Amazing! An Airport Bookstore with Great-Sounding Books!

Posted on Posted in Arts & Entertainment, General Commentary, Publishing, Shel's Personal Life

Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel.

I don’t mind a good yarn; I’ve thoroughly enjoyed all the Harry Potter books, Kite Runner, and even the occasional Stephen King–but when I dragged myself through one of Steel’s, I found it one of the most uninteresting and poorly written novels I’d ever encountered.

This bookstore, despite its very limited shelf space, was great. I saw literally dozens of books I’d have been happy to read–including some you may eventually read about in my monthly review column. In my brief foray, I saw these among others:

  • Giving, by Bill Clinton
  • Gary Hirshberg, founding CEO of Stonyfield Yogurt, writing about socially/environmentally conscious companies
  • The Zookeeper’s Wife, a novelized account of a true family that risked their own lives to hide dozens of Jews in the zoo during the Nazi era
  • About five of Jeffrey Gitomer’s entertaining and acerbic sales books
  • A Thousand Splendid Suns, sequel to Kite Runner
  • Meatball Sundae–the latest unconventional marketing rant from mega-guru Seth Godin

    • It is soooo refreshing to see an ariport store whose buyer values intelligent discourse! (And don’t worry, there were plenty of beach novels, too.

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    About

    A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com