Monthly Archives: December 2010

Earth to Sales Boiler-Rooms: It’s Not 1980 Anymore

Well, I’ve got three pieces of advice for people using this selling model:

1. The customer or prospect is in charge these days. I don’t have to bow down to you and be sold to the way you happen to prefer to sell me. You have to offer me the chance to buy the way I want. If you want an in-person appointment and you haven’t shown me the value in it, I won’t meet you. If you want me to sign up over the phone and I want to see the terms in writing, you’ll provide the terms or go away empty.

Posted in Marketing Techniques and Philosophies Tagged with: , ,

A Year of Moving Forward, Part 1: Guerrilla Marketing Goes Green

And I discovered, particularly when doing media interviews, that I really do know quite a bit about going green, on a much deeper level than just “made from recycled materials” stuff. I was very pleased with the quality of some of the more than 100 interviews I did this year, finding that a number of the journalists went a lot deeper than others I’ve experienced in the past—and I was able to take them deeper still. I’m not saying this to brag, but because I didn’t actually realize how much I do know about many substantive issues around sustainability until I started answering so many great questions about it.

Posted in Energy & Sustainability, Events, Green Business, Green Marketing, Publishing, Shel's Personal Life Tagged with: , , , , , , , , , ,

Of Flashmobs, Buzz, and Viral Events

The singing was magical. Sound coming from every corner of the large and crowded food court, and a few stunningly stellar voices rising above the crowd. It reminded me of the time more than 30 years ago that I happened to be out on a lawn at my college while the chorus was rehearsing for their upcoming tour, and they invited me to stand within their circle and be surrounded by beautiful sound.

What amazed me the most, though, was not the event, but the aftermath. By the time we returned home after Rafael’s show, when I went to post something on Twitter, I found links to at least two different videos

Posted in Arts & Entertainment, Demographics/Psychographics, Frugality/Frugal Fun, People Helping People, Shel's Personal Life, Web 2.0/Social Media

Seth Godin and Lady Gaga

Master marketer Seth Godin used his own ignorance of/lack of interest in Lady Gaga to make the very valid point that marketers should go after their unique audience and not worry about those who don’t choose to opt in. But

Posted in General Commentary, Marketing Trends/News Tagged with: , , ,

The Best Way to Get New Clients

It’s hard to beat a direct referral from a delighted client, unless perhaps with a direct referral from a well-respected industry guru (and I get plenty of those, too, including one earlier this week). In both cases, they come to you pre-sold, and if you don’t mess things up, they want to work with you.

Posted in Abundance and Prosperity, Customer Service as Marketing, Marketing Techniques and Philosophies, Web 2.0/Social Media Tagged with: , , , ,

Advice to the US House Progressive Caucus

The Democrats lost the house because of over-conciliation. People voted for change in 08, and in spite of his brilliant marketing during the campaign, Obama has been a very poor marketer of his accomplishments, and very poor at negotiating—so that what did pass failed to constitute “change.”

So…how to move forward?

Posted in Democracy, Politics, Social and Economic Justice Tagged with: , , , , ,

Big Polluters Exempted From Environmental Oversight

My first reaction is “say it ain’t so, Joe.” But a little Googling shows it’s actually worse. According to the Center for Public Integrity’s original statement, the Obama administration was so eager to get stimulus-funded projects into the pipeline that it even granted a waiver for BP’s notorious Texas City refinery (site of a horrible accident in 2005)

Posted in Business Ethics, Ethics in Government Tagged with: , , , , , ,

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