Monthly Archives: September 2017

Is Your Advertising or Marketing Working AGAINST You?

I received a fund appeal from a climate-change nonprofit asking for money to put this ad on the air. I was so appalled that I sent this letter: [Subject] THIS AD WILL DO THE OPPOSITE OF WHAT WE WANT Re:

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , ,

Harvey, Irma Prove Humans are Hurt by Catastrophic Climate Change

The planet doesn’t really care about humans…already survived extinctions of millions of species…If humans are wiped out and cockroaches rule the earth, Earth won’t care. But we care.

Posted in Activism, Energy & Sustainability, Environment, Green Living/Green Lifestyles, People Helping People, Politics, poverty, Social and Economic Justice Tagged with: , , , , , , , , , ,

10 People Who Changed My Life

It hurt like hell at the time, but on reflection, I realized he was right. And I changed my behavior!

Posted in Activism, Copywriting, Democracy, Diversity, Environment, Events, Marketing Techniques and Philosophies, Peace and War, People Helping People, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , ,

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