Monthly Archives: January 2016

Bernie and Brand Integrity

[Ben Cohen’s video] is hilarious, especially where he talks about breaking through the one percent barrier to spread the wealth (the chocolate) throughout the pint

Posted in Activism, Branding, Democracy, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology, Social and Economic Justice Tagged with: , , , , , , , , ,

We Cannot Afford “Indifference” to Trump

A friend of mine, a very successful author and marketer, a deep student of the human psyche, asked on Facebook, “Why do you love/hate Trump? (Disclaimer: I’m indifferent.)” It was the disclaimer that got me worried. This is part of

Posted in Branding, Business Ethics, Diversity, Ethics in Government, language, Marketing Trends/News, media-general, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , ,

To Achieve Goals—Measure Progress

Shel reading at the exercise bike. Photo by D. Dina Friedman

The difference even between 2277 and 3290 is an extra 16.88 hours of exercise between January and February—not too shabby. I ended the year with 42,178 minutes of exercise, or an average of 115.55 minutes a day.

Posted in Shel's Personal Life Tagged with: , , , ,

Donald Trump Unmasked…In 1979!

He has managed to build a meme that as a “self-made man,” he has so much money, he can’t be bought…What is self-made is not his wealth, but his image.

Posted in Business Ethics, Ethics in Government, Politics Tagged with: , , , , ,

If You Hire Stupid People, Customers Will Think You’re Stupid

The brain of a call center clerk ("Call Center Dave," by Ray Smithers)-graphic

I never went back to that dealer for anything else, ever, not even a tube of touch-up paint…And the next time I bought a new car, it wasn’t a Toyota. That mechanic threw away 20 years of brand loyalty and a lifetime customer value in the hundreds of thousands.

Posted in Business-general, Customer Service as Marketing, Marketing Techniques and Philosophies, Psychology, Shel's Personal Life Tagged with: , ,

My Three “Brogan Words” to Inspire During 2016

This may be the most personal and vulnerable post I’ve ever written, particularly when I talk about the second word. Every year, Chris Brogan challenges his huge reader base to come up with three words to provide focus for the

Posted in Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Marketing Techniques and Philosophies, Networking, Peace and War, People Helping People, poverty, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

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