Monthly Archives: March 2015

The Four Intelligences of the Business Mind: Book Review

The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success, by Valeh Nazemoff (CA Technologies, 2014), reviewed by Shel Horowitz, primary author, Guerrilla Marketing Goes Green According to the Nazemoff, any successful business

Posted in Business-general, Demographics/Psychographics, Marketing Techniques and Philosophies, Reviews, Uncategorized Tagged with: , ,

Does a Cracker Really Need a 20,000-Mile Epic Journey?

But talk to any dairy farmer in the US, and you’ll find that the economics are very troubling. And when imports are dumped below-cost into subsistence farm economies in developing countries, the results can be tragic.

Posted in Business-general, Energy & Sustainability, Frugality/Frugal Fun, localism/locavore, poverty, Shel's Personal Life Tagged with: , , , , ,

Starbucks’ “Race Together”: Am I the Only One Who Thinks It’s a GOOD Idea?

Starbucks has been getting a lot of flack since announcing its “Race Together” initiative…But I actually think this time Starbucks did something sensible and good:

Posted in Activism, Business Ethics, Corporate Social Responsibility, Diversity, General Commentary, People Helping People, Social and Economic Justice Tagged with: , , , , ,

What the US Would Need for a Viable Progressive Presidential Campaign

Perhaps we’d get a viable party that actually stands for the people’s interest—or the planet’s…not by coincidence, things like health care and college education and maternity leave are considered fundamental rights. Meanwhile, we’re stuck with Tweedlebad and Tweedlehorrible.

Posted in Democracy, Politics Tagged with: , , , , ,

Review of Creative Anarchy: How to Break the Rules of Graphic Design for Creative Success

A common rule in book publishing is that books have both a front and a back. However, this book has two fronts. The larger, green, side is more or less about the rules. The thinner, red, side is about breaking those rules.

Posted in Uncategorized

When Price Matters…And When It Doesn’t

Nobody is a prisoner of their own geography any more. I can’t compete on price with some clown on a bottom-feeding service bidding site who throws an article into a word-blender

Posted in Business Ethics, Eco-friendly, Frugality/Frugal Fun, Green Living/Green Lifestyles, Shel's Personal Life Tagged with: , , , , ,

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