An easy way to promote your store/office–with the power of water

OK, so everyone knows by now, bottled water is uncool if you live in a place where the water is fit to drink (and that includes most of the U.S., Canada, and Europe, as well as many other parts of the world). Issues include environmental impact, cost, depletion of public resources, and centralization of corporate power.

On the other hand, the health benefits of water are very clear—and having suffered a kidney stone, I personally make a priority of drinking water a whole lot.

So…what do you do when you need that second (or third, or eighth) drink of water, but you’re out and about? Triple Pundit just featured a free service that matches those offering water with those who need it.

And quite correctly, TP spent some time on the advantages to businesses of participating: getting people in the door, positive word-of-mouth, and more—but they missed a big promotional opportunity: This clever idea, called TapIt, so far has database listings only in New York City and Orlando, but the concept is infinitely scalable. If you have a physical location and can wash a few extra dishes, visit the TapIt site and click “become a partner.” And then, smart marketer that you are, send out a news release in your local area announcing that you’re the very first business in (location) to participate in this environmentally friendly act of good will.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com