Monthly Archives: October 2015

How a Big Four accounting firm reinvented itself as an agent of change

This Harvard Business Review article and accompanying video are too good not to share. The video is less than two minutes and well-worth watching. Watch it with your marketer hat on. Pay attention both to the direct message and to the

Posted in Activism, Advertising, Branding, Business Ethics, Corporate Social Responsibility, Democracy, Innovation, language, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with: , , ,

Two Books That Changed My Life—And How I Seized an Opportunity

Business Book Photo by Jennifer Marr

As a new subscriber to John Corcoran’s newsletter and a constant reader, I followed John’s link to his list of 20 influential business books. It was a terrific list (I’ve read quite a few of them). And he got quite

Posted in Branding, Business-general, Copywriting, Entrepreneurship, Marketing Techniques and Philosophies, Networking, Transparency vs. Secrecy Tagged with: , , , ,

The Lessons *I* Think I Was Teaching

Business Book Photo by Jennifer Marr

I’m a marketer. There’s a deeper psychology here. I believe in transparency, so I’ll step you through the goals I had in posting this, and the action steps I took to meet those goals

Posted in Branding, Entrepreneurship, language, Marketing Techniques and Philosophies, Networking, Psychology, Shel's Personal Life, Transparency vs. Secrecy Tagged with: , , ,

Could Nonviolence Stop Nazis?

Nonviolent peace demonstration in Britain

King of Denmark very publicly wearing the yellow star. That’s just one example of hundreds. Many of these incidents had better outcomes than a lot of gun-based responses.

Posted in Activism, Democracy, Peace and War, Protests and Crackdowns, Social and Economic Justice Tagged with: , , , , , , , , , , , , , ,

Learning, Breathing, and the End of the World: TEDX Springfield

Summary board prepared in real-time at Leslie Hinkson's talk on desegregation, TEDx Springfield

What’s possible and impossible in the world is largely a social construct. It’s up to us to redefine what is possible…and make it happen.

Posted in Diversity, Energy & Sustainability, General Commentary, Innovation, People Helping People, poverty, Psychology, Social and Economic Justice, Technology Tagged with: , , , , , , , , , , , , , , , ,

You Don’t Need Sight to Have Vision: Randy Pierce at TEDX Springfield

Summary board prepared in real-time at Randy Pierce's talk on blindness, TEDx Springfield

I could have said “if you’re sitting there, please say hello so I don’t sit in your lap,” instead of “is anyone sitting there?”

Posted in Diversity, General Commentary, Psychology Tagged with: , , , , ,

Shel’s “I HATE to Write Handwritten Thank-Yous” Networking Guide

But maybe, like me, you have terrible handwriting. And maybe you also get very bad writers cramp. So I hereby give you permission to build your network through other tools. Here are a few of the ways I do that:

Posted in Branding, Marketing Techniques and Philosophies, Networking, Shel's Personal Life Tagged with: , , , , ,

Disagreeing with Seth Godin on Cars vs. Bikes

I’m a big believer in convincing by harnessing the reader/listener/viewer’s enlightened self-interest. So I’d rewrite his pro-bike list with these eight positive reasons:

Posted in Copywriting, Eco-friendly, Energy & Sustainability, Environment, Frugality/Frugal Fun, Green Living/Green Lifestyles, language, Marketing Techniques and Philosophies, propaganda, Psychology, Social and Economic Justice Tagged with: , , , , , ,

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