Why were [nuclear accidents] suddenly newsworthy? …Odds are very good that it was because of Clamshell and the national citizen action movement it sparked. Those efforts caused a lot more people to learn about nuclear power, and to become scared, and to take action

Posted in People Helping People, Politics, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , ,

40 Years Ago Today, We Changed the World (part 3—Inside the Armories)

You could call it “University Within Walls.” Detainees offered a myriad of workshops around energy issues, green living/self-sufficiency, creating inclusive and active communities, environmental justice, and social change.

Posted in Activism, Democracy, Energy & Sustainability, Environment, Green Living/Green Lifestyles, localism/locavore, People Helping People, Politics, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , ,

40 Years Ago Today, We Changed the World (part 2—Outside the Armories)

But Clamshell made an important strategic breakthrough: being against nuclear was far more effective if we were for something else.

Posted in Activism, Energy & Sustainability, Environment, Innovation, Marketing Techniques and Philosophies, People Helping People, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

40 Years Ago Today, We Changed the World (part 1—Why We Occupied Seabrook)

About two thousand of us marched into the construction site, armed with such “dangerous weapons” as tents, sleeping bags, and healthy snacks…1414 of us formed our affinity groups into circles, linked arms, and refused to leave when the order to leave or be arrested was given.

Posted in Activism, Democracy, Energy & Sustainability, Environment, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , ,

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

What Role Can Nonstrategic Mass Movements Play in Social Change?

mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic…about the power of a one-off mass action to build momentum for change

Posted in Activism, Marketing Techniques and Philosophies, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , , , , , , , , ,

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

Why Did Pepsi Get Attacked As “Tone-Deaf” On This Ad?

demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing rather than uniting and leaving us all at risk when the real forces of repression sweep in

Posted in Activism, censorship, Corporate Social Responsibility, Democracy, Diversity, Ethics: General, language, Marketing Trends/News, Media Ethics, media-general, Politics, propaganda, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , ,

Hard News Tie-Ins: The Right Way, The Wrong Way

federal government estimated the net economic benefits of the CPP at US$26-45 billion, with consumers set to save US$155 billion from 2020 to 2030

Posted in Branding, Copywriting, Environment, language, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns Tagged with: , , ,

With an Abundance Mentality, We Can Solve Hunger, Poverty, War & Climate Change

how green lighting options such as solar-powered LEDs that replace toxic and flammable kerosene can better the environment, health, safety, and the local economy all at once…how studying nature’s amazing engineering can create new products like adhesives modeled after gecko feet or a fuel-sipping plane designed to mimic the most aerodynamic birds.

Posted in Abundance and Prosperity, Activism, Business-general, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing Tagged with: , , , , , , , , , , ,

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