Andy Bourland Understands–Competitors are Allies

Andrew Bourland, founder of ClickZ and a very successful entrepreneur, did a wonderful blog post on how proud he was of his competitors, and how their strategy of offering great information all year round made their expensive conference a very easy sell.

So chances are good that they are one of the resources you would have turned to, along with Business Blog Consulting, for information and guidance on business blogging. You might have bookmarked us both in your list of RSS feeds you check regularly, and if you haven’t already, you should.

But something may have happened around mid-August or September when you were reading all those great articles that Teresa, Steve, DL and our very own Dave Taylor regularly write: you might have noticed they had a conference coming up.

And then as time progressed, you might have thought you ought to go… and then, if you were one of the smart and fortunate ones who wisely reserved a seat at their conference this past week

This is something I’ve been writing and talking about for many years, especially in my award-winning sixth book, Principled Profit: Marketing That Puts People First.

Disclosure: I “know” Andy virtually because we were both active participants for many years on the now-defunct (and sorely missed) Internet Sales Discussion List.

Green/social change business profitability expert Shel Horowitz shows businesses how to turn poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance--??while making a good profit. An international speaker and bestselling, award-winning author, his 10th book is Guerrilla Marketing to Heal the World.

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