Advice to New Entreprenurs
My friend Denise O’Berry is running a contest for the best advice to new entrepreneurs. I don’t have much use for the prize (a year of blog hosting at Network Solutions–I’m happy hosting my own blog), but it felt like a fun and seasonal thing to do. Here’s what I posted:
1. Be as helpful and friendly to others as possible, and be well-networked (both online and off)–cultivate relationships from an attitude of how you can be of service, and people will help you. Introduce people who need to know each other.
2. Do outstanding work. Stuff that people will want to brag about. Turn it in on time or early, and on or under budget–and then suggest the next thing they need and you can help with that maybe they haven’t thought of on their own.
3. Stay true to both your ethics and your values. Do not cross the line to take on projects you shouldn’t. Keep honesty, integrity, and quality front and center.
4. Keep expenses down while starting out. And keep good records.
5. Make sure people understand what you do and how you can help–but do it without being salesy. Show that you know your stuff by answering questions, writing articles (and later, books), speaking,etc.–not by going on and on about how great you are.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
This is great advice for anyone taking on a new business venture. To continue this informed discussion on best practices, something that everyone involved with managing a business should think about is the virtues of working towards a sustainable business. Aside from the obvious benefits to the world, WWF Climate Saver companies show that you can realize a substantial ROI through sustainable initiatives.
At the COP15 CEO Roundtable, WWF Climate Saver companies like HP, Sony, Nike, IBM, Coca-Cola and Johnson Diversey reported overwhelmingly positive results on their current actions highlighting the most aggressive voluntary greenhouse gas emissions reductions effort in the world.
For example, Johnson Diversey, a company with 11,000 employees and operations in 175 countries, has just announced that it will inventory the carbon footprint of every product in its portfolio: https://bit.ly/Jdaction?and place this information in the public domain. Johnson Diversey is the same company that last month announced a tripling of its emissions reductions commitment?from 8% to 25%?by 2013, due to the overwhelmingly positive response from its staff and the success of its programs.
Saving the planet is good for the bottom line. Every Climate Saver company now has data to back this up.
Greenhouse gas emissions should be seen as a form of waste. Reducing waste within any business process is critical to reducing costs.
There is no time to lose. The time we are using now is borrowed from our grandchildren.
For this information to rise above the noise, it will require clear, intelligent prose. That is why I am asking you to share this message. If enough people hear it and are moved to repeat it, the US Senate bill will be passed.
Here?s a link to an Electronic Press Kit, where you can find banners, videos and a press release from the WWF Round Table discussion in Copenhagen: https://bit.ly/Jdaction
On behalf of the future?thank you,
Corinne
Corinne Bendersky
Outreach Manager
influenceXchange
cbendersky@influencexchange.com
This is great advice for anyone taking on a new business venture. To continue this informed discussion on best practices, something that everyone involved with managing a business should think about is the virtues of working towards a sustainable business. Aside from the obvious benefits to the world, WWF Climate Saver companies show that you can realize a substantial ROI through sustainable initiatives.
At the COP15 CEO Roundtable, WWF Climate Saver companies like HP, Sony, Nike, IBM, Coca-Cola and Johnson Diversey reported overwhelmingly positive results on their current actions highlighting the most aggressive voluntary greenhouse gas emissions reductions effort in the world.
For example, Johnson Diversey, a company with 11,000 employees and operations in 175 countries, has just announced that it will inventory the carbon footprint of every product in its portfolio: https://bit.ly/Jdaction?and place this information in the public domain. Johnson Diversey is the same company that last month announced a tripling of its emissions reductions commitment?from 8% to 25%?by 2013, due to the overwhelmingly positive response from its staff and the success of its programs.
Saving the planet is good for the bottom line. Every Climate Saver company now has data to back this up.
Greenhouse gas emissions should be seen as a form of waste. Reducing waste within any business process is critical to reducing costs.
There is no time to lose. The time we are using now is borrowed from our grandchildren.
For this information to rise above the noise, it will require clear, intelligent prose. That is why I am asking you to share this message. If enough people hear it and are moved to repeat it, the US Senate bill will be passed.
Here?s a link to an Electronic Press Kit, where you can find banners, videos and a press release from the WWF Round Table discussion in Copenhagen: https://bit.ly/Jdaction
On behalf of the future?thank you,
Corinne
Corinne Bendersky
Outreach Manager
influenceXchange
cbendersky@influencexchange.com
This is great advice. As a new entrepreneur it’s inspiring to find real change going on at the corporate level. I came across this reporting from Curt Johnson (CEO of JohnsonDiversey, one of the family of Johnson corporations), talking about how viewing greenhouse gas emissions as waste and implementing efficiency models to deal with that waste is a powerful way to increase corporate bottom line and enact real environmental controls at the same time: https://bit.ly/jdaction What do you think?
.-= Yolanda´s last blog ..WWF Conservation Results in 2009 =-.
This is great advice. As a new entrepreneur it’s inspiring to find real change going on at the corporate level. I came across this reporting from Curt Johnson (CEO of JohnsonDiversey, one of the family of Johnson corporations), talking about how viewing greenhouse gas emissions as waste and implementing efficiency models to deal with that waste is a powerful way to increase corporate bottom line and enact real environmental controls at the same time: https://bit.ly/jdaction What do you think?
.-= Yolanda´s last blog ..WWF Conservation Results in 2009 =-.
Reading: @shehorowitz Advice to New Entrepreneurs – https://tinyurl.com/yb96jr9
Reading: @shehorowitz Advice to New Entrepreneurs – https://tinyurl.com/yb96jr9
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New blog post: Advice to New Entreprenurs https://principledprofit.com/good-business-blog/advice-to-new-entreprenurs/2009/12/16/
New blog post: Advice to New Entreprenurs https://principledprofit.com/good-business-blog/advice-to-new-entreprenurs/2009/12/16/