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Green America Certified Business

Shel Horowitz’s consulting firm, Green And Profitable, is the first business ever to earn Green America’s rigorous Gold Certification as a leading green company

Are You Getting Your FULL Share

of PROFITS From Going Green?

Walmart Is! Green initiatives at the world’s largest retailer—not a place where “tree huggers” work or even shop—have MADE tens of millions in new product revenues (like organic food) and SAVED tens of millions by slashing energy use.

Ben & Jerry’s Is! How did two hippies with no business experience create the second-largest super premium ice cream brand, working from a garage in northern Vermont? Actively developing green, socially conscious business practices—and actively courting green, socially conscious customers—is a big part of the story.

Marcal Is! Once the company stopped hiding its eco-story and started marketing its six-decade leadership in green materials sourcing, it became Number One in its category (a dramatic turnaround from its bankruptcy a few years earlier).

Your Neighbor or Competitor Is! Thousands of companies, from one-person home-based businesses on up to major corporations employing thousands of people, are creating reliable and profitable new revenue streams and slashing costs with green initiatives in every facet of their operations and marketing. Why not be among them?

Don’t Buy the Lie! You’ve heard that going green is too expensive. Well, it can be, if  you go about it wrong. But here’s the wonderful truth: if you understand that profitability is a key objective, going green should MAKE you money and SAVE you money.

Let Me Help You on Your Green Profitability Quest Going green, and marketing green virtues to green and non-green customers—whether B2B (Business-to-Business) or B2C (Business-to-Consumer), should be a smooth and easy process, starting with the “low-hanging fruit”: the places where you’ll have quick payback and rapidly turn former costs into new profit centers. As a green marketing consultant with 40 years in both the green world and the marketing world, bestselling and award-winning author of Guerrilla Marketing Goes Green, and the writer of the internationally syndicated monthly column, Green And Profitable, here are some of the ways I can help you on that journey:

Read some great green tips from Shel on Business.com—then come back here (opens new browser tab).

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