Monthly Archives: June 2010

The IAECM Needs a Steering Committee!

This week, I’ve been thinking out loud on this blog about how to start a brand new international organization to serve the needs of marketers who work to advance an environmental agenda. It’s a big and complex task, and I’m

Posted in International Association of Green Marketers

Does Being Green Require Being Good?

What about a tougher case? Suppose someone has been involved with the sustainability initiatives over at BP (a company that actually at one point was fairly well regarded by mainstream environmentalists)? Some kind of arbitration system will be needed to determine who qualifies and who does not. Any ideas for how to set that up?

Posted in Business Ethics, International Association of Green Marketers Tagged with: , , , , , ,

Mission of a Green Marketing Trade Association

What would be the mission of an international trade association for Green marketers? In launching the International Association of Earth-Conscious Marketers, here’s what I hope we’ll be focused on: 1. To use our skills in marketing and our commitment to

Posted in Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies Tagged with: , , ,

Ethics Considerations for Membership in a Green Marketers Association, Part 2: Behavior

Personal commitment to reduce energy consumption, water use, and waste generation in your own life, expressed through one or more of the following, documentable on request

Posted in Corporate Social Responsibility, Energy & Sustainability, International Association of Green Marketers Tagged with: , ,

Ethics Considerations for Membership in a Green Marketers Association, Part 1: Accomplishments

Membership in the International Association of Eco-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow

Here are some I’m thinking about:

Posted in Business Ethics, Energy & Sustainability, International Association of Green Marketers, Uncategorized Tagged with: , ,

Possible Roles of a Green Marketers’ Trade Organization

As noted in yesterday’s #blog30 posts, I’m using my participation in the seven-day subset of Jeannette Cates’ 30-day blog challenge to flesh out (and get feedback on) ideas for the trade association I am going to start, serving environmentally oriented

Posted in Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies Tagged with: , , ,

Why I’m Starting a Trade Association for Green Marketers

As carbon footprint, global warming (what an innocuous name for such a dreadful phenomenon) and similar issues have finally reached a critical mass to come into mainstream consciousness, the time seems ripe to move our threatened planet forward. And marketers have to be there, leading the charge, marshaling public opinion, and moving from consciousness that we need to save the planet to actually doing it. I envisioned an organization that would not only provide support to each other, but stake out advocacy positions that would enable governments, businesses, nonprofits, and the public to go more Green and do it faster.

Posted in Energy & Sustainability, International Association of Green Marketers, Networking, Shel's Personal Life Tagged with: , , , , ,

OK, I'm In: The Seven-Day Mini #blog30 Challenge

150 words a day for seven days. I can do this! When Michelle Shaeffer first told me about Jeannette Cates’ Blog 30 Challenge to write 30 posts in June, I decided not to participate. It was already a week into

Posted in People Helping People, Shel's Personal Life, Web 2.0/Social Media

Is SRI in Africa About to Come of Age?

Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.

Posted in Business Ethics, Democracy, Ethics in Government, Peace and War, Social and Economic Justice, Socially Responsible Investing, Uncategorized Tagged with: , , , , , ,

BP's Form Response to Offer of Help: They STILL Don't Have a Clue

My friend Paul Krupin of Direct Contact PR sent me this memo from the Deepwater Horizon recovery team. Even if the Gulf of Mexico weren’t drowning in BP’s oil–a situation in which you’d expect the form letters would at least

Posted in Business Ethics, Energy & Sustainability, language Tagged with: , , , ,

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