Monthly Archives: February 2015

Finding Successful Ways to Confront Oppressive Behavior

So instead, I thought for a couple of minutes about what type of response would actually be heard and not blocked out—what could actually advance a dialog…And amazingly enough, this actually did open a door for some mild and thoughtful dialog. Not a perfect outcome but one I could feel reasonably good about. I had used the marketing principles I teach, and given the right message for the audience.

Posted in Activism, censorship, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, Peace and War, Politics, propaganda, Psychology, Shel's Personal Life Tagged with: , , , , , , ,

Forget the Disney Reality Show–Give Me Reality!

The whole experience made me very grateful that neither of my kids ever showed any interest in going to Disney. They’d much rather come with us to places like Denmark, Italy, and California (we live in Massachusetts).

Posted in General Commentary, Shel's Personal Life, travel Tagged with: , ,

Keeping a Promise, 3 Years Later

…report back on the results of a concentrated effort to get search engines to notice a particular page—in this case, the page for my resume writing services

Posted in Marketing Techniques and Philosophies, Shel's Personal Life Tagged with: , ,

Environmental and Social Change Business Bill of Rights—Your Feedback, Please

We, the people of Planet Earth, hereby declare that every nation and the planet as a whole have certain inalienable rights, including Life, Sufficiency, Peace, and Planetary Balance. To these ends, we call upon the governments of the world, at all levels, to establish these rights through mandating the following policies

Posted in Branding, Business Ethics, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, language, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with: , , , , , , , , , , , , , ,

How to Get Things Done Across Personality Chasms

As a marketer…I tell my clients to message differently to Deep Greens, Lazy Greens, and Nongreens…it’s [also] important to reach the different personality styles with messages that resonate with each.

Posted in Business-general, Demographics/Psychographics, Marketing Techniques and Philosophies Tagged with: , ,

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