Monthly Archives: May 2009

Measuring Sustainability in EVERY Aspect of Business: Dean's Beans

When are sustainability measures real, and when are they a counterproductive waste of time and money? That was one of a several very interesting questions posed by Dean Cycon, CEO of Dean’s Beans and award-winning author of Javatrekker: Dispatches from

Posted in Abundance and Prosperity, Business Ethics, Energy & Sustainability, People Helping People, Social and Economic Justice Tagged with: , , ,

And When Did "Pimp" Become a Positive Verb, Anyway?

Call me old-fashioned, but I reject the transition of “pimp” form a negative noun–a man who rents out the bodies of women he controls (and a verb to describe that action)–to a positive verb, to make something look classy and

Posted in Ethics: General, language Tagged with: ,

This is Disgusting Anti-Semitism

Bad enough that Arkansas State Senator Kim Hendren called Chuck Schumer ‘that Jew’–but even worse is the anti-Semitic trash talk from so many readers of the New York Daily News story about it. Eeeew! In 2009, we should be better

Posted in Ethics: General, language, People Helping People, Social and Economic Justice Tagged with: , , ,

Heart of Marketing is Released

A couple of months ago, I got to look at the manuscript of Judith Sherven and Jim Sniechowski’s new book, The Heart of Marketing: Love Your Customers and They Will Love You Back. I liked it enough to review it

Posted in Uncategorized

Voice, Message, and Audience–Context is Crucial

Watch this ad from Honda about how to be a doer for the environment, and tell me what you think. Here’s what I think: I love the message of the ad, that not only gives us specific, easy things we

Posted in Advertising, Copywriting, Energy & Sustainability, Marketing Techniques and Philosophies Tagged with: , , , ,

Recent News and Commentary: Health Reform, Corruption–and Mustard

Been spending some time on Huffington Post this morning, always a fascinating place. Here’s some of what I’ve been reading: Oregon’s Senator Jeff Merkley on Republican strategist Frank Luntz’s plan to derail health reform. What he doesn’t talk about is

Posted in Business Ethics, Ethics in Government, General Commentary, Marketing Trends/News, Media Ethics, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , ,

Is It Right to Force Business Owners to Violate Their Beliefs?

When someone contacts me regarding my copywriting/consulting services, I send back an e-mail response that includes the following:

Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.

In other words, I am putting out my values and stating clearly that I will not accept projects in conflict with my values. I have in fact occasionally turned down projects because they were promoting causes I actively disagree with.

Posted in Business Ethics, Ethics in Government, Ethics: General, Marketing Techniques and Philosophies, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , ,

Way Too Much Good News for 140 Characters

For many years, I’ve been writing about the Abundance Principle: a corollary to the Law of Attraction that I’ve been espousing long before I ever heard of Law of Attraction. Basically it’s the idea that the universe is abundant; there’s

Posted in Abundance and Prosperity, Publishing, Shel's Personal Life, Web 2.0/Social Media Tagged with: , ,

A Hidden Cost of Crappy Business Ethics

Yesterday’s edition of Christopher Baauer’s Weekly Ethics Thought newsletter bore a startling statistic: 43.8% of the surveyed companies said they would not refer uncovered fraud to law enforcement due to fears of bad publicity. Wow! So these companies are potentially

Posted in Business Ethics Tagged with: , , ,

The Green and Ethical Wave is Becoming Mainstream

In 2002, when I was writing my award-winning sixth book, Principled Profit: Marketing That Puts People First, a lot of the ideas in it were way out in front of the pack. Not a lot of people were talking about

Posted in Business Ethics, Energy & Sustainability, Publishing Tagged with: , , , , ,

In Archive