Monthly Archives: January 2010

Building Cooperative Marketing Relationships: Practicing What I Preach

Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual

Posted in Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media Tagged with: , , ,

Recapping a Rough Week for Progressives

Oy, a few more like this and we’re really in trouble: Death toll in Haiti climbed above 200,000, millions more injured and/or homeless. Supreme Court removed restrictions on corporate campaign contributions, and this could have severe consequences for our democracy

Posted in Politics, Protests and Crackdowns

To Obama and the Dems: Wake Up, Move Left, Be Powerful

THIS strategy will result in one year writing good laws that won’t get passed, throwing the bums out, consolidating power, and having an amazing third and fourth year. Franklin Roosevelt used this strategy successfully in his first term, showed the public that he wanted to make real change, and swept back into office not just for a second term but for a third and a fourth.

Obama, as a former community organizer, knows how to do this.

Posted in Marketing Techniques and Philosophies, Politics, propaganda Tagged with: , , , ,

Shills and Specials: Running the Gauntlet on Ocean Drive

Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated market. First of all, almost

Posted in Advertising, Marketing Techniques and Philosophies, Shel's Personal Life Tagged with: , , , , ,

Another Case of Customer Service Stupidity

Rule Number One of my approach to marketing is to treat the customer right. As I say in my books, it’s far cheaper to bring back an existing customer than to have to go out and recruit a new one.

Posted in Business Ethics, Customer Service as Marketing, Shel's Personal Life Tagged with: , ,

Is It Time for the "Elm Street Economy?"

It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then.

Posted in Abundance and Prosperity, Energy & Sustainability, People Helping People, Uncategorized Tagged with: , , , ,

How Progressives Can Move Obama to the Left

The Civil Rights movement gave Lyndon Johnson (no progressive) room to push through several major pieces of Civil Rights legislation. Earth Day and the environmental movement of the early ’70s gave Richard Nixon (not a progressive bone in his body!) a mandate for the Clean Air Act, the Clean Water Act, and the Environmental Protection Agency. yet we on the left (and I include myself in that) have largely stood by

Posted in Politics, Social and Economic Justice Tagged with: , , , ,

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