Monthly Archives: April 2017

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

What Role Can Nonstrategic Mass Movements Play in Social Change?

mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic…about the power of a one-off mass action to build momentum for change

Posted in Activism, Marketing Techniques and Philosophies, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , , , , , , , , ,

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

Why Did Pepsi Get Attacked As “Tone-Deaf” On This Ad?

demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing rather than uniting and leaving us all at risk when the real forces of repression sweep in

Posted in Activism, censorship, Corporate Social Responsibility, Democracy, Diversity, Ethics: General, language, Marketing Trends/News, Media Ethics, media-general, Politics, propaganda, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , ,

In Archive