52-Year-Old "Codger" on Youth and Social Media

A Neilsen Online study, quoted by Adam Ostrow on Mashable, claims “66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.”

In other words, social media has become more popular than e-mail.

I’d find this hard to believe if I didn’t have kids in their teens and 20s. In that demographic, e-mail is all-but-irrelevant, except when they need to talk to parents or teachers. They talk to each other on Facebook and Skype and mobile text messaging–all day long. This is one very wired generation; my wife reports that her university students constantly try to text their friends during class, even at the risk of lowering their grades. To my generation, that’s really rude. To theirs, it’s accepted, almost demanded.

As for those who text while driving, or worse, that idiot who killed himself and others by driving a train while texting, that’s a serious safety hazard for those around you, and should be treated like driving drunk. No way can you drive safely while your eyes are looking down making sure your thumbs are in the right place.

I love social media. I’m always haunting Twitter, though from my own computer and not from a phone. I spend a lot of time on Facebook and some other sites. But call me old-fashioned; I still prefer e-mail for many situations.

And even though I don’t text, I certainly see the power of texting. Especially in situations where talking isn’t practical. But I wonder, will this be the generation that forgets how to talk on the phone, just as we were the generation that forgot how to write letters? I never understood why my daughter and some of her friends prefer to text, despite the awkward interface and much higher cost (our cell plan charges extra for all texts, because we got it for the voice features) than a computer-based solution–or than picking up the phone.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com