Monthly Archives: January 2012

This Marketing HURTS the Cause

I’m going to print this blog post and mail it back to the org at their expense, to make a statement that I don’t like being lied to, do not condone unethical marketing even from causes I support, and to make it a few cents more expensive to treat me as a fool.

Posted in Advertising, Business Ethics, Marketing Techniques and Philosophies, propaganda, Transparency vs. Secrecy Tagged with: , , ,

How the First Mac Gave Me a Monopoly Marketing Advantage for 10 Years

Having access to this better technology meant I was not only able to change my business model, but create an unstoppable marketing advantage—and even back then, I was thinking like a marketer.

I went into the Yellow Pages with a little half-inch in-column listing that said…

Posted in Advertising, Entrepreneurship, Marketing Techniques and Philosophies, Shel's Personal Life, Technology, Uncategorized Tagged with: , , , , , ,

Steve Jobs Introduces the first Macintosh, January 1984

Compared to what else was out there, it was like going from a hand-crank-to-start Model T Ford to, let’s say, a Prius. There were no PCs in the under $8000 range that could do half of what the Mac did effortlessly, at a price under $3000. None that could:

Posted in Entrepreneurship, Shel's Personal Life, Technology Tagged with: ,

Cell-Phone Pricing Model Makes Solar Available in Deep-Poverty Pockets

Quite exciting: solar systems for remote, off-grid areas in developing countries, set up with near-zero upfront investment and a pay-as-you-go model, converting to full ownership when the system is paid for.

Posted in Abundance and Prosperity, Demographics/Psychographics, Diversity, Energy & Sustainability, Entrepreneurship, Green Business, Marketing Techniques and Philosophies, poverty, Social and Economic Justice Tagged with: , , , ,

Despite Court Ruling, Vermont Could Order Vermont Yankee to Shut Down

According to this article by the Conservation Law Foundation, the state of Vermont is still empowered to determine whether Vermont Yankee is operating in the public good and should continue to operate. It’s just that the decision-making authority is no longer the legislature, but the state Public Service Board.

Posted in Democracy, Energy & Sustainability, Politics

How Corruption Worsens the Environment

If you’re interested in both business ethics and environmental sustainability (as I am), read this article on Triple Pundit that shows how corruption can degrade our environment, citing a few among many examples. They didn’t even mention many well-known cases,

Posted in Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Green Business

Will This Be the Decade of the Commercial/Industrial Bicycle?

First, the growing green consciousness. When people who are already disposed to lower their carbon footprint (and their costs) learn that bicycles are really viable transportation alternatives in many cases, the switch becomes easy.

And second, the rapidly developing technology of bicycles. The kind of high-tech freight-hauling bikes described

Posted in Abundance and Prosperity, Energy & Sustainability, Entrepreneurship, Green Business, People Helping People Tagged with: , , , ,

Great Green Laundry Tips

These tips to green your clothes-washing range from no-brainer easy to fairly extreme in the DIY mode. I personally am not ready to start making my own washing solution by grating soap bars into flakes. But I’m already doing a

Posted in Uncategorized Tagged with:

Can a New Logon Location Actually Trigger Autoresponder Spam?

But this wasn’t a popup; it was an e-mail. Which means if it wasn’t an accident, someone has developed a rather scary system that matches a network’s IP address, an offer the robot thinks is relevant—and the address I was checking

Posted in Advertising, Demographics/Psychographics, Marketing Techniques and Philosophies, Shel's Personal Life Tagged with: , , , , ,

NYT: Fukushima Cleanup May Take Decades

Despite the rosy tone the New York Times reporter used, the real message here is that “many evacuated residents must accept that it won’t happen in their lifetimes”—and that radiation levels inside homes had dropped by only about 25 percent.

Posted in Energy & Sustainability, Uncategorized

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